Communications Conversations

JANUARY 25, 2017

” What he meant was, will we start to see brands embrace more one-to-one and authentic communications in 2017 instead of trying to do everything “at scale” Isn’t that what chatbots are all about? We already see this in so many everyday experiences–customer service, specifically.

Customer Service 60

Customer Service Consumer Local Meeting 60

Sword and the Script

APRIL 23, 2019

a clear difference in the assessment of the top priority was observable: 44% of CEOs said selling products and services was the top communications goal while just 25% of in-house communicators identified sales as the top goal. Analysis: There’s been a real push in some circles of PR for brands to take a stand.

Technology 128

Technology Study Communications Survey 128

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Do we have customers that are willing to share their success stories? What makes our company unique in the market? Goal completions.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

DECEMBER 30, 2019

The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. These devices have provided the means for consumers to connect to the internet wherever and whenever.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Most recently, she went out on her own, establishing May Ott Communications in 2017.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this? GTCR and Cision made $2.25

Internal 63

Internal International Data Media 63

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. We talk about our members, but we don’t talk about them as the consumers of our products, we tend to think more about the employer groups as the consumer.

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? This generation traditionally chooses brands built on heritage and history.

Marketing 45

Marketing Engineering Resources Consumer 45

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mindful Marketing

JUNE 14, 2019

” Frustration over similar experiences may lead to accusations of “ price discrimination ,” i.e., when a seller changes the price of the same product for different consumers. In the time period from 2014 to 2017, that average fell to 3.7 But, the digital age also has been a significant boon to consumers.

Retail 55

Retail Consumer Software Web 55

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. She also serves as the 2015-2017 PRSSA national faculty adviser.

Conference 40

Conference Meeting Case Study Film 40

Stephen Waddington

NOVEMBER 19, 2017

Action: Read widely and consume a variety of media. Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. In 2017 it report a £5,784 disadvantage for women. What is your brand’s purpose and role in society? 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164