5W PR

AUGUST 16, 2019

In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience. Much discussion about getting views on YouTube is focused on YouTube SEO, social media promotion, and garnering subscribers.

YouTube 68

YouTube Social Media Engineering Media 68

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. Let’s dive in!

Social Media 48

Social Media Trends Media Facebook 48

ISEBOX

JANUARY 5, 2017

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. But Duchesnay got it right this time with their 2016 promotions. A Better Way to Use Twitter. .

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Doctor Spin

JANUARY 4, 2024

If half the returning readership comes for evergreen content and the other half for news commentary, search engines and social media algorithms , I increase the risk of disappointing half of that readership—half of the time. link] The Media Polarisation Model (Version 2). Source: Social Studies of Science 2 Sismondo, S.

eBook 52

eBook Analysis Engineering Social Media 52

Deirdre Breakenridge

OCTOBER 21, 2019

By now I’m sure you’ve seen the hit series This Is Us , the one-hour drama known for its heartfelt storylines, family-friendly themes, and of course, “The Big 3” Kate, Kevin, and Randall. The show has become a pop-culture juggernaut since its debut in 2016, winning the hearts of both Hollywood and millions of viewers.

Social Media 268

Social Media Film Construction Television 268

Doctor Spin

JANUARY 7, 2024

link] Instead, new “societal pillars” must be born out of the rubble: a new form of independent news media based on trust (not clicks or ideology) and a new form of successful organisations based on transparency (not avoidance or exploitation). link] The Media Polarisation Model (Version 2). Source: Nature 1 Higgins, K.

Interviews 59

Interviews Media eBook Journalism 59

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Mine Social Media for Public Health Trends. Relying on Traditional Media Relations Tactics. lags all other sectors but one (financial). What does that mean? VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew

Conference 80

Conference Healthcare Marketing Crisis 80

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

Publicity 150

Publicity Policies Social Media Study 150

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

JANUARY 2, 2024

Social media was blossoming. And the media landscape was evolving. In 2016, I decided to hang out a shingle and start my own business. In 2016, I decided to hang out a shingle and start my own business. That’s of course what I did. Blogs were raging.

Blogging 113

Blogging Software B2B Survey 113

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Study by The Creative Group.).

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Study by The Creative Group.).

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Study by The Creative Group.).

Corporate 100

Corporate Digital PR Social Media Study 100

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Leyla Arsan (@leyla_a) July 1, 2016. j4V1meSZ4B.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Deirdre Breakenridge

FEBRUARY 15, 2017

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. Joe Colon, Social Media Strategy, Atlantic Health System.

Twitter 281

Twitter System Community Healthcare 281

Deirdre Breakenridge

APRIL 25, 2017

Of course, learning requires you (1) make the time, (2) have a clear mind and (3) be fully present to receive information. Now you may say, “But, I’m already learning online and through social media every day.” Of course, you’re exposed to other people from diverse cultures and different nationalities.

Reddit 236

Reddit YouTube Google Course 236

Karen Freberg

NOVEMBER 26, 2017

When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. This is one of the best things about social media is to come together and share ideas, perspectives and help others out in their journey.

Community 49

Community Social Media Education Media 49

Flack's Revenge

APRIL 18, 2016

A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. There simply is no substitute for being at Social Tools Summit (well, accessing the live stream was the next best thing). Seven sessions. Two trender chats.

Tools 120

Tools Banking Social Media Technology 120

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. A crisis can occur so much faster now and the information can spread like wildfire on social media.

Reputation 140

Reputation Crisis Social Media Google 140

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? Health Business Elite , EBSCO host (accessed March 1, 2016). React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

APRIL 22, 2016

Matt Taibbi (@mtaibbi) April 22, 2016. Prince is gone, but the influence will endure & the music is of course immortal. yBEiSezVJB — Jim DeRogatis (@JimDeRogatis) April 21, 2016. KrU8OES5NA via @bruvs — Dan Petty (@danielpetty) April 22, 2016. KrU8OES5NA via @bruvs — Dan Petty (@danielpetty) April 22, 2016.

Twitter 120

Twitter Fashion Course Social Media 120

The Proactive Report

SEPTEMBER 25, 2017

Just recognize that most media now gets found and consumed either on search engines or social platforms. now get news from social media. That’s a 5% increase from the 2016 report and that figure is double what it was in 2013. SOCIAL MEDIA MEASUREMENT. REGISTER FOR THE COURSE.

Measurement 100

Measurement Analytics Social Media Google 100

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. This involves tracking keywords to monitor conversations that are taking place on social media.

Communications 171

Communications Training Education System 171

Cision

FEBRUARY 29, 2016

million mentions), Chris Rock (250k mentions), #OscarsSoWhite (160k mentions), Girl Scout cookies (20k mentions), and a slew of surprise winners were the talk of the 2016 Oscars ceremony on Sunday. The Academy’s selection aligned with the social public’s opinion for some of the top moments at the Oscars. Leonardo DiCaprio (1.5

Data 120

Data Analytics Social Media Course 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

PRSay

DECEMBER 22, 2021

After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. Her recent performance of the song on “Saturday Night Live” became a trending topic, demonstrating Swift’s ability to score earned and social media attention while still maintaining control of her message. Don’t burn bridges.

Communications 148

Communications Film Radio Reputation 148

Karen Freberg

JUNE 12, 2017

Of course, communities do not happen over night, but if you are able to create one that others take notice of, you will get requests from others to not only be a part of your community, but to possibly partner on certain initiatives to share that would be relevant for your community. Social Media Masterminds.

Community 40

Community Social Media Media Sports 40

Cision

OCTOBER 20, 2016

On social media during last year’s PRSA conference, trust happened to be one of the most popular topics of conversation. Cision found more than 3,000 comments on social in reference to trust and last year’s PRSA International Conference. Monitoring traditional and social media goes beyond listening for brand mentions.

Conference 120

Conference Internal International Community 120

ImPRessions - Crenshaw Communications

APRIL 6, 2018

It’s also launching a media literacy campaign as part of its larger strategy. Even before the Cambridge Analytica controversy, Facebook had come under fire for its role in featuring fake news that may have influenced the 2016 presidential election. Facebook & Twitter. Government regulation?

Government 149

Government YouTube Wikipedia Google 149

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. In contrast 21% point to the marketing department (up by 5%), and 23% the social media team. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Deirdre Breakenridge

NOVEMBER 21, 2018

With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. Does your organization have a social media account? Don’t resign yourself to work that isn’t fulfilling. Offer to help create new content.

Communications 171

Communications Nonprofit Training Study 171

Stephen Waddington

FEBRUARY 14, 2019

Among my new colleagues is Marcel Klebba , the Westminster University graduate that captured industry attention in 2016 thanks to his relentless approach to blogging and networking. These including blogging, social media and networking. The course will be entirely free. We hope to add guest lectures along the way.

Communications 95

Communications Community Blogging Agency 95

Sword and the Script

JULY 7, 2020

That’s an undesirable description for a company charting a course a new category. Signal AI appointed Luca Grulla as CTO; according to Grulla’s LinkedIn profile he’s served as a fractional vice president of engineering at the company since 2016. In other words, the more a brand invests in earned media, the more sales PR generates.”

Technology 122

Technology Publicity Software Print 122

PRSay

FEBRUARY 22, 2019

And according to 2016 research conducted prior to the campaign, only 50 percent of homebuyers had even heard of MSHDA. Our research-driven approach revealed where best to communicate with millennials, and social media was a popular platform for this audience. PRSA later awarded the campaign a Silver Anvil in 2018.

Case Study 94

Case Study Guidelines Study Creativity 94