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4 Things PR Pros Should Do in 2016

Cision

We ’ re two weeks into 2016 so I can ’ t say “ Happy New Year, ” but it ’ s not too late to make resolutions. In 2016, make yourself the focus. This month, 10 writers , including myself, are forming a group that will work together to release books and make sure they are seen by the masses. Plus, life gets in the way.

Writing 120
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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions.

Software 162
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Leadership Means Looking Forward; Governance Means Making Sound Decisions

PRSay

Good governance takes leadership. Good leadership takes looking beyond the moment to make decisions that will have an impact long past the decision point. This year, we have several governance initiatives coming before the Leadership Assembly on Oct. This will not mean that amendments won’t come before delegates.

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How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

Deirdre Breakenridge

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Is it brand awareness, thought-leadership, lead generation, etc.?

Survey 90
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8 job changes that re-shaped the PR/social market in Minnesota in 2016

Communications Conversations

2016 was a good year to be a job seeker. As I thought about 2016, I landed on 8 moves that I believe will change the PR/social landscape in the year ahead: Nathan Eide, director, test & learn, FRWD. Still not exactly sure what the title means, but I do know Nathan’s move from Bolin to FRWD in 2016 was a big one.

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From Celestial Insights to Corporate Innovations: How Space Tech Enhances Business on Earth

Stern + Associates

Inspiring Tech’s Up-and-Coming Women Leaders Founder of the MIT Space Exploration Initiative in 2016 and co-founder of the Aurelia Institute in 2021, Ekblaw is committed to getting more women into tech management roles.

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. Those viewing the May 2016 press conference were not limited to members of the media.

Ethics 261