How to develop a content marketing program

PR Daily

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were using it in client work. Content marketing is a valuable tool in the communications arsenal.

How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. But not to fear! Conduct a content audit.

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." And I can't help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience. It takes a lot more than basic writing skills to create successful B2B content.

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Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies.

How to build influence using content marketing for PR

PR Warrior

The Cambridge dictionary defines ‘influence’ as the power to have an effect on people. Let’s face it, we’re all trying to influence an outcome of sorts. Cause-based nonprofits want to influence public opinion (and sometimes, a… MORE.

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?

3 Content Marketing Trends for 2019

The Proactive Report

We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Keep these three important trends in mind while you work on how to improve your results next year. The Need for a Documented Content Strategy. Talk to your SEO and Web team.

How to Grow Your Content Marketing Program

Contently - Strategy

Aesop wasn’t a marketer. Most of his lessons concern life in general, but some apply neatly to business and marketing. If you’ll humor me, I’d like to focus on one fable in particular, called The Boy and the Filberts. Marketers care about growth.

Why content marketers shouldn’t overlook niche outlets

PR Daily

Your organization wants to make a splash—and big marquee names can offer big ROI. Part of creating effective content is knowing where you want it to end up. Readers are looking to be delighted and intrigued by stories and revelations that they can comprehend and learn from.

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. How Important Is a Digital Presence? You can almost guarantee that others who are looking to do business with your company will do the same.

Think bigger! How to make the most of your content marketing ‘universe’

PR Warrior

When it comes to content marketing for PR, there’s a lot you can do. How to make the most of your content marketing ‘universe’ appeared first on PR Warrior | Trevor Young. Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism Whistler

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

A lot of hard work and thought goes into converting someone into a lead -- from an irresistible offer , to an enticing CTA , and a killer landing page. The Relationship Between Lead Gen and B2B Content Marketing. Contexualize this to your website.

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Keynote presentation: How to build trust and reputation through content marketing

PR Warrior

Every business today has the opportunity to become its own media channel, to leverage the power of their online publishing platforms to create and distribute meaningful content that provides value for their audience, and in turn helps build brand visibility, credibility, influence and trust.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. Handpicked Related Content.

How to Apply Reciprocity to 10x Your Content Marketing Results

Buzzstream

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Reciprocal marketing in a nutshell. Just to let them know I thought of them.

How to Boost Buyers with Your B2B Content Marketing Strategy

B2B PR Sense

Your B2B content marketing strategy plays a powerful role in a buyer’s journey. We’ve known for years that it helps to build brand awareness and overall trust in a company. Why do they choose to purchase at this time and not another? Speak to Needs and Pain Points.

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Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is Content Marketing?

How to Tailor a Content Marketing Strategy By Company Size

Contently - Strategy

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. They plunge headfirst, but despite their frantic productivity, nothing seems to stick like it should.

Why your whole organization must get involved in content marketing

PR Daily

Without executive buy-in and the right subject matter experts providing valuable insights, your content will struggle to attract a crowd. Here’s how everyone can contribute. All too often, clients struggle to initiate and maintain an ongoing content marketing program.

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? How to establish benchmarks for your PR and content marketing efforts.

How to become a content marketing fox

PR Daily

According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. How can you make best use of this newfound money? Identify and replace outdated content.

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Forget trying to appease the search bots on Google et al.

Infographic: How to write irresistible headlines, from A-Z

PR Daily

Read on for an alphabet’s worth of tips to craft zippy, snappy, satisfying story-toppers. An online writer’s primary job is to get the reader to click or scroll down the page. instead of “Why bran muffins are good” to create a sense of urgency.

The Best PR & Content Marketing Conferences to Attend in 2018

Onclusive

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC).

A Few ‘Kick-Start Your Career’ Tips From Top 5 Most Influential Women (Plus One Man) in Content Marketing

Prowly

When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career. How To career contentmarketing how to

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How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Both content marketing and public relations can alone make the difference between meh and stellar results. Let's consider why PR and content marketing are a good combination, and how you can use the two effectively. How do they come to this conclusion?

Why and how to use IGTV for content marketing

PR Daily

According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference. ]. How is IGTV different?

5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Yes, you know you need blog content on your business site.

The 5 Biggest Takeaways From Content Marketing World

Cision

Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content.

5 Ways to Improve Your Content Marketing

Cision

No content, no forward motion. Bad content is just like bad fuel. You’re not going to get better if this is something you consign to the bottom of the priority list. Teach it to others. Dissect them to figure out what was so compelling to you.

How to Create the Best B2B Content in Your Industry

B2B PR Sense

B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come. But there are also master carpenters that create a lasting product that you will enjoy for years to come.

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How to thrive in content marketing

PR Daily

You probably already know how important it is to incorporate content into your marketing strategy. What you might not know is how to get started, or how you’ll put out good content day after day. Here’s how: Assemble a content team.

Content Marketing – Your Weapon to Fight Against the Crisis

Prowly

Content Marketing – Your Weapon to Fight Against the Crisis. Warren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.” Well, now, thanks to the digital communication society we live in, it takes just a few seconds. The post Content Marketing – Your Weapon to Fight Against the Crisis appeared first on Prowly Magazine. How To content marketing crisis communication how to

How to use LinkedIn Groups to create marketing magic

PR Daily

If you use the platform to uplift, educate and empower—instead of trying to sell—you can create a vibrant lead generation community. It’s also an incredible (and free) marketing opportunity. Start by joining groups that are relevant to your product, services or industry.

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How to Get the Most Out of Your B2B Content Marketing Strategy

B2B PR Sense

B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. Today, it's s no longer a matter of companies implementing content within their marketing plan. CLICK TO TWEET. Handpicked Related Content.

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How to Create a Successful Content Marketing Strategy for Your Business (1 of 2)

Prowly

Creating content that provides the best experience for your website visitors while attracting relevant traffic from search engines takes a lot of time and effort. Learn how to do it right. Content Marketing content marketing

5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. 1) Successful content marketers put the audience first. 4) Use long-form content and make it epic. “74%

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What to Know Before Creating a Content Marketing Strategy

Cision

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.

5 More Outside-The-Box Content Marketing Ideas

Cision

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. How to Succeed With Mobile Apps: Serve your audience.

5 Ways to Spice Up Your B2B Content Marketing

Cision

The spice is what makes the day, not to mention cultural traditions like folklorico dancers, piñatas and mariachi bands. Some quality is essential to you and you alone. Don’t share that message with the same, old content marketing tactics. Choose content channels.