The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Use this tool to take any PDF and make it editable in powerpoint. Free tool: visualise multi-channel reports in Google Analytics. PR planning for 2016? We love [link].

eBook 120

eBook Google Tools Analytics 120

Contently - Strategy

JUNE 25, 2020

By 2016, there were nearly 4,000 offerings in Scott Brinker’s terrifying martech supergraphic , each promising that they would lead marketers to the promised land. Step 1: Analyze data through tools that offer timely insights and recommendations. Step 5: Measure what works and optimize for the next round of content creation.

Content Marketing 143

Content Marketing Data Strategy Marketing 143

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools. There are exceptions but they are limited.

Storytelling 78

Storytelling Internal International Social Media 78

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

NewsWhip

NOVEMBER 13, 2020

The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? And measuring it is not easy.

Agency 78

Agency Creativity Instagram Trends 78

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. When developing your organization’s content strategy, it’s important to stay ahead of the tactics and tools paving the way for tomorrow’s success. ” — The Role of Earned Media in Inbound Strategy.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Too often marketers become enamored with the latest trends and tools. Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

ImPRessions - Crenshaw Communications

JULY 9, 2018

Yet unless those objectives are spelled out clearly and they are measurable, they can mean different things to each party. Nobody likes turnover, and the PR industry, like many creative services, is grappling with employee churn. PR agencies reported turnover rates of 22% in 2016, according to Gould+Partners. Talent turnover.

Agency 136

Agency Course Meeting Employee 136

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

Contently - Strategy

SEPTEMBER 20, 2021

By 2016, there were nearly 4,000 offerings in Scott Brinker’s terrifying martech supergraphic , each promising that they would lead marketers to the promised land. Step 1: Analyze data through tools that offer timely insights and recommendations. Step 5: Measure what works and optimize for the next round of content creation.

Content Marketing 64

Content Marketing Data Strategy Marketing 64

Cision

NOVEMBER 16, 2017

While SEO is an excellent tool for enhancing the visibility of online material, the hard truth is that even the best SEO won’t get readers to engage with content that’s just not that interesting. On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

Shift Communications

DECEMBER 15, 2015

If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. Product announcements or breaking news – but they have to be creative and presented in an eye-catching way. Video traffic is predicted to comprise 55% of internet traffic by 2016. Do you like to measure?

Brand 60

Brand Branding Film YouTube 60

ISEBOX

MARCH 18, 2016

Enter public relations automation tools. Campaign Organization & Project Management Tools = Efficiency. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15.

Publicity 70

Publicity Enterprise Analytics Tools 70

Cision

DECEMBER 5, 2017

Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. If you don’t have an in-house graphic designer, there are numerous of free tools available on the internet. I know you know that. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

wiredPRworks

NOVEMBER 22, 2016

#GivingTuesday is on November 29, 2016. What will do differently in 2016? Get creative! You can set up a #GivingTuesday landing page with tools like #unselfie templates, images and videos to share, and links to donation page[s]. Tell us: How did you participate in 2015? What did you learn?

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

wiredPRworks

APRIL 12, 2016

Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. Creative thinking and ideas generation as part of the meeting experience. 2016 Global Copper Skillet Competition.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. Sometimes, we just need a little inspiration to prove measurable success. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. The question is, for good or bad?

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

MAY 11, 2016

It requires a high level of resilience, creativity and organization. It can also be hard to measure. Yes, media relations can be used for general awareness, which can be difficult to measure, but it also continues to be a valuable tool for new sales, partnerships and key messaging initiatives. More than 2.9

Media Relations 40

Media Relations Media Measurement Conference 40

Mindful Marketing

MARCH 7, 2016

Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. Research and market insight underpin our intelligent approach to clients’ programs, while measurement and analytics track our progress against carefully agreed campaign KPIs and outcomes. I also love measurement.

Communications 50

Communications Marketing Travel Pitching 50

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Here’s a quote from me for those social media quote tools.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

NOVEMBER 16, 2017

While SEO is an excellent tool for enhancing the visibility of online material, the hard truth is that even the best SEO won’t get readers to engage with content that’s just not that interesting. On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., Pick Your Keywords.

SEO 75

SEO Engineering Google Writing 75

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members). It also stimulates creativity, innovation and continuous improvement.

Training 65

Training Ethics Data Analysis 65

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. Diversity drives innovation and creativity. Those children will be entering the workforce in the next 8-10 years and the PR industry will miss out on whole swathes of talent if it’s not more inclusive. Clients demand it.

Training 80

Training Groups Industry Examples 80

Beyond PR

SEPTEMBER 6, 2016

Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. Weigh the pros and cons, and if you decide to try something new, gather the tools, people and knowledge needed to make it happen right. Throughout your content experiment, measure the outcomes. lXerqF1BDC.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

DECEMBER 5, 2017

Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. If you don’t have an in-house graphic designer, there are numerous of free tools available on the internet. I know you know that. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72

wiredPRworks

APRIL 3, 2017

One of Facebook’s new tools, Town Hall, allows you to find out who your local, state and federal representatives are. It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. More on CNBC. More via Complex.com.

Social Media 49

Social Media Pinterest Media Instagram 49

Norton's Notes

NOVEMBER 22, 2016

This struck me as a bold statement, they were younger than me and although I know blogging is not in its 2000s hey day – I still felt it was a powerful tool in the right hands. We all want to touch the latest shiny social media platform, and test and measure it, but take a look at Vine and Twitter – you need to stay fun and relevant.

Blogging 28

Blogging Marketing Web Twitter 28

Journalistics

JANUARY 27, 2016

Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Image Credit: “ Planning ” by Johannes Lundberg / Flickr Creative Commons). Image Credit: “ Tools ” by J / Flickr Creative Commons). How do you measure the value readers get from your blog posts?

Blogging 58

Blogging Strategy How To Writing 58

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. I measure my productivity and outputs in many different ways.

Writing 114

Writing Social Media SEO Blogging 114

Journalistics

JANUARY 27, 2016

Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Image Credit: “ Planning ” by Johannes Lundberg / Flickr Creative Commons). Image Credit: “ Tools ” by J / Flickr Creative Commons). How do you measure the value readers get from your blog posts?

Blogging 40

Blogging Strategy How To Writing 40

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Then, it was a scientific tool designed to facilitate ease of rapid communication between researchers across the world.

Ethics 52

Ethics Communications Print Television 52