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“Internal” PR: Takeaways for Summer 2016

ImPRessions - Crenshaw Communications

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. If you already have a rigid gameplan for a student intern, be prepared to trash it. Your intern may be a beer geek, an art maven, or a whiz at editing smartphone videos.

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PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. .

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The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch. Crowdfunding.

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Interning at Hoffman: PR with Flavor

The Hoffman Agency

Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. Starting at University of Oregon (UO) in 2016 after growing up in Corvallis, OR (Sco Ducks, and Beavs too, but low-key), I declared as an economics major for my first three years, in which I served as vice president of the UO Econ Club and UO Senate.

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Score Big at the PRSA 2016 International Conference

Beyond PR

Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. SPECIAL EVENT: The Next Era of Media & Communications Roundtable. We’re now in week 7 of the NFL’s regular season, which means there’s still plenty of Sundays to celebrate.

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The Rise and Fall of the Pumpkin Spice Latte

Cision

2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%. When you are listening for trends, you are given the opportunity to benchmark social and news media events relevant to your business. Incite social sharing internally by asking your team and organization to get involved. Trends are cyclical.

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PR Recap: International Home + Housewares Show – 2017

5W PR

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?