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Communicators Can Help Americans Vote in 2020

PRSay

3, Americans will cast their votes for President and for state and local candidates. Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co.,

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2016 – A Year in Traditional Media

Shift Communications

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. The story generated millions of positive news impressions for the brand and this truly special employee.”. Client: Blink. Annie Perkins.

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

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How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. If in doubt, start local and expand as time and resources allow. But the best campaigns are consistent and drive the brand association over time.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories.

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

In the May 14 discussion, PRSA Health Academy leaders also expressed concern for their employees, most of whom had been working 24/7 throughout March and April — and when not working, they had remained on-call for immediate communication needs. Taking care of communications staff. Honoring health care workers.

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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

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