Cision

SEPTEMBER 5, 2017

In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments. A post shared by Tanesha Awasthi (@girlwithcurves) on Nov 23, 2016 at 4:23pm PST. You can also use tools such as Cision to measure the results.

Strategy 244

Strategy How To Media Measurement 244

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus? I was like – WOW!

Creativity 40

Creativity Education Video Film 40

Communications Conversations

NOVEMBER 16, 2022

Those are tools we use to do the social media and social media marketing you listed at the top! I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020.

Marketing 118

Marketing Data B2C Big Data 118

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Marketing turns to creative to stand out from the clutter .

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

APRIL 5, 2017

With more than 24 million views on YouTube, obviously the creative had the right effect. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers. Comments under the YouTube video emphatically declare the ad as a tear jerker. The Power of Listening.

Brand 252

Brand Branding YouTube Social Media 252

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Finally, if you have access to tools like Cision or MuckRack, most now integrate social media research and outreach as part of their core service offering.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Finally, if you have access to tools like Cision or MuckRack, most now integrate social media research and outreach as part of their core service offering.

Media Relations 40

Media Relations Media Mobile Pitching 40

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness.

Measurement 136

Measurement B2B Google Financial 136

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools. There are exceptions but they are limited.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Briefing books shouldn’t contain sensitive material.

Interviews 136

Interviews Construction Report Journalism 136

Beyond PR

AUGUST 31, 2016

When developing your organization’s content strategy, it’s important to stay ahead of the tactics and tools paving the way for tomorrow’s success. She believes the key to successful content is balancing creativity, analytics and commonsense. .” — The Role of Earned Media in Inbound Strategy.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Contently - Strategy

JUNE 25, 2020

By 2016, there were nearly 4,000 offerings in Scott Brinker’s terrifying martech supergraphic , each promising that they would lead marketers to the promised land. Step 1: Analyze data through tools that offer timely insights and recommendations. Whatever kind of success would get you to sign on the dotted line.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training. Media relations.

Case Study 118

Case Study Crisis Management Crisis Study 118

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Use this tool to take any PDF and make it editable in powerpoint. Free tool: visualise multi-channel reports in Google Analytics. PR planning for 2016? We love [link].

eBook 120

eBook Google Tools Analytics 120

Cision

DECEMBER 1, 2015

Another problem with all the awesome social media automation tools we have now is that they make it too easy to not pay attention when someone’s trying to get our attention. Devoting even just a little attention on your social media strategy can make for a big payoff in 2016. Maximize your efforts by implementing social listening!

Social Media 120

Social Media Strategy Media Customer Service 120

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. Co-creativity, a PR ecosystem. “We by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 90

Social Media Marketing Media Creativity 90

Prohibition

MAY 9, 2023

Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. For businesses, a TikTok ban would mean losing a valuable marketing tool.

Privacy 62

Privacy Social Media Instagram Viral 62

The Hoffman Agency

JULY 29, 2020

Having graduated from art school in December of 2016, I was adamant that I was going to take on the design world — or so I thought! However, at the end of the day these jobs left me feeling unsatisfied; not allowing for me to be creative or feel challenged. Instead, I was met with an immediate sense of dread. You guys were awesome!).

Internal 68

Internal International Creativity Interviews 68

NewsWhip

NOVEMBER 13, 2020

The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? How do you guys monitor all these signals?

Agency 78

Agency Creativity Instagram Trends 78

Sword and the Script

DECEMBER 10, 2019

AI tools will be used by top tier marketers on a daily basis to craft and test content and messaging. The tools and channels that served us well and we’ve been mastering (e.g. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Prohibition

APRIL 26, 2022

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger – with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £12.57 billion globally this year ! Get in touch with us today to find out more.

Social Media 62

Social Media Brand Branding Media 62

Cision

DECEMBER 17, 2015

Using social tools, we can easily identify people to surprise. Social responsibility is a powerful tool in PR today. The challenge I have for you in 2016 is don ’ t wait until next holiday season to create RAK campaigns. Images: Steven Depolo , Mike Mozart ( Creative Commons ). And it doesn ’ t have to be elaborate.

Brand 120

Brand Branding Nonprofit Storytelling 120

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Podcasts have been on a steady growth streak for years.

Marketing 84

Marketing B2B Interviews Content Marketing 84

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. Tools like Digimind help to easily monitor and analyze complex sets of data in areas like social media, and as the technology advances, PRs are finding new ways to use it to communicate, from surveys to keyword-rich content.

Real Estate 120

Real Estate Technology Data Agency 120

PR 20/20

SEPTEMBER 21, 2016

As the largest content marketing event around, the opportunities to learn trade tricks, network with leading influencers and fuel creativity are endless. In addition to these three tools, B2B marketers must begin to better evaluate content ideas. Ask yourself questions, such as: Is this topic where it matters to the target audience?

Content Marketing 40

Content Marketing Marketing B2B Video 40

ImPRessions - Crenshaw Communications

JULY 9, 2018

Nobody likes turnover, and the PR industry, like many creative services, is grappling with employee churn. PR agencies reported turnover rates of 22% in 2016, according to Gould+Partners. Honest conversations, on the other hand, lead to more trust – and a fruitful client-agency collaboration. Talent turnover.

Agency 136

Agency Course Meeting Employee 136

Shift Communications

MAY 22, 2017

83% of managers in 2016 can’t find/hire any. Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive. Kyle Weeks said 83% of managers can’t find any to hire: #IBMVision @kyleaweeks : How bad is the data science shortage? Christopher S.

Publicity 166

Publicity Data Analytics Advertising 166

Solo PR Pro

AUGUST 9, 2016

Solo PR Pro’s main event activity for 2016 – the Florida Public Relations Association (FPRA) Conference, kicked off on Sunday, August 7, 2016 in Tampa, Florida. The event will run through August 10, 2016. Master Storytelling– Lisa Gerber, Founder, Big Leap Creative. See a presentation you’re interested in?

Conference 40

Conference Storytelling Instagram Crisis 40

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Here are 13 of them.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. ” SHIFT anticipates making HAROLD available to clients as early as Q4 2016 or Q1 2017. FOR IMMEDIATE RELEASE. 2014: ZIPR Mobile PR Spokesperson App.

Employee 60

Employee Data-Driven PR Communications Software 60

Contently - Strategy

SEPTEMBER 20, 2021

By 2016, there were nearly 4,000 offerings in Scott Brinker’s terrifying martech supergraphic , each promising that they would lead marketers to the promised land. Step 1: Analyze data through tools that offer timely insights and recommendations. Whatever kind of success would get you to sign on the dotted line.

Content Marketing 54

Content Marketing Data Strategy Marketing 54