3 ways brands can support consumers’ mental well-being

PR Daily

Still, marketers wading into these waters need to understand what mental health is and the ways in which brands can provide meaningful support beyond virtue signaling. It doesn’t matter what type of product you are; every brand is now, or needs to be, a service offering.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETINGRecently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.

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Connection-starved consumers will reward brands that share values

Agility PR Solutions

Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. The post Connection-starved consumers will reward brands that share values appeared first on Agility PR Solutions.

Meet the 2030 Consumer

5W PR

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. A post-COVID era is coming, and brands need to be ready.

Consumer Public Relations Trends: Consumer PR in 2020

5W PR

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Two things did change for consumers who did return to stores. Consumer PR Public Relations

Bring Businesses to Consumers’ Homes

5W PR

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need.

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. A recent example of this is the upscale British fashion brand, Burberry.

Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans?

Agility PR Solutions

The post Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans? Public Relations branding

4 Ways to Win Over Skeptical Consumers

Cision

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. All of the goodwill that brands had generated disappeared.

5 consumer behavior trends PR pros should know for 2021

PR Daily

As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action.

Old vs. new logos—consumer preferences on 5 brand revisions

Agility PR Solutions

Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses.Several popular brands redesigned their logos in 2019, with mixed reactions. The post Old vs. new logos—consumer preferences on 5 brand revisions appeared first on Agility PR Solutions.

Consumers expect brands to commit to inclusivity in their advertising

Agility PR Solutions

The post Consumers expect brands to commit to inclusivity in their advertising appeared first on Agility PR Solutions. There’s a clear diversity and inclusion movement in advertising.

Logo recognition—beauty brands consumers recognize the most

Agility PR Solutions

While hundreds of brands are spoiling us with their products, and many new ones regularly joining the fray, it’s becoming hard to be original and stand out from the crowd. But in order for a brand to find success, it needs people to talk about it and be able to identify it easily.

No news is… bad news: Consumers won’t buy from uncommunicative brands during COVID

Agility PR Solutions

As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a better job of communicating. The post No news is… bad news: Consumers won’t buy from uncommunicative brands during COVID appeared first on Agility PR Solutions. Covid-19 Public Relations branding

Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. What is not known is how many consumers who have gotten accustomed to living with less will return to their former shopping habits. Trust in brands has always been important and will be even more critical in the future.

Consumers stop using online brands because of poor reputation—how to clean up your act

Agility PR Solutions

The swift rise of “cancel culture” means the online and social brands we frequent and follow need to watch their step—more and more consumers have stopped or will stop using their services because they don’t like the way they are treated. Public Relations branding

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

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The Biggest Consumer Trends for 2020

5W PR

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.

Brands Tackling Social Issues

5W PR

Consumers take in many considerations leading up to their purchase decisions. While we expect to see continued growth in brands who choose to tackle social issues, these five brands are already leading and changing the conversation for causes they’re passionate about.

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Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5WPR CEO BRANDING Business Insights MARKETING Media PR Agency Strategy

Harry’s Razors: Brilliant Consumer PR

Ronn Torossian

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Crisis PR AgencyMen hate buying razors. They are expensive – increasingly so – and inconvenient.

4 new trends that are empowering consumers—and turning the tables on B2C brands and firms

Agility PR Solutions

Consumers have acquired new power when dealing with B2C brands and businesses, and they are throwing down the gauntlet about what they expect from those they choose to do business with.

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Do brands lie? Most consumers think so—exploring the ROI of transparency

Agility PR Solutions

In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. The post Do brands lie? Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions.

Consumers are pushing brands to deliver on innovation and ethical responsibility

Agility PR Solutions

The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions. Public Relations branding

Ethics 150

How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions.

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

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Comfort of consumer goods drives brand intimacy during COVID

Agility PR Solutions

With our increased reliance on grocery shopping due to quarantine measures, the consumer goods industry is playing a vital role during the pandemic. These brands are offering consumers comfort, and some of the biggest are donating supplies and funds, accordion to new research from brand intimacy agency MBLM. The consumer goods industry ranked fifth out of […].

Exploring the “Great Divide” between brand marketing and consumer expectations

Agility PR Solutions

While brands continue to invest in new technology and practices to better connect with consumers, the gap between brands’ performance and consumer expectations remains wide, according to new research from Alliance Data’s card services business, a provider of branded private label, co-brand, and business card programs. The study, The Great Divide: Connecting Brands to the Real Needs […]. Public Relations branding

Consumers want more control over how companies use their data

Agility PR Solutions

Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG. consumers are becoming increasingly concerned with—and distrustful of—how companies […]. Marketing Public Relations branding

Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID

Agility PR Solutions

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. New research from tech-based research firm Emotive Technologies measures current consumer attitudes to show how companies can navigate the difficult landscape of operating during and after COVID-19.

Content-fueled brand safety crisis prompting consumer backlash against brands

Agility PR Solutions

When brand ads appear alongside extreme or dangerous content, consumers get the impression that the brand itself supports the controversial activity alluded to in that content. And new research shows that those consumers are boycotting those brands—even though the companies in the ads are (presumably) just innocent bystanders. consumers from […].

How brand managers are encouraging consumers to vote

PR Daily

Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Would a free cookie persuade you to vote in the 2018 midterm elections?

The new COVID consumer emerges: Two-thirds are returning to non-essential in-store shopping

Agility PR Solutions

Even though COVID case numbers aren’t really getting any better, a majority of consumers are now willing to go back to stores, as long as they (and their fellow shoppers) take the right precautions (wearing masks, social distancing, etc.). Public Relations branding

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Define your brand’s “type.” One brand competes on price, one tugs at emotions, while another uses fear as a motivator. The same goes for a brand courting a customer.

Half of all consumers skeptical about brand promises—and demand proof

Agility PR Solutions

Consumers all over the world report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, but new research suggests we think brands have simply accepted their limitations and now just make empty promises.

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media.

Consumer trends that will help communicators in 2020

PR Daily

In 2020, PR professionals will see the further evolution of the “woke” and informed consumer. . Consumers do not expect companies to be perfect (yet), but they must be on the road to improvement. . Sustainability: Brands first, then consumers.

Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

The post Thinking Like a Consumer Will Win the Marketing Game appeared first on. Business Entrepreneur PR Inspiration Public Relations 5W PR 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency Ronn Torossian StrategyA cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition.

Is brand messaging during COVID resonating with consumers—or more often backfiring?

Agility PR Solutions

Just as consumers are struggling in these unprecedented times, brands are also feeling their way through the COVID crisis with no strategic template or lessons-learned examples to guide them. The post Is brand messaging during COVID resonating with consumers—or more often backfiring?