Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. How Cision® Impact Measures Earned Media. Top 10 U.S. Radio Stations.

Communications 64

Communications Marketing Radio Airlines 64

The Resolution Blog

DECEMBER 13, 2017

Check out Steph Bridgeman’s blog post on analysing PR data in excel. Steph is an independent freelance measurement consultant and she has been using excel for data analysis in PR for years. Steph knows her stuff and more what’s more, she writes in a language we all understand. Thank you Steph! Happy new year indeed.

Measurement 120

Measurement Data Analytics Tools 120

Communications Conversations

AUGUST 28, 2017

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. First, when did you change from the former blog format to the new version? Why the name 55425?

Blogging 87

Blogging Handbook Sports Internal 87

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

PR in High Definition

AUGUST 29, 2017

What does ‘effective’ communications mean to you and how can you measure it? What was good and bad about your communications measurement in 2017? How could measurement be improved going forward? The post An easy guide to writing a comms plan appeared first on Firefly Communications. Evaluation.

Writing 48

Writing Measurement Creativity Communications 48

Cision

JANUARY 5, 2017

Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. What are the measurable, time-bound goals you need to accomplish through your efforts? SMARTER goals.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. PR measurement evangelist Mark Weiner passed in December.

Brand 152

Brand Branding Reddit Pitching 152

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. Do not forget this step!

Marketing 156

Marketing Guidelines Measurement Analytics 156

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about.

Infographics 153

Infographics Travel Product Launch Video 153

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. Marketing measurement statistics. And here we go…here are the benchmarks from 2017. 1) How long should a blog post be? State of Blogging ). We are after all forever students of marketing.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts. Yes, I’m talking about blogging. But let’s be real — it’s not sexy. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). Not necessarily.

Study 80

Study B2B Marketing Survey 80

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. © Stephen Dupont, 2017. Make sure it’s two pages or less. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. The 2017 digital customer journey is way different from even two years ago. SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. To be a successful marketer, you must be able to measure your strategies. Data drives marketing. Rise of native advertising. SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. This includes blogs, discussions and other formats. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization.

Software 116

Software Tools Publicity System 116

Cision

MARCH 17, 2017

Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Fashion 227

Fashion Travel Interviews Instagram 227

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. To that end, this year’s roundup is uh-mazing.

Marketing 192

Marketing Content Marketing Data Social Media 192

Shift Communications

JANUARY 6, 2017

Focus on measurement as a first step, not an afterthought. Professionals in our industry are sometimes so focused on delivering the next big, innovative idea to their clients that figuring out how to measure the success of an initiative becomes an afterthought. This year, try developing your programs around how you will measure them.

Marketing 84

Marketing Measurement Engineering Data 84

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. I had to learn more, and asked Mark if he’d entertain some questions for the blog. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. How do you promote them?

Video 153

Video B2B Film Marketing 153

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post?

Marketing 78

Marketing Publicity Survey Study 78

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. This struck me as a bold statement, they were younger than me and although I know blogging is not in its 2000s hey day – I still felt it was a powerful tool in the right hands.

Blogging 28

Blogging Marketing Web Twitter 28

Stephen Waddington

FEBRUARY 10, 2019

This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. It’s an issue I explored in a blog post this week. ?? It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships.

Viral 68

Viral Journalism Analytics Case Study 68

Sword and the Script

OCTOBER 1, 2016

There are 45 pages in the PDF version of the 2017 Benchmarks, Budgets, and Trends—North America report this year. 88% measure content marketing ROI. 61% have put the content marketing strategy in writing. 88% measure content marketing ROI. 61% have put the content marketing strategy in writing.

Content Marketing 60

Content Marketing Marketing B2B Survey 60

Sword and the Script

MAY 5, 2020

However, in an email exchange with this blog, CEO Greg Galant says there is a distinction: “Our broadcast monitoring is through an integration we have with TVEyes, but the data we have for our broadcast database is our own. Muck Rack released a free online course called “ The Fundamentals of Media Relations.”

Pitching 85

Pitching Survey System Technology 85

Norton's Notes

MARCH 21, 2017

They have very kindly allowed me to re-share this with you here on my blog, I hope you like it. Can you tell us a little bit about yourself and what made you start writing your blog? Why should people read your blog? So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds.

Interviews 35

Interviews Writing Blogging Social Media 35

Mora Communications

NOVEMBER 2, 2017

Write your targets, goals and intents. Create targets that you can measure. . Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Your overall business goals will dictate your PR approach. Set timelines. Be realistic.

Brand 66

Brand Branding Product Launch Google 66

Stephen Waddington

OCTOBER 12, 2018

A reader speculatively sent me this guest blog post after the conversation this week around World Mental Health Day. I don’t usually post anonymous blogs but this is an important issue and I’ve verified the identity of the author via two sources. You’ll get a measure of the individual's seniority and maturity from their writing.

Ethics 84

Ethics Employee Policies Video 84

Stephen Waddington

OCTOBER 20, 2017

The most frequently asked question is what should I write about? I’ve written this blog post in an effort to answer this question and so everyone has access to the same information. If you enjoyed this blog post you may like to receive future posts as they are published, via email. I’ve had some great conversations.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Presspage

AUGUST 15, 2017

the importance of measurability. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. thought leadership.

Technology 115

Technology Big Data Video Data 115

Critical Mention

SEPTEMBER 9, 2018

And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Barokas

JANUARY 19, 2018

Sure, less people are likely to write an insightful comment than share their favorite color, but 200 genuine comments are better for your post than 2,000 one-word answers. The first major change occurred in March 2017, when Instagram announced that it would no longer display posts in chronological order. Start a debate.

Instagram 84

Instagram Facebook How To Travel 84

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. Online content is king (referring to a blog). See Review Marketing Becomes Top Priority for 2017 ). But surprise!

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. For instance: Legal fears the company blog will violate copyright laws.

Marketing 87

Marketing Resources Technology Internal 87