Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” ” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. The result was an all-boats-rise in the advertising market. You’re going to see where [brands] look more to earned media. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Creativity helps express company values in a distinct brand voice. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. A case in point is the brand S’well. It’s unlikely that any amount of paid advertising would have built the same value for the brand.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. Publicis Health acted solely as an advertising agency.

Crisis 166

Crisis Ethics Publicity Marketing 166

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are brands doing differently today? We also host our annual National ¡Bravo! How has the PR industry changed over the years?

Automotive 245

Automotive Resources Strategy Consumer 245

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. It was lauded by the media and politicians alike.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017.

Survey 116

Survey Agency Report Corporate 116

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Gina Luttrell (@GinaLuttrell) October 9, 2017. Prepare in advance. Listen and monitor.

Social Media 119

Social Media Conference Media Corporate 119

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017. Michele Houck is a 25-year marketing and advertising veteran. Jennifer Holzapfel-Hanson.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). 14) Most respondents say brands should stay clear of politics. Nearly half (49%) of overall respondents said brands should not weigh in on political issues. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

SEPTEMBER 29, 2017

percent in 2017, hitting $83 billion.” ” But in the run up to this year’s Advertising Week conference in New York, it seems CMO patience has started to wane. The result was an all-boats-rise in the advertising market. You’re going to see where [brands] look more to earned media. It’s time for action.”

Media 57

Media Advertising Advertising Measurement 57

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? Would it be valuable if you knew more about the people that are already interested in your brand? Audience Data. Browser used.

Data 145

Data How To Storytelling Analytics 145

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Storytelling, Branding and Influencing. Storytelling and marketing are the same thing,” he said. A native of Greenville, S.C., Newhouse School.

Conference 137

Conference Film Storytelling System 137

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. I left SAE in 2017 to create BNP Media’s startup media brand Autonomous Vehicle Technology, Finish this sentence: If I am not reporting, I am ….

Meeting 57

Meeting Automotive Mobile Transportation 57

Beyond PR

FEBRUARY 27, 2018

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Let’s take a look at each, as well as brainstorm on ways your brand can benefit. Corporate Executives Can Create Thought Leadership.

Consumer 65

Consumer Corporate Employee Social Media 65

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Work with your sales or customer success team to determine if loyal customers are willing to share their stories and boost your brand credibility. Goal completions. Average session duration. Bounce rate.

Marketing 52

Marketing Technology Internal International 52

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. First, I felt the class I was teaching was already pretty advanced with expectations for students to get real world experiences working with clients, getting certified in Hootsuite, and working on establishing their personal brand. No pressure, right?

Social Media 40

Social Media Media Exercises Education 40

Karen Freberg

JUNE 24, 2019

It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. I had only attended Cannes Lions once before, and it was amazing.

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. And here we go…here are the benchmarks from 2017. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

PR 20/20

NOVEMBER 13, 2018

Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. Faced with audiences that were predisposed not to trust them, a few brands stood apart from the rest. Here’s How They Did It. Video credit: YouTube. Image credit: Adweek.

Brand 69

Brand Branding Sports Consumer 69

Maxim Behar

JANUARY 31, 2024

in a small kitchen, transforming it into a machine for innovative projects and leadership in the Public Relations industry globally. And… also to reach the honor in 2017 to be officially inducted into the PR Hall of Fame in London as the first Eastern European ever in the history!

Publicity 59

Publicity Crisis Management Leadership Hotels 59

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

OCTOBER 7, 2018

It’s this quality — humanity — that has inspired his 30-year career in business, the highlights of which include serving as Coca-Cola’s vice president of global advertising strategy and content excellence, and then chief marketing officer of Airbnb, a company he left last year to launch his own consultancy, TwentyFirstCenturyBrand.

Conference 125

Conference Creativity Internal International 125

Cision

NOVEMBER 3, 2016

But the free-for-all atmosphere of the Internet and encouragement for professionals to blur their social media and professional pursuits creates an interesting dynamic if not dilemma moving into 2017 and beyond. Get more tips that will help you build your personal and company brands responsibly.

Social Media 120

Social Media Media Reputation Training 120

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Presspage

AUGUST 15, 2017

thought leadership. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. In fact, html5 video in email is expected to take off in 2017- stay tuned. the importance of measurability.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 86

Marketing B2B Interviews Content Marketing 86

PRSay

OCTOBER 10, 2017

Toward the beginning of his Tuesday morning General Session at PRSA’s 2017 International Conference in Boston, Baer unpacked the marketing formula for the Cheesecake Factory. Despite spending five times less on advertising than competitors, the chain maintains its status as an institution in American dining.

Conference 123

Conference Sports Internal International 123

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48