Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners.

Report 225

Report Media Advertising Advertising 225

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. million; By my math, that’s about $17,000 per second for airtime. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. Is it worth it?

Advertising 87

Advertising Advertising B2C Retail 87

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. Full disclosure: The following information is directly from the FTC.

Advertising 87

Advertising Advertising Guidelines Video 87

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Let’s see what the behemoth had to say. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. Our guest for the October chat was Angie Jeffrey , APR, ABX’s Vice President of Brand Management. Angela Jeffrey (@ajeffrey1) October 12, 2017. Now deep into ad msmt @abxindex.

Measurement 77

Measurement Advertising Advertising Community 77

Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. Hi, A2 how about AVE’s (someone had to say it)… going down! Asked for the math…crickets!

Measurement 65

Measurement Data Big Data Banking 65

Sword and the Script

JULY 25, 2017

The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. Still, I clicked through.

Advertising 63

Advertising Advertising Viral Video 63

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. million; By my math, that’s about $17,000 per second for airtime. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. Is it worth it?

Advertising 60

Advertising Advertising B2C Retail 60

Sword and the Script

SEPTEMBER 12, 2017

The industry has been debating the ROI of social media for about a decade. The difference is so stark, I don’t think we can call it “social media marketing” anymore – it’s just “advertising.”. No matter how social media savvy you or your brand is, the cost is likely to continue to rise. click here or image for larger view).

Advertising 78

Advertising Advertising Social Media Marketing 78

Shift Communications

FEBRUARY 9, 2018

One question answered during the earnings call about membership numbers is that Twitter has been more stringent about removing bots and spam from its service. Twitter had its best quarter of revenue ever at $644M in advertising revenue: Year over year, their revenue is now positive, 0.9% increase in Q3 growth from Q3 of 2016.

Twitter 74

Twitter Conference Advertising Advertising 74

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 113

Sports Advertising Advertising Survey 113

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. of revenue will be allocated to marketing budgets to drive growth in 2017.

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust.

Advertising 63

Advertising Advertising Print Study 63

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Here’s what you need to know about this rising trend. Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

Sword and the Script

DECEMBER 30, 2017

I had been gone for a total of about 18 months. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

Landis PR

AUGUST 9, 2021

In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. Focus is shifting away from traditional advertising methods. Consumers crave authenticity, and advertisements tend to lack just that. It’s also about quality. In fact, a total of 42.7

Marketing 105

Marketing Advertising Advertising Social Media 105

Cision

MARCH 22, 2017

or “What was that even about?”. A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience.

Communications 209

Communications Policies Storytelling Groups 209

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 193

Financial Reddit Advertising Advertising 193

wiredPRworks

APRIL 3, 2017

Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. Facebook announced three updates for branded content that are a direct result of feedback from our partners: Enabling more Pages to share branded content on Facebook.

Social Media 49

Social Media Pinterest Media Instagram 49

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. Part of the reason for not making such a request may have been fear – concern about how good the bot’s answer might be. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Mindful Marketing

MARCH 3, 2024

’ A 2023 study that surveyed 1,500 residents of the 30 largest metropolitan areas about their swearing habits found that respondents swore an average of 21 times a day, with men swearing more than women, Gen Zs swearing more than Baby Boomers, and people in Columbus, OH swearing more than any other U.S. Such a future is not sustainable.

Marketing 100

Marketing Healthcare Study Advertising 100

Cision

JULY 11, 2016

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ). Perhaps it’s time to start thinking about how you would use it.

Sports 120

Sports Twitter Mobile Facebook 120

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Brands vote with their dollars. Digital Storytelling: The Future of PR.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. And here we go…here are the benchmarks from 2017. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. 9) Even advertisers want to invest in PR. 10) Two sides of the political issue for brands. Brands in Politics ).

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

The Resolution Blog

JULY 30, 2019

The egg surpassed 18 million likes in under 10 days, but people still didn’t know what the egg was all about. Finally, the account announced they would reveal what the egg was all about on the 3rd February. brands can hijack existing campaigns. Over the following weeks, the account released four more pictures of the egg.

Instagram 120

Instagram Examples Brand Branding 120

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. Content shock is about to exponentially explode. The Big Picture.

Trends 161

Trends Publicity SEO Advertising 161

Communications Conversations

MARCH 8, 2016

As you know, late last year, Instagram opened up its ad platform to all brands. I even blogged about it a while back. And finally, I’m already seeing the power of Instagram advertising with some clients. As we all know, Facebook is now merely an advertising platform for brands. And many jumped at the chance.

Instagram 60

Instagram Advertising Advertising Analytics 60

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. A case in point is the brand S’well. It’s unlikely that any amount of paid advertising would have built the same value for the brand.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. We’ve all seen 30-second PSAs on TV late at night that feature a talking head looking into the camera and telling you to adopt a dog, or talk to your children about drugs.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

OCTOBER 10, 2017

It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . When people start talking about a subject that matches your press release, that’s a ripe time to push it to the masses. User-Generated Distribution. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

PR 20/20

NOVEMBER 13, 2018

Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. Faced with audiences that were predisposed not to trust them, a few brands stood apart from the rest. Talk about trustworthy. Here’s How They Did It.

Brand 69

Brand Branding Sports Consumer 69

PRSay

SEPTEMBER 17, 2019

No, I’m not talking about the new iPhone. I’m talking about the Popeyes Chicken Sandwich , an unexpected PR master class. In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Did you stand in line for the release?

Product Launch 149

Product Launch Storytelling Social Media Video 149

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? For example, nbc had over 600 articles about pharma and came third, while Grit Post wrote four and had 10k more engagements on those four articles.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

PR 20/20

OCTOBER 14, 2021

In 2017, Google had more than 7 million advertisers spend just over $10B on advertising on the platform. But on average, for every dollar spent, advertisers earned $8 in revenue. In advertising dollars, a 5:1 ratio of revenue to spend is considered the middle of the bell curve of the advertising range.

Marketing 87

Marketing B2B Advertising Advertising 87