FTC Releases Advertising Disclosures Guidance for Online Influencers
wiredPRworks
NOVEMBER 5, 2019
A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. The new publication summarizes the FTC’s existing guidance in this area, including the FTC’s Endorsement Guides and a 2017 question-and-answer document produced by staff.
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