Deirdre Breakenridge

JANUARY 5, 2017

In 2016, the Edelman Trust Barometer revealed that the trust in media was actually on the upswing. The general feelings or “word on the street” about the media, after the 2016 election, was that of distrust. Here today, gone tomorrow” would have been an appropriate tagline for the 2016 Presidential election.

Media 205

Media Twitter Consumer Report 205

Doctor Spin

DECEMBER 3, 2023

Alleviate the recipient’s apprehensions by presenting evidence of success from others. Present a vivid picture of the worst-case scenario to underscore the importance of compliance. Present your offer with a sense of urgency, like a countdown, to prompt an immediate decision. Source: Current opinion in psychology 1 Wänke, M.

eBook 52

eBook Journalism Examples Resources 52

PRSay

DECEMBER 7, 2017

This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel. In addition to the book, we presented on this study at the 2017 PRSA International Conference and Chapter conferences in Dallas and Houston. Let’s keep the conversation going. Dr. Marlene S.

Ethics 115

Ethics Journalism Conference Study 115

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. Make securing patient data a priority.

Communications 60

Communications Insurance Insurance Privacy 60

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. I’ve started a very specific gratitude journal. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend.

Media Relations 40

Media Relations Media Mobile Pitching 40

Flack's Revenge

JUNE 20, 2018

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. Back in 2016, when I last covered the reports , the main storyline was social media’s growing role in news distribution. What conflates advocacy and journalism… is when journalists do advocacy.

Journalism 136

Journalism Facebook Advertising Advertising 136

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. Digital Journalism, 8, 596 – 604.

Media 52

Media eBook Viral Construction 52

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend.

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

OCTOBER 12, 2016

Regardless of the content or themes presented by both candidates, there is a substantial gap in enthusiasm on social media in favor of Donald Trump. 10, 2016), Cision has found that Donald Trump’s supporters share 657% more posts than supporters of Hillary Clinton. Trump Winning the Attention War.

Twitter 120

Twitter Social Media Analysis Policies 120

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. I agree with Marlene, it’s still really interesting and exciting to see how social media is presenting opportunities for new practitioners. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election.

Publicity 120

Publicity Storytelling Journalism Viral 120

Beyond PR

AUGUST 4, 2017

This year, the Cision Communications Cloud ™ was named a finalist in two CODiE aw ard categories : “ Best Business Information Solution” and “Best News Media Monitoring Solution” after its launch in October 2016 ; ultimately taking home the award for “Best Business Information Solution.”

Industry 64

Industry Communications Software Hotels 64

Shift Communications

DECEMBER 9, 2016

When we landed SiFive as a client earlier this year, they presented us with an interesting challenge. Through a mix of pre and day-of briefings, SiFive enjoyed more than 25 individual pieces of media coverage during the July 2016 company launch, including the Wall Street Journal, Forbes, 451 Research, eWeek, The Next Platform and EE Times.

Company 60

Company Engineering Journalism Technology 60

PRSay

AUGUST 16, 2019

The Journal of Management Education recently published an article from MBA Committee members with research showing that there is a need for an interdisciplinary approach to strategic communications. The students find the presentation of the topics authentic and the class has rated very well,” said Cannon.

Reputation 67

Reputation Course Corporate Trends 67

Flack's Revenge

APRIL 20, 2017

It’s like we went to sleep in late 2016 and woke up with a post-election New Years, fake news, post-truth hangover. The sad state of affairs presents a number of challenges for PR. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to know what to hold onto.

Wikipedia 159

Wikipedia Ethics Education Data 159

PRSay

FEBRUARY 20, 2019

Those stories hit the technical journals early, and as the eclipse grew closer, major media outlets began to ask that question. Also, we had to work with some hardcore eclipse experts — mostly university professors — to scrub the super-technical details of their presentations so that they’d relate to a general audience.

Energy 102

Energy Case Study Education Guidelines 102

Mark My Words

MAY 24, 2021

He was rehired in 2016 as the BBC’s religion correspondent before resigning this month citing ill health. Jackson’s nephew Taj, 47, tweeted: “Bashir’s manipulated footage and unethical journalism is one of the main reasons my uncle Michael is not here today. Bashir left the BBC in 1999 to join ITV before working in the United States.

Interviews 60

Interviews Government Financial Journalism 60

Cision

MARCH 11, 2016

Cision (@Cision) March 10, 2016. The company started this as a way to build company culture, but it ended up in a presentation to investors. They used brand journalism to create content that will make them come to you. Brand journalism is about drawing people towards your brand without bombarding them,” said Steve.

Social Media 0

Social Media Media Mobile Video 0

Karen Freberg

DECEMBER 30, 2019

Got a chance to present in Aspen for one of my very first paid speaking gigs after I graduated from Tennessee. Hootsuite (2013 – Present). Adobe (2016-Present). HubSpot (2018-Present). Facebook (2019 – Present). This was part of the Plank Fellowship for educators. NASA (2018). Very grateful!

Social Media 56

Social Media Conference Travel Internal 56

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. ET, presented by PRSA and Ragan, explaining how and why changes are made. If you spot an error, please let us know!

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. Being open to possibility and whatever life presents has led me from one exciting opportunity to the other, both professionally and personally.

Film 120

Film Creativity Brand Branding 120

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5 Turn your Content into Slideshare Presentations. The data above makes Slideshare one of the best avenues to repurpose, distribute, and promote your content (as a presentation).

eBook 108

eBook Infographics Pinterest How To 108

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. How long have you been in journalism and how did you get started? I really appreciate when pitches include a line about why it’s important that your client presents that story.

Meeting 81

Meeting Automotive Media Transportation 81

Mark My Words

DECEMBER 29, 2015

2016 will be about responsibility. This monument to PR hubris remarkably got through 10 campaign planning sessions despite being the heaviest early Christmas present Cameron has ever got. Would many not have been better deployed in the dwindling ranks of investigative journalism ? Forget authenticity. Raising the idols .

Journalism 60

Journalism Wikipedia Film Interviews 60

PRSay

AUGUST 1, 2016

In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. Diversity is not only about racial, ethnic, religious, sexual orientation and gender differences, but also about diversity of skill sets, mindsets and cultures at all levels of the organization.

Resources 60

Resources Education Ethics Corporate 60

Cision

SEPTEMBER 8, 2016

Does it present any challenges? Download our new report – Cision’s 2016 Global Social Journalism Study – today. What role does social media play in protecting a brand’s reputation? Social media allows brands to quickly ascertain if an issue is going to be a crisis. Images via Pixabay: 1 , 2 , 3.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 20, 2022

With more content being created than ever before, companies will have to ensure their ‘one source of truth’ is always present, no what story they tell. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. Single source of truth.

Marketing 189

Marketing Content Marketing Data Social Media 189

wiredPRworks

DECEMBER 1, 2015

Social Media Week Chicago 2015 presented a plethora of learning possibilities. Last week, at the last minute, an opportunity to attend a day at Social Media Week Chicago thanks to WiredPRWorks presented itself. I’m already looking forward to Social Media Week Chicago 2016! Key Takeaways from Social Media Week Chicago.

Social Media 40

Social Media Media Infographics Storytelling 40

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. They don’t care.

Conference 36

Conference Journalism Web Comparison 36

Shift Communications

MARCH 22, 2016

Journalism Needs to Change: Interestingly enough, this complaint did not come from PR/Marketing professionals but journalists themselves. Whether or not there will be changes to “old school” journalism are yet to be seen – but the ad model driving the news is not lost on those putting the stories in front of you each day.

Privacy 60

Privacy Hotels Film Data 60

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? My life as a freelancer began in 2012. Enough said.

Meeting 65

Meeting Automotive Engineering Media 65

Beyond PR

APRIL 26, 2016

During next week’s National Small Business Week (May 1-7, 2016), small business owners from around the country will be celebrated for their entrepreneurial spirit and determination, and have an opportunity to participate in events that educate, connect, and inspire. However, with time, productive opportunities will present themselves.

Small Business 40

Small Business Nonprofit Local Community 40

Sword and the Script

APRIL 13, 2019

As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal. Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016.

Study 114

Study Survey Infographics B2B 114

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 That presentation also details an interesting competitive analysis suggesting that Meltwater and Kantar Media are its biggest rivals. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As

Trends 60

Trends Media Report Technology 60