Waxing UnLyrical

OCTOBER 5, 2016

The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts. and has worked with clients in over 30 countries to help them measure the impact of communication on business results; and. Sahana (@hellosahana) September 8, 2016. Always been a data nerd.

Measurement 77

Measurement Analysis Tools Agency 77

The Resolution Blog

DECEMBER 17, 2015

When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. Link count within PR coverage is another key element to measurement. There are many tools to track social mentions and shares of content. Topsy is a good free tool.

Measurement 120

Measurement Analytics SEO Google 120

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. PESO measurement! Using the @Spredfast Intelligence tool, we’ve created custom lists #measurepr. On the most useless way of measuring engagement: A5: Measuring engagement by “shares” alone. Integrate in @Amec Framework [link] #measurepr.

Measurement 40

Measurement Community Banking Advertising 40

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer. Want to see how to do this for your blog? Here’s how. Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? And social media is another 2015 trend on the list and is likely to make waves in the year 2016.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Waxing UnLyrical

FEBRUARY 19, 2016

On whether impressions are a valuable metric for PR in the social age: A2: Impressions are one tool in the arsenal, but not the most important. A2: I think they are one metric and tool, but not the only one you should look at. Twitter Facebook Google+ LinkedIn #measurePR Recap (Feb 2016): Measuring Community.

Community 40

Community Measurement Tools Facebook 40

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations.

Media Relations 40

Media Relations Measurement Media Analysis 40

Cision

JANUARY 6, 2016

Email can even be a better engagement tool at times. And that means email newsletters can be tied to CRM and other tools. They can be measured. Will you implement an email newsletter in 2016 or refresh an existing one? It feels more personal, and subscribers respond to that. They can be integrated. What do you think?

Retail 120

Retail Customer Service Software Mobile 120

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. That way you can work with your web designer and create an effective tool that will get real business results. There are 28.8

Tools 113

Tools Analytics Google Web 113

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Measurement Continues to Evolve. Tools are getting smarter and faster, but there still is no one source of truth for measurement – and we shouldn’t expect it to magically arrive.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Katie Paine's Measurement Blog

MAY 9, 2016

(Please note: This piece originally appeared as a free article in the early May 2016 edition of The Measurement Advisor newsletter.) Almost weekly I get an announcement from someone touting a new tool that purports to deliver some sort of communications “dashboard.” I […].

Measurement 40

Measurement Tools Twitter Communications 40

Waxing UnLyrical

AUGUST 3, 2016

The first question for Aly and Heather was about what they do, how they each arrived at that spot, and what got them interested in measurement. Aly Saxe (@Aly_Saxe) July 12, 2016. A1: but there was nothing to help us really measure what mattered, beyond vanity metrics. Aly Saxe (@Aly_Saxe) July 12, 2016. That’s amazing.

Report 40

Report Measurement Software Analytics 40

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. There is a long-standing joke in the PR industry that the most popular tool is Excel. Excel isn’t used to track the value that the PR industry creates but instead as a crude relationship management tool. It’s the wrong tool for the wrong job. It isn’t very funny.

Tools 135

Tools Software Enterprise Measurement 135

Stephen Waddington

OCTOBER 22, 2019

PR end-to-end tool platform attracts private equity investment but is five years away from widespread industry adoption. Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5

Tools 60

Tools Enterprise Software Technology 60

Cision

SEPTEMBER 12, 2016

Measurement. Social media monitoring and measurement not only offer insights into what people are saying on social media, but also how they’re using things like hashtags to say it. But how do you gauge the benefit or lack thereof of hashtagging?

How To 120

How To LinkedIn Instagram Twitter 120

Sword and the Script

JANUARY 7, 2020

A few months back, Agility PR Solutions announced it updated its media monitoring tool. MediaMiser was based in Canada and provided media monitoring tools. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016.

Tools 82

Tools Comparison Media System 82

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. A post shared by Tanesha Awasthi (@girlwithcurves) on Nov 23, 2016 at 4:23pm PST. Learn to Measure Success.

Strategy 244

Strategy How To Media Measurement 244

Katie Paine's Measurement Blog

MAY 19, 2016

(Please note: This piece originally appeared as a free article in the late May 2016 edition of The Measurement Advisor newsletter.) Our chart is designed to help you select data, tools, and metrics. The post Selecting the Right Data, Tools and Metrics For Your Objectives appeared first on Paine Publishing.

Tools 49

Tools Data Measurement 49

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. This makes modifications a little easier and faster since some monitoring tools require you to click back out into a separate tab to adjust the findings. 3) Connect: beyond a media contact database.

Software 113

Software Tools Publicity System 113

Katie Paine's Measurement Blog

AUGUST 8, 2016

(Please note: This piece originally appeared as a free article in the early August 2016 edition of The Measurement Advisor newsletter.) The two August issues of The Measurement Advisor provide all the tools and techniques you need to measure any event. The post Event Measurement: It’s Not Just One Big Party.

Measurement 40

Measurement How To Tools 40

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. Search and social will rule measurement. So how can we measure public opinion and progress? Re-evaluate how you measure your campaign progress.

Social Media 48

Social Media Media Twitter Survey 48

Solo PR Pro

FEBRUARY 11, 2016

Our two groups of top communication professionals shared thought leadership, tips and advice on the following topics of interest: How does #PR / #SocialMedia differentiate from other disciplines in 2016? What tools/tips do you use to ensure clients understand/value your role? Should PR/SM be accountable for sales? Chat Highlights.

Leadership 40

Leadership Measurement Groups Twitter 40

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. 7 Tips & Tools for Marketing Strategy & Performance. And if your numbers are up, what can you do to keep climbing?

Enterprise 57

Enterprise Tools Strategy Marketing 57

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Measuring Content Effectiveness. How to decide what to measure? Content marketing has never been more important. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. PR outcomes are measurable. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Journalism 185

Journalism Advertising Advertising SEO 185

Solo PR Pro

FEBRUARY 9, 2016

Inspired by the recent AdAge article underscoring PR’s vital role in the marketing mix, we will be discussing the value of PR in 2016, and its integration with other marketing channels. As a quick reference, we will be discussing the following questions: How does PR/SM differentiate from other disciplines in 2016? Here’s how.

Twitter 40

Twitter Advertising Advertising Measurement 40

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. SocialMedia Examiner (@SMExaminer) April 19, 2016. 1 sitcom.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

JUNE 17, 2016

They had a chance to catch up over cocktails at the AMEC International Summit on Measurement this week in London. Tina: This is my first AMEC conference and I’m thrilled there are almost 300 people here who want to talk about measurement. Why activate and measure without the up-front research? Michelle: A tool is just a tool.

Data 120

Data Analysis Measurement Study 120

The Proactive Report

FEBRUARY 7, 2016

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools. and, of course, KPIs.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Quality data has made better PR monitoring and measurement possible. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client.

Trends 157

Trends Privacy Data Reputation 157

Stephen Waddington

NOVEMBER 21, 2018

To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve. That’s growth of seven percent since 2016 when it reached £12.9 The PRCA claims it employs 86,000 people, up 3,000 from 2016. Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment.

Publicity 122

Publicity Marketing Healthcare Television 122

ZudePR

FEBRUARY 22, 2016

Advice: Facebook is a key marketing tool that cannot be ignored. E-mail marketing is often cited as one of the best and easiest-to-track means of measuring the success of your marketing campaign. And measure. It may be higher now. What to do about this statistical conundrum? It is also a great citation for your local SEO.

Social Media 75

Social Media SEO Media Local 75