Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. It’s their way of supporting journalism into the future, which is a good thing. It’s also launching a media literacy campaign as part of its larger strategy. Facebook & Twitter.

Government 149

Government YouTube Wikipedia Google 149

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. Of course, we’re not all superstars like Taylor Swift. Don’t burn bridges.

Communications 148

Communications Film Radio Reputation 148

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. This involves tracking keywords to monitor conversations that are taking place on social media.

Communications 171

Communications Training Education System 171

Doctor Spin

DECEMBER 3, 2023

Priming subtly shapes the audience’s perceptions, attitudes, and expectations even before the main message is delivered by carefully sequencing various PR actions, such as media releases, social media engagement, and public events. Source: European Journal of Social Psychology 2 Bargh, J. link] 2 Bargh, J.

eBook 52

eBook Journalism Examples Resources 52

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Does your organization have a social media account? While this statistic is an unfortunate reality for many graduates, it doesn’t need to define you.

Communications 171

Communications Nonprofit Training Study 171

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election.

Publicity 120

Publicity Storytelling Journalism Viral 120

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Of course, many of those texting, tweeting, messaging, blogging, etc., aren’t using any particular style. Newhouse School.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Cision

MARCH 29, 2016

In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. Of course email and social media have changed the ways and the hours that we are available in this way. Journal Of Business Communication , 44 (1), 59-95.

Retail 120

Retail Pitching Print Writing 120

Cision

MARCH 22, 2016

How did you get your start in journalism? I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. My favorite social media platform is…. I think so.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Ishmael's Corner

JANUARY 27, 2015

Exhibit A occurred on December 2, 2014 when the White House cracked the Techmeme Leaderboard , the algorithm-driven list of the most syndicated online “media properties” when it comes to covering the tech industry. Change : The reach of owned media can equal and even exceed that of conventional publications. It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

DECEMBER 4, 2018

10) Growing challenges of media relations. According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 3) The CMO priorities – according to CMOs.

Survey 104

Survey Marketing B2B Content Marketing 104

Karen Freberg

AUGUST 11, 2019

I talked about the work I am doing with Facebook and of course the Educators Summit we had this year at Cannes Lions with these professors, and I do think this is a trend to note here for the upcoming PhD students here as well. We had a chance to explore Toronto a bit and of course meet up with some great colleagues at TopHat.

Conference 48

Conference Education Groups Journalism 48

Communications Conversations

OCTOBER 15, 2019

Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Because the name of the game in media relations is building trust. It just is.

Media Relations 100

Media Relations Pitching Media Report 100

PR 20/20

APRIL 1, 2021

Scripps School of Journalism spring quarter of my junior year. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. social media). The Rate of Change is Accelerating. iPhone, iPad, iPod, Watch, etc.

Education 52

Education Marketing Conference Agriculture 52

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

Beyond PR

JULY 20, 2016

Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Keep learning: Guidelines change.

Media Relations 40

Media Relations Media Local Healthcare 40

PR Conversations

FEBRUARY 28, 2018

If you have views on this topic, then add a comment here or on social media. This anecdotal evidence is, of course, not enough to make general statements about professionalism in public relations and communication management. Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016).

Training 65

Training Ethics Data Analysis 65

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism).

Blogging 64

Blogging Analytics Google Writing 64

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Get Social – Nearly every journalist I know is active in social media, especially on Twitter.

Pitching 43

Pitching Journalism Tools Agency 43

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. These short statements intended for promotion through social media, would hardly qualify as aphorisms, let alone stand the test of time and become memorable quotes.

Publicity 40

Publicity Ethics Creativity Travel 40

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Did they share the post via social media? Did they leave a comment?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C.

Writing 194

Writing Communications Marketing B2B 194

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism).

Blogging 40

Blogging Analytics Google Writing 40

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Did they share the post via social media? Did they leave a comment?

Blogging 40

Blogging Strategy How To Writing 40

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2:

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

JANUARY 8, 2016

. … and a bunch more (the whole list and more interesting stats are at New Years Resolution Statistic – Statistic Brain , and which cites its source/date as the University of Scranton, Journal of Clinical Psychology/Dec. Sharing is caring… even in 2016. I don’t think that needs to be cast in a Social PR light.

Skype 40

Skype Analytics Groups Community 40

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics. 6a) June 6, 2016: DOJ Rules on PR Newswire.

Technology 12

Technology Software Company Marketing 12

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). Vineeta Sawkar, senior media relations manager, University of St.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

Cision

OCTOBER 31, 2016

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). Courses (LinkedIn Learning). Very similar to online course offerings from (for profit) Udemy, or free platforms EdX and Coursera. High praise. Conclusion.

LinkedIn 60

LinkedIn How To Mobile Course 60

Sword and the Script

APRIL 13, 2019

Comment: The survey data about engagement in digital reflects my experience over the course of my career. Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. of the budget on social. of the budget to 11.4%.

Study 116

Study Survey Infographics B2B 116

Solo PR Pro

JANUARY 19, 2016

Scripps School of Journalism at Ohio University. He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. Hello, how are you?

Strategy 40

Strategy Brand Branding Journalism 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40