Consumers and Values

Ronn Torossian

The post Consumers and Values appeared first on. Brand PR Ronn Torossian Business Insights StrategyThe ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world.

Brand Narrative

Ronn Torossian

Why do consumers buy what they choose to buy? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.

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Consumer goods holds its own in brand intimacy—which brands are leading?

Agility PR Solutions

The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. Public Relations branding

Although consumers research purchases online, most trust local brands more than web brands

Agility PR Solutions

The pandemic has certainly redefined today’s consumer into a hybrid shopper who makes the best use of both online and physical stores—creating new challenges for both types of purchasing venues. Public Relations branding

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‘Stale’ product reviews are a big turn-off for consumers—how brands can keep them fresh

Agility PR Solutions

As communicators are increasingly aware, the majority of shoppers do their homework online prior to purchase, with nearly 70 percent reading between one and 25 consumer product reviews. Public Relations branding

What Do Consumers Expect From Brands Online?

HMA Public Relations

Is your online brand behavior appealing to consumers? Find out what your followers expect from your brand online in today's post from Justin Liggin. Social Media brands social media Twitter

Consumers crave more personal, conversational brand messaging with local businesses

Agility PR Solutions

The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses. Public Relations branding

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Brands in motion: New WE Comms study finds consumers want brands to fix our broken world

Agility PR Solutions

The post Brands in motion: New WE Comms study finds consumers want brands to fix our broken world appeared first on Agility PR Solutions. Public Relations branding

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Frustration over ID authentication turning consumers away from brands

Agility PR Solutions

According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification.

Creating Content that Customers want to Consume

Ronn Torossian

A brand needs to think about information that niche audiences want to know. Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […].

Why co-branding partnerships are encouraged by product consumers—and reasons to beware

Agility PR Solutions

consumers are attracted to co-branding initiatives within brand partnerships. The post Why co-branding partnerships are encouraged by product consumers—and reasons to beware appeared first on Agility PR Solutions. Public Relations branding

5 brands that struggle to connect with millennial consumers

PR Daily

They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands. That disinterest is creating opportunities in markets that other up-and-coming brands can take advantage of.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETINGRecently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.

Half of consumers feel unseen by the brands they interact with—how marketers must adapt

Agility PR Solutions

Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience. Public Relations brandin

3 ways more effective marketing strategies can reconnect disloyal consumers with brands

Agility PR Solutions

The post 3 ways more effective marketing strategies can reconnect disloyal consumers with brands appeared first on Agility PR Solutions. Public Relations branding

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences.

How designer brands are targeting new consumers

NewsWhip

Many have been surprised that a designer brand like Balenciaga would collaborate with Crocs, but this is not the first time that luxury has collaborated with more everyday brands. Similarly to Balenciaga, Kanye West’s Yeezy brand announced last year that they’d be partnering with Gap.

85 percent of consumers decide against buying because of brands’ climate change inaction

Agility PR Solutions

Environmental issues are increasingly carrying more weight with consumers, but brands and businesses may not be aware of just how much influence the issue has on brand loyalty.

Should your brand reward vaccinated consumers with giveaways?

PR Daily

Krispy Kreme made waves earlier this year when it promised a free doughnut to consumers who could show proof of having received the COVID-19 vaccine. Krispy Kreme isn’t the only brand trying to juice vaccine uptake with freebies. Only 17% said it would worsen their opinion of the brand.

Brand opportunities to delight: Just 14% of consumers expect to be wowed by a company

Agility PR Solutions

Are brands today all work and no play? Modern (largely unexcited) consumers seem to think so. The post Brand opportunities to delight: Just 14% of consumers expect to be wowed by a company appeared first on Agility PR Solutions. Public Relations branding

3 ways brands can support consumers’ mental well-being

PR Daily

Still, marketers wading into these waters need to understand what mental health is and the ways in which brands can provide meaningful support beyond virtue signaling. It doesn’t matter what type of product you are; every brand is now, or needs to be, a service offering.

Empathizing with Consumers

5W PR

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. No campaign will truly resonate with consumers if the marketer doesn’t know what it is like to be in the consumers’ shoes. Consumer PR Public Relations

Conversational commerce: 83% of consumers say they would buy products via brand messaging

Agility PR Solutions

A further 77 percent of consumers noted that they are more likely to make a purchase if they could browse or get answers over messaging—highlighting an opportunity for brands to drive increased revenue by offering […].

Meet the 2030 Consumer

5W PR

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Augmented and virtual reality may be the next wave of digital consumer popularity.

Authenticity gap: Brands are failing on nearly half of what consumers expect from them

Agility PR Solutions

Consumers are putting extraordinary pressure on brands and businesses to meet their expectations and make their buyer journeys seamless, but new research from comms giant FleishmanHillard reveals that a large majority of brands and industries around the world are dropping the ball.

Why brands must focus on their relationship to consumers’ needs

PR Daily

For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. To survive this turmoil, PR pros and brand managers will develop new muscles.

Two-thirds of consumers say fake reviews are a growing problem—what can your brand do?

Agility PR Solutions

Because nearly 90 percent of online consumers consult reviews before buying, reviews have become a high-stakes issue for businesses. The post Two-thirds of consumers say fake reviews are a growing problem—what can your brand do?

Four consumer trends for 2022—from 4.3 million customers

Agility PR Solutions

Brand Keys, the New York-based brand loyalty and engagement research consultancy, annually translates behavioral and emotional engagement metrics from our Customer Loyalty Engagement Index to identify marketing trends. The post Four consumer trends for 2022—from 4.3

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The struggle is real: Brand marketers continue to miss the mark on consumer engagement

Agility PR Solutions

Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. The firm’s newly released consumer research report, The Struggle is Real: Adapting […]. Public Relations branding

Why rebuilding trust with consumers must be a top priority in 2022

Agility PR Solutions

Unfortunately, in the last few years, many consumers have lost a lot of trust in brands, and trust levels sank even lower when people started sharing misinformation about the pandemic […]. Analysis Public Relations branding

Consumers want more than rewards from brands—5 personas that have emerged in 2021

Agility PR Solutions

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

Consumers now more selective about where, when and how they share information with brands

Agility PR Solutions

Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact. Public Relations branding

5 ways poor service affects consumer brand loyalty—and how brands can fix it using AI

Agility PR Solutions

The post 5 ways poor service affects consumer brand loyalty—and how brands can fix it using AI appeared first on Agility PR Solutions. Public Relations branding

Brand alert: Consumers are at risk of abandoning you if your offers aren’t relevant

Agility PR Solutions

The post Brand alert: Consumers are at risk of abandoning you if your offers aren’t relevant appeared first on Agility PR Solutions. Public Relations branding

Peloton’s year of bad headlines didn’t faze its consumers

PR Daily

From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand. Sometimes, a media frenzy about a brand’s perceived missteps is just that: A frenzy. The consumers, it seems, will follow suit.

4 Ways to Win Over Skeptical Consumers

Cision

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. All of the goodwill that brands had generated disappeared.

Consumers want personalized, omnichannel CX—how should brands use data to deliver?

Agility PR Solutions

Despite the mountain of data companies can access about their customers these days, brands are still trying to figure out consumers’ expectations of how they should use that data to improve the customer experience.

With frustrated consumers ready to abandon brands, it’s time to change engagement channels

Agility PR Solutions

As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty. Covid-19 Public Relations branding

Using Design to Differentiate a Brand

Ronn Torossian

Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share well-designed products, it leads to happy associations with the product or brand.

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Mentor branding: Today’s consumers want brands to inspire, advocate and inform

Agility PR Solutions

The post Mentor branding: Today’s consumers want brands to inspire, advocate and inform appeared first on Agility PR Solutions. Public Relations branding