Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. However, the year that the bubble bursts will not be 2017. What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Christopher S.

Trends 83

Trends Publicity Analytics Software 83

Solo PR Pro

NOVEMBER 12, 2019

Despite popular belief, public relations is not synonymous with media relations. True public relations is the process of establishing and maintaining effective relationships between an organization and its publics. However, certain businesses can – and do – survive without media relations.

Media Relations 50

Media Relations Communications How To Media 50

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

PR in High Definition

DECEMBER 20, 2016

I wanted to spend a little time on the latter, because badly set objectives are one sure-fire way to make sure 2017 continually beats you with a (metaphorical) stick. Pave the way for lead generation by doing a media relations campaign and target your prospects with paid social and content marketing campaigns. One Direction.

Media Relations 48

Media Relations Leadership Resources Content Marketing 48

HMA Public Relations

NOVEMBER 1, 2017

Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The post State of PR 2017 with PRSA Phoenix appeared first on HMA Public Relations. The luncheon included a great panel that reviewed trends in technology, communications, ethics and more.

Ethics 40

Ethics Meeting Trends Technology 40

Solo PR Pro

APRIL 4, 2017

In a time when fake news and alternative facts are often the headline, it will come as no surprise that the Cision 2017 State of the Media report highlights the role of trust in media. While many professional communicators may write this off as Media Relations 101, we’re not doing it as well as we think.

Report 41

Report Media Pitching Resources 41

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Onclusive

DECEMBER 6, 2017

In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Public relations professionals are now discovering that they need to figure out how to attribute their campaign success to business objectives to stay relevant in today’s world of marketing attribution.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media. But this too is also changing.

Tools 135

Tools Software Enterprise Measurement 135

PRSay

JANUARY 23, 2018

Digital media and individualized outreach are here to stay and have been colossal topics across the profession in 2017. That said, from what many clients are telling me, the pendulum may have swung too far away from traditional, top-tier media relations.

Communications 145

Communications Leadership Social Media Creativity 145

Presspage

FEBRUARY 2, 2018

The Viking's news site went live early December 2017. For Melinda Eddleman, Del Mar's Associate Director of Media Relations, it was a great step forward in her strategic communications plan.

Education 68

Education Community Media Relations Communications 68

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis.

Conference 188

Conference Training Leadership Small Business 188

PRSay

MAY 3, 2019

Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Get more media pitching knowledge from Michael Smart here.

How To 121

How To Education Exercises Newspapers 121

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

Critical Mention

JUNE 19, 2017

June 20, 2017. Critical Mention was thrilled to be a Platinum sponsor of PRSA-NY’s 2017 Big Apple Awards Gala. Nearly 200 professionals honored their own for individual achievement in communications, marketing and public relations. New Yorkers Honored for Spreading the News.

Government 67

Government Industry Media Relations Agency 67

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR. The survey was later “integrated into a broader” study called the 2017 Global Communications Report.

Media 84

Media B2B Survey Advertising 84

PRSay

AUGUST 9, 2019

2017 — Snapchat went public with a soaring valuation and lots of brands jumped on that bandwagon. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Strategy 116

Strategy Newspapers Facebook SEO 116

Critical Mention

JUNE 20, 2017

June 20, 2017. Critical Mention was thrilled to be a Platinum sponsor of PRSA-NY’s 2017 Big Apple Awards Gala. Nearly 200 professionals honored their own for individual achievement in communications, marketing and public relations. New Yorkers Honored for Spreading the News.

Government 60

Government Industry Media Relations Agency 60

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. It’s seen as far more than media relations. Again, it’s all about PR Expanded.

Agency 223

Agency Survey Social Media SEO 223

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy.

Consumer 83

Consumer B2C Viral Fashion 83

Reputation Us

NOVEMBER 4, 2016

The end of the year is quickly approaching and with that comes the anticipation of selecting an LT Public Relations 2017 Nonprofit Challenge recipient. We challenge other Oregon and Washington-based firms specializing in branding, advertising, marketing and social media to join the 2017 Nonprofit Challenge!

Nonprofit 60

Nonprofit Media Training Training Local 60

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 103

Survey Marketing B2B Content Marketing 103

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

APRIL 24, 2020

For the fourth year in a row, respondents reported a decrease in the public’s distrust of the media; 59 percent of respondents felt the public lost trust this year, which is down from 63 percent in 2019, 71 percent in 2018 and 91 percent in 2017.

Report 149

Report Pitching Media Survey 149

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms.

Newspapers 178

Newspapers Industry Print Journalism 178

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? The key ingredient is relationships.

Automotive 245

Automotive Resources Strategy Consumer 245

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Check out our list of the best PR conferences to attend in 2017. Influencer Marketing & Blogger Relations .

Media Training 397

Media Training Crisis Communications Conference Training 397

Solo PR Pro

MARCH 28, 2023

She also managed the media relations for the event’s celebrity speakers which included Amy Robach, Lori Allen from Say Yes to the Dress: Atlanta, and Olympic commentator Peggy Fleming. Pennie managed media relations for multiple county fairs, which included staffing the fair’s Media Center for the full run of the fair.

Meeting 88

Meeting Healthcare Nonprofit Corporate 88

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. PR is always evolving.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

AUGUST 29, 2018

Media consumers nationwide were reminded, yet again, of all the gory details in what, ostensibly should have been a positive story. In 2017, BP had reached a turning point in the company’s recovery from the oil spill crisis. You may find yourself having to address issues you thought long since buried in the past.

Crisis 88

Crisis Data Consumer Agency 88

Cision

SEPTEMBER 25, 2017

The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. These journalists are disproportionately reliant on email for communication, and 25 percent of them express that concern over copyright law keeps them from being more prolific on social media.

Journalism 258

Journalism Social Media Study Comparison 258

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. The big takeaway from the Cision 2017 Global Social Journalism Study is one of segmentation and customization.

Social Media 202

Social Media How To Media Journalism 202

Critical Mention

OCTOBER 8, 2017

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. Clients use this content to spot trends, analyze, report on and refine on their media relations efforts. About Critical Mention.

Internal 60

Internal International Television Radio 60

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations.

Trends 124

Trends Data-Driven PR Data System 124

Mora Communications

NOVEMBER 2, 2017

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand.

Brand 66

Brand Branding Product Launch Google 66

Inbound PR

APRIL 17, 2018

In 2018, the study found that the biggest challenge for the PR industry is under-representation of PR professionals at board level - this was the same in the 2017 research. Elements of these activities, as well as social media relations, are at risk of automation. I cover the research every year.

Study 49

Study Media Relations Industry Trends 49