Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. The good news: This session by Vertical Measures CEO Arnie Kuenn will show you how to drastically increase your organic traffic with a Content Gap Analysis. ” — The Role of Earned Media in Inbound Strategy. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. million keywords worldwide. Hero, Hub, Help.

SEO 119

SEO Automotive YouTube Video 119

Contently - Strategy

JUNE 25, 2020

By 2016, there were nearly 4,000 offerings in Scott Brinker’s terrifying martech supergraphic , each promising that they would lead marketers to the promised land. Step 5: Measure what works and optimize for the next round of content creation. Whatever kind of success would get you to sign on the dotted line.

Content Marketing 143

Content Marketing Data Strategy Marketing 143

Stephen Waddington

JANUARY 15, 2020

Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR.

Storytelling 78

Storytelling Social Media Internal International 78

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! PR planning for 2016? Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. Automated insight from excel spreadsheets?

eBook 120

eBook Google Tools Analytics 120

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Images: Brett Levin , Damian Gadal ( Creative Commons ). Since 2013, the majority of Americans now support legalizing marijuana. Note that Timing is Everything.

Company 120

Company Newspapers Transportation Measurement 120

Shift Communications

DECEMBER 15, 2015

If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. Product announcements or breaking news – but they have to be creative and presented in an eye-catching way. Video traffic is predicted to comprise 55% of internet traffic by 2016. Do you like to measure?

Brand 60

Brand Branding Film YouTube 60

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 16) Creativity as an employable skill. Creativity will be among the top skills employers’ desire by 2020 According to the World Economic Forum.

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

AUGUST 25, 2017

Not a tidal wave yet, but enough reverberation to lead forward-thinking companies to become intentional, creative and strategic about incorporating diversity and inclusion (D&I) into the business model. Setting measurable and achievable goals seems a particularly valuable — but generally omitted — starting point to drive results.

Measurement 105

Measurement Meeting Resources Creativity 105

Cision

NOVEMBER 16, 2017

On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing. gets a significant boost on the search engine results page. Pick Your Keywords. Connect on LinkedIn at [link].

SEO 174

SEO Engineering Google Writing 174

Contently - Strategy

SEPTEMBER 20, 2021

By 2016, there were nearly 4,000 offerings in Scott Brinker’s terrifying martech supergraphic , each promising that they would lead marketers to the promised land. Step 5: Measure what works and optimize for the next round of content creation. Whatever kind of success would get you to sign on the dotted line.

Content Marketing 64

Content Marketing Data Strategy Marketing 64

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. Content production to grow 25%. “58% KPIs and past performance. Hey, Google!

Study 78

Study Marketing Brand Branding 78

wiredPRworks

NOVEMBER 22, 2016

#GivingTuesday is on November 29, 2016. What will do differently in 2016? Get creative! Measure meaningful stats like new contributors, social shares, visits to websites, hashtag reach and, of course, donations. Tell us: How did you participate in 2015? What did you learn? GivingTuesday Ideas for NonProfit Fundraising.

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

wiredPRworks

APRIL 12, 2016

Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. Creative thinking and ideas generation as part of the meeting experience. 2016 Global Copper Skillet Competition.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

PR 20/20

JUNE 16, 2016

A long train of post-its snakes across an office wall or whiteboard, detailing the creatives that need to be proofed, the social posts to draft, blog posts written, email campaigns to launch. Outputs, not outcomes, are the yardstick by which marketing efforts are measured when strategy isn’t present. What metrics should you measure?

Strategy 40

Strategy Marketing Energy Training 40

Waxing UnLyrical

MAY 11, 2016

It requires a high level of resilience, creativity and organization. It can also be hard to measure. Yes, media relations can be used for general awareness, which can be difficult to measure, but it also continues to be a valuable tool for new sales, partnerships and key messaging initiatives. More than 2.9

Media Relations 40

Media Relations Media Measurement Conference 40

Mindful Marketing

MARCH 7, 2016

Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. Research and market insight underpin our intelligent approach to clients’ programs, while measurement and analytics track our progress against carefully agreed campaign KPIs and outcomes. I also love measurement.

Communications 50

Communications Marketing Travel Pitching 50

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. .

Conference 120

Conference Internal International Data 120

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members). It also stimulates creativity, innovation and continuous improvement.

Training 65

Training Ethics Data Analysis 65

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

NOVEMBER 16, 2017

On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing. gets a significant boost on the search engine results page. Pick Your Keywords.

SEO 75

SEO Engineering Google Writing 75

Sword and the Script

JULY 2, 2019

c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new new research from staffing firm The Creative Group shows. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 198

Writing Communications Marketing B2B 198

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. A post shared by Tanesha Awasthi (@girlwithcurves) on Nov 23, 2016 at 4:23pm PST. Learn to Measure Success.

Strategy 244

Strategy How To Media Measurement 244

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. Adobe (2016-Present). This class marked a huge milestone and opportunity for me as a professor.

Social Media 56

Social Media Conference Travel Internal 56

Beyond PR

SEPTEMBER 6, 2016

Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. Throughout your content experiment, measure the outcomes. Mark Hamill (@HamillHimself) September 4, 2016. She believes the key to successful content is balancing creativity, analytics and commonsense. lXerqF1BDC.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups. Okay, it’s probably not quite that easy.

Agency 97

Agency Trends Marketing Survey 97

wiredPRworks

APRIL 3, 2017

It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. When shooting and editing their photos, these aesthetes may take creative liberties that don’t jibe with the science of what makes a good professional photo.

Social Media 49

Social Media Pinterest Media Instagram 49

Cision

JANUARY 6, 2016

They can be measured. Will you implement an email newsletter in 2016 or refresh an existing one? Images: jenny downing , Dru Bloomfield , Horia Varlan , Jason Howie ( Creative Commons ). Send out a survey every few months to assess not only how the newsletter is doing but also customer service and other business areas.

Retail 120

Retail Customer Service Software Mobile 120

Norton's Notes

NOVEMBER 22, 2016

We all want to touch the latest shiny social media platform, and test and measure it, but take a look at Vine and Twitter – you need to stay fun and relevant. As I said earlier, the premises are much the same, just with added varieties of platforms and creativity. Where in the world is WordPress.com used in 2016 and in what languages?

Blogging 28

Blogging Marketing Web Twitter 28

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

JULY 9, 2018

Yet unless those objectives are spelled out clearly and they are measurable, they can mean different things to each party. Nobody likes turnover, and the PR industry, like many creative services, is grappling with employee churn. PR agencies reported turnover rates of 22% in 2016, according to Gould+Partners. Talent turnover.

Agency 136

Agency Course Meeting Employee 136

NewsWhip

NOVEMBER 13, 2020

The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? And measuring it is not easy.

Agency 78

Agency Creativity Instagram Trends 78

Mindful Marketing

OCTOBER 21, 2023

In 2016, Orsi Parkanyi, a Hungarian-Australian who lives in Norway, founded Join My Wedding – a web-based company that connects Indian couples willing to open their weddings to outsiders with those who want to attend them. .’” More people than ever are pursuing social validation measured digitally by likes and shares.

Ethics 98

Ethics Trends Analysis Financial 98

Cision

DECEMBER 8, 2015

But I’ve never strayed from my mantra that you can measure the types of things that we do and I work really, really hard to prove it. Q: What will be the biggest change we see in 2016? I don ’ t necessarily know that it ’ s the biggest change, but I have two things I ’ m focused on for 2016: 1) Even better data; and 2) Semantic search.

Content Marketing 120

Content Marketing Analytics Blogging Education 120