Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. Sixty-five percent of marketing leaders said they plan to increase their spending on digital advertising, with 23% expecting a significant increase and 42% anticipating a slight increase.”.

Marketing 60

Marketing Survey B2B Study 60

Cision

JULY 24, 2017

For example, this announcement from UBM’s Licensing Expo, Licensing University™ 2017 To Tackle Essential Topics For Success In Today’s Ever-Changing Marketplace , introduces the keynote speaker and then goes into a bulleted list with summaries of other hot topic sessions at the event.

Trade Shows 209

Trade Shows How To Conference Examples 209

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. How does your brand’s 2017 strategy look? But in order to reap those benefits, you need the right approach.

Strategy 120

Strategy How To Content Marketing Mobile 120

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. How do we, as content marketers, focus on making our websites these undeniable sources for answers? First, we need to understand how Google operates in 2016, and where Google is headed.

SEO 40

SEO Content Marketing Strategy How To 40

Onclusive

DECEMBER 6, 2017

The methods they use to attribute business achievements and even revenue back to marketing efforts have given birth to bigger budgets and new skills. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. That’s a radical shift over a decade. Know which tactics are working.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

PR in High Definition

DECEMBER 20, 2016

We see a lot of blog posts around this time of year looking at how to plan PR campaigns and set objectives. I wanted to spend a little time on the latter, because badly set objectives are one sure-fire way to make sure 2017 continually beats you with a (metaphorical) stick. The post Up All Night Planning PR Objectives For 2017?

Media Relations 48

Media Relations Leadership Resources Content Marketing 48

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram.

Instagram 109

Instagram How To Mobile Community 109

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Measurement 40

Measurement Financial Internal International 40

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. For a full list of our awards visit here.

B2C 133

B2C Healthcare Training Agency 133

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? I’ll be revealing how you can prove your PR campaigns had a positive financial impact to your clients and there won’t be an AVE sum in sight!

How To 120

How To Measurement Financial Report 120

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. How to Overcome These Hurdles

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 24, 2016

Facebook knows how to finish the year with class. AMA: Gartner’s CMO spend survey shows marketing budgets on the rise in 2017. MarketingProfs: 3 ways marketers can tell their stories across multichannel touchpoints. Contently: Why Cisco is hiring over 200 content marketers.

Twitter 60

Twitter How To B2B Analytics 60

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

Barokas

JANUARY 19, 2018

Instagram tends to change its algorithm more frequently than Facebook, due to the influx of influencers and brands turing to the platform to market their content – by limiting post reach, people are more likely to invest in sponsored content. dip in engagement) in November 2017.

Instagram 84

Instagram Facebook How To Travel 84

Sword and the Script

DECEMBER 31, 2016

3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. 1) Game Theory: Content Marketing as an Infinite Game. 3) 11 Simple Ways for PR to Score Content Marketing Points.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Sword and the Script

MARCH 28, 2017

A professional will know how to build rapport and ask questions that elicit responses worth writing. 2017 PR Salary Survey Suggests Demand for Talent Tightening . The PR Benefits of a Content First Approach. It’s a classic example of why content marketing and public relations need each other. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Prohibition

APRIL 9, 2021

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance.

B2C 100

B2C B2B Agency Training 100

Cision

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. New trends arise every year, advising how to make the most of your content marketing tactics. Beyond that, social media users are more likely to share content that includes multimedia.

Case Study 210

Case Study Study Trends Web 210

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Landis PR

AUGUST 9, 2021

This is where influencer marketing enters. Influencer marketing is when individuals or experts with a dedicated social media following endorse products to get consumers to buy from a particular brand. According to a 2017 survey of 4,000 social media users across the U.S, Do you agree?

Marketing 105

Marketing Advertising Advertising Social Media 105

Cision

NOVEMBER 22, 2016

Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads.

Marketing 120

Marketing Analytics Television Tools 120

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Finalists will be announced for 2018 on December 6, 2017. Intelligent Content Conference (ICC).

Conference 210

Conference Content Marketing Marketing Education 210

PR in High Definition

DECEMBER 13, 2017

Soon, marketers will have to design their campaigns around algorithms as well as humans. 2017 is the year where we saw a shift when it comes to transparency. The post How to add inspiration and future trends to your 2018 comms plan appeared first on Firefly Communications. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Cision

OCTOBER 10, 2017

Let’s examine three ways of distributing content and how to get them up to date. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . Press Release Distribution. The COVERGIRL ad I previously mentioned is an example of this.

Strategy 251

Strategy Case Study Instagram Print 251

NewsWhip

OCTOBER 30, 2019

While there have been about 230k articles covering the pharma industry each year since 2017, in 2017 and 2018 engagements reached the millions while the most engaged articles for 2019 so far have barely broken 250k engagements.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it! What do you do in your spare time?

Healthcare 52

Healthcare Exercises Pitching Sports 52

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. © Stephen Dupont, 2017. Network outside your company. Network inside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

OCTOBER 24, 2017

The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Analysis: B2B marketing must develop its market. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

JANUARY 17, 2017

Twitter may be a good example of what marketing will be like with too much AI; over automation = lower engagement https://t.co/chuzcej4yz. — Frank Strong (@Frank_Strong) January 10, 2017. Highlights from the State of Blogging in 2017 Survey. How to Conduct your Own Year in Review on Twitter [UML]. chuzcej4yz.

Twitter 60

Twitter Marketing Study Tools 60

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

APRIL 11, 2017

That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. The Cision report says the findings align with the 2017 Edelman Trust Barometer. How Frothy Words Drive PR and Media Coverage. How to Generate Media Referenceable B2B Customers with a Blog. and Canada.

Report 71

Report Media Survey Pitching 71

Cision

DECEMBER 4, 2017

— United (@united) April 10, 2017. — United (@united) April 11, 2017. The company gave a detailed account of what had happened and how they planned to fix the problem. — GitLab.com Status (@gitlabstatus) January 31, 2017. — GitLab.com Status (@gitlabstatus) February 1, 2017. HugOps [link].

Crisis 271

Crisis Brand Branding How To 271

Sword and the Script

NOVEMBER 11, 2017

This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. The assumption is that sales and marketing have agreed on a definition of a lead, how to prioritize and route leads, and there’s a plan for nurturing those that are interested but non-committal.

Study 64

Study Marketing B2B Apparel 64

Sword and the Script

JUNE 8, 2021

The key, just like content marketing , is to approach webinars as a marketing program and produce them on a regular cadence. The study says, “in 2020, 43% of all attendees only watch on-demand webinars, a five-point increase from 2019 and an eight-point increase since 2017.”. Set a cadence and host webinars regularly.

Survey 93

Survey B2B Report Video 93

wiredPRworks

FEBRUARY 8, 2017

MPI Potomac’s Mid-Atlantic Conference and Expo (MACE) 2017, is an educational conference and business forum for the meetings and events industry, presented by the Meeting Professionals International Potomac Chapter (MPI Potomac). Brian Stevens , 2017 MPI Board Chair. Along the way, you’ll discover how to maximize productivity and ROI.

Marketing 40

Marketing Conference Meeting Social Media 40