Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics. You can download the subsequent white paper and see the complete list of evaluation criteria here. By the nature of the profession, PR pros are morally bound to act ethically.

Ethics 111

Ethics Industry Publicity Analysis 111

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. KPI: 1,000 downloads What was so good about the campaign? Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective?

Measurement 136

Measurement B2B Google Financial 136

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. The most-likely platform for professional journalists to embrace in 2016 is Periscope. Tip #1: Tell Your Story with Pictures.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. The most-likely platform for professional journalists to embrace in 2016 is Periscope. Tip #1: Tell Your Story with Pictures.

Media Relations 40

Media Relations Media Mobile Pitching 40

prTini

DECEMBER 12, 2016

This time last year, I set a goal to read 24 books in 2016. Plus, I love that I can download a sample to “test” a book before fully committing to it. I read a lot of other things each week (blogs, enewsletters, New York Times, magazines) to get work-related content. in 2016: Biographies & Memoirs.

Construction 28

Construction Leadership Data Social Media 28

Shift Communications

NOVEMBER 10, 2016

But the health and medical app arena is becoming quite crowded; one report stated that 259,000 such apps were listed on major app stores in 2016. Ensure all assets for your owned properties – blog, website, app store copy/approval, Google Analytics and goals , etc. – Do some outlets have a larger impact on downloads vs. web traffic?

Healthcare 144

Healthcare How To Analytics Mobile 144

MaccaPR

MARCH 2, 2017

And what about improving your email campaign's open and click-thru rates, and your success in maximizing digital downloads, followers, views and shares? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Are there sites or blogs sending you traffic that you did not know about? Did they visit more than one page, did they view a video or download a whitepaper? There are 28.8 million small businesses in the US, which account for 99.7% of US businesses.

Tools 113

Tools Analytics Google Web 113

Practical Law Construction

JANUARY 12, 2023

Project Co appointed Lendlease as the design and build contractor under an amended JCT Design and Build Contract, 2016 Edition (the Building Contract). This blog post discusses how Project Co successfully achieved this downloading exercise. The project agreements clause.

Construction 90

Construction Exercises Employee Engineering 90

The Resolution Blog

DECEMBER 30, 2015

Today 500 copies have downloaded and read. We are pumped to see in 2016 with you and can’t wait to continue to listen, build and make life easier. In May, we published our ebook on the future of public relations; ‘PRs Digital Resolution’ Mark Bokowski, Paul Sutton and Behind the Spin write rave reviews. We love it.

eBook 120

eBook Measurement Community Technology 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. It’s pure storytelling. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

APRIL 12, 2016

These speeches, presentations or other materials can have second and third lives as bylined articles, blog posts and white papers. As the second quarter of 2016 begins, now is an opportune time to think like a “start-up” and get some fresh PR perspective.

Company 120

Company Guidelines Leadership Financial 120

Sword and the Script

JUNE 11, 2019

If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. — Tom Fishburne (@tomfishburne) March 13, 2016. Comments are still open on this blog. Blocking the competition. The Case Against Gated Content. .”

B2B 125

B2B Mobile Content Marketing SEO 125

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Smart PR complements brand conversations by encouraging comments to branded blog posts and byline articles. No one knows this better than Facebook, which received negative backlash over reports of fake news and Russian intervention in the 2016 elections. ” Make sure customers know you “hear them.”

Consumer 168

Consumer Brand Branding How To 168

Sword and the Script

FEBRUARY 15, 2020

Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. The full report covers a lot of ground and it is available for download with registration. The full report is freely available for download without registration. * * *. Hey, Google!

Study 78

Study Marketing Brand Branding 78

Shift Communications

MARCH 11, 2016

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. If you haven’t downloaded it yet, do so (it’s free). In the next blog post, we’ll examine some ways Snapchat can be measured, with or without their analytics. Stay tuned. Christopher S.

Real Estate 60

Real Estate Analytics Measurement Course 60

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Katie Paine's Measurement Blog

MAY 19, 2016

(Please note: This piece originally appeared as a free article in the late May 2016 edition of The Measurement Advisor newsletter.) Click here to view and/or download the chart as a PDF. Ready to have all your bases covered? Our chart is designed to help you select data, tools, and metrics. No ratings yet. Please rate […].

Tools 49

Tools Data Measurement 49

ISEBOX

JANUARY 8, 2016

Being that we are in 2016, it’s time to consider these 5 reasons why your organization needs a cloud based media center to help you automate communications, and what you should be looking for in a partner: Reason 1: Get Found – Your company is now a publisher. If you have a blog, emails and are generating stories, think again.

Media 79

Media Analytics Technology Corporate 79

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. Take the above tips one step further by downloading Driving Audience Awareness by Targeting Your Press Release.

Radio 68

Radio Media Newspapers Technology 68

Buzzstream

DECEMBER 5, 2023

Distribution is the hardest challenge in a world with too many products, too many services, and too much content, and this is especially true in 2016. Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them.

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. The questions to ask include: Do they capture leads via email with pop-ups?

How To 198

How To Real Estate Web Case Study 198

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Why is this important?

Insurance 71

Insurance Insurance Healthcare Technology 71

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ).

Marketing 53

Marketing Software eBook Technology 53

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). The Marketing AI Institute blog is a great place to start.

Marketing 81

Marketing eBook System Tools 81

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Download your own Performance Pack here. You can download the template here. data quality and management were the top two marketing technology challenges in 2016.”. If numbers are down, how can you prove that next year’s performance will improve?

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR 20/20

MARCH 30, 2016

In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. 550+ Royalty-Free Stock Photos You Can Download Now. How to Write a Blog Editorial Calendar.

Resources 40

Resources Marketing Pinterest eBook 40

The Resolution Blog

NOVEMBER 25, 2015

PR planning for 2016? Download #prStack now. I can wholeheartedly say - this is a PR must-read, especially chapter 19 ; ) Download for free now. Some amazing practical lessons here from the Swedish Pirate Party. What is Inbound & why should PR pros care? 2 min video on Remote Working vs The Office.

eBook 120

eBook Google Tools Analytics 120

Communications Conversations

APRIL 4, 2016

Blog posts, on the other hand, tend to be more visual. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). But, they do it in a way that looks and feels like a blog post. These clearly look more like stories/blog posts than news releases.

Corporate 60

Corporate Strategy Pinterest Web 60

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. A great photo or video library can go a long way in helping me tell a story and create content. If you have one, tell me! In fact, PDFs don’t even exist there!

Meeting 83

Meeting Automotive Media Transportation 83

Sword and the Script

APRIL 4, 2017

How to Generate Media Referenceable B2B Customers with a Blog. For example, a prospect that opens an email, clicks-thru a PPC ad, reads the coverage in a trade magazine, hovers over sponsored post, subscribes to a blog, signs up for a webinar and downloads a report. Blog post: 44%. 3) Challenges of B2B lead attribution.

B2B 64

B2B Study Marketing Survey 64

PR 20/20

AUGUST 8, 2017

Serving more than 23,000 customers in 90 countries and with revenue reaching $271 million in 2016, the HubSpot platform empowers marketers with the tools to monitor performance, launch complex campaigns and automate the marketing and sales process to better reach target audiences. times all others. Customize your dashboard to suit your needs.

Software 47

Software Tools Internal International 47

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. It’s not just hurricanes presenting problems. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. It’s not just hurricanes presenting problems. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. How is it that misinformation could spread so rapidly? Cailin O’Connor, Ph.D.,

Insurance 45

Insurance Insurance Healthcare Communications 45

Sword and the Script

NOVEMBER 19, 2016

I culled back through all the article I’ve read and tweeted so far in 2016 to take another look. I downloaded the report for a closer look. And don’t miss a post: subscribe to this blog by email here. Even so, it got me to thinking, what does it really mean to be a chief marketing officer? Evangelist? Voice of the customer?

Marketing 60

Marketing B2B Creativity Analytics 60