Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. We could do marketing mix optimizations and even ROI, but PR was always on the outside of that.

Banking 199

Banking Marketing Measurement Leadership 199

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. We can definitely generate XX earned media placements. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. You should see the ROI on this immediately. Immediately?!

Agency 353

Agency Interviews Pitching Retail 353

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.

Facebook 0

Facebook Marketing Journalism Creativity 0

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye! Brands utilising virtual influencer marketing. What is the metaverse?

Brand 116

Brand Branding Fashion Marketing 116

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Communicating in a global crisis.

Reputation 133

Reputation Creativity Crisis Employee 133

Agility PR Solutions

MAY 2, 2019

It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it. The post New research uncovers marketing opportunities with ad blockers appeared first on Agility PR Solutions.

Marketing 78

Marketing Advertising Advertising Technology 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Filler content created solely for ‘likes’.

Social Media 323

Social Media B2B Media Video 323

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Karen Freberg

OCTOBER 1, 2018

Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. As a professor, I know many of my fellow colleagues are actively teaching influencer marketing. As a professor, I know many of my fellow colleagues are actively teaching influencer marketing.

Creativity 56

Creativity Marketing Social Media Analytics 56

PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Software Exercises Video 54

5W PR

JANUARY 8, 2019

Marketing is also a victim of folklore needs to be addressed. Misconceptions about common marketing practices can lead to misuse or even complete abandonment of marketing tools. Misconceptions about common marketing practices can lead to misuse or even complete abandonment of marketing tools.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. New Content! 2 – Tie dye.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Agility PR Solutions

MARCH 9, 2020

There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a hyper-connected Gen Z-er, a Silicon Valley techie, or an Instagram employee). But […].

Instagram 130

Instagram Employee Creativity Social Media 130

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. The difference between PR and Marketing. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. It’s often used to talk about “cleaning up Google results”. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Shift Communications

NOVEMBER 6, 2014

Many marketers and PR professionals keep a blog. Many a marketer has suffered the frustration of sitting down to write a blog post…. Many a marketer has suffered the frustration of sitting down to write a blog post…. The thing is, you can’t schedule creativity. moment in which a creative solution emerges.

Journalism 142

Journalism Marketing Writing Creativity 142

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics? The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Critical Mention

AUGUST 8, 2018

In The CEO’s Guide to Marketing , Lonny Kocina outlines a six-step process called Strategically Aimed Marketing, or SAM 6 ® for short. In these six steps, he speaks to both CEOs and marketers alike. Lonny: Marketing is so stressful now! Q: Your book aims at marketers of all levels, including CEOs.

Marketing 61

Marketing Creativity Groups Media Relations 61

Prohibition

MAY 6, 2021

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Here’s five of them that all marketers should know about. This is an exciting update from Twitter and could introduce new and creative content ideas for social media marketers.

Social Media 62

Social Media Trends Marketing Media 62

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

MARCH 14, 2017

Game Theory: Content Marketing as an Infinite Game. Art or Science: Creative Marketing and PR. Creative Storytelling as the Soul of B2B Marketing [UML]. This is instructive for business marketing too. This is instructive for business marketing too. Is your PR agency bring creative ideas to the table?

Marketing 68

Marketing Creativity Leadership Storytelling 68

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. LinkedIn explore AI LinkedIn has decided to incorporate AI strategies on its site to improve and streamline hiring and marketing processes for users.

LinkedIn 62

LinkedIn Social Media B2B Media 62

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Never make coverage guarantees. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

Prohibition

JUNE 17, 2021

TikTok creates new Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. This handy hub should prove super useful for both content creators who want to share their creative flare and for those who need a bit of inspo!

Social Media 62

Social Media Reddit Trends Pinterest 62

Communications Conversations

NOVEMBER 10, 2020

Do you need to be active on social media channels to be successful as a social media marketing professional? In fact, I know plenty of people that are great at social media marketing but folks I don’t see on Insta, Twitter or LinkedIn all that often. It’s definitely not a prerequisite to success. Here’s why. #1:

Social Media 172

Social Media Media LinkedIn Instagram 172

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Make your own path, and stay human.”. Leaning into our experiences.

Agency 165

Agency Creativity Brand Branding 165

Prohibition

NOVEMBER 20, 2023

This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Communications Conversations

MARCH 25, 2020

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example).

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

prTini

OCTOBER 10, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, educate and inspire your creativity. The Source of Creativity. 5 Ways to Keep Your Team’s Creativity Flowing. 10 Quotes on What Inspires Creativity, and What Most Definitely Does Not. 12 Ways to Instantly Boost Your Creativity.

Creativity 43

Creativity Case Study Education Instagram 43

ImPRessions - Crenshaw Communications

MAY 11, 2022

Digiday Programmatic Marketing Summit. As in-game marketing becomes more mainstream, it’s important for brands to know the ins and outs and how to have an optimal strategy. . On the other side of the pond, DMEXCO is Europe’s premier digital marketing and tech event. This year it will home in on – what else?

Conference 156

Conference Privacy Advertising Advertising 156

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity.

Creativity 48

Creativity Software Exercises Video 48

Sword and the Script

OCTOBER 8, 2016

It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. News by definition defies expectations. And so email is the focus for this week’s Unscripted Marketing links (UML). 1) Email Remains a Top Marketing Channel. Don’t miss these related posts: .

Marketing 114

Marketing Pitching Survey Study 114

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Some are subject-matter experts who are very knowledgeable about marketing and PR, while others may need more background on rationales for specific strategies and tactics. Go for it in brainstorms – Creative sessions can be challenging. Brainstorms are by definition collaborative, so a resolution to participate is a good one. .

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

JANUARY 7, 2017

In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor. It’s a question that might invite some eye-rolling because the sheer noise over artificial intelligence (AI) in marketing circles has reached a fever pitch. 2) What is Marketing AI?

Marketing 111

Marketing Comparison Technology Data 111

Shift Communications

MARCH 28, 2018

Nostalgia is not a new trick in our marketing toolbox. And we know that trends are cyclical, so what is it about the recent uptick in nostalgia-based marketing that has been particularly effective? By definition, nostalgia is a wistful or sentimental yearning to return to some past period or a simpler time. Millennials.

Marketing 68

Marketing Sports Blogging Writing 68