Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Brand 111

Brand Branding LinkedIn Instagram 111

Deirdre Breakenridge

NOVEMBER 21, 2018

With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs.

Communications 171

Communications Nonprofit Training Study 171

Communications Conversations

JANUARY 10, 2017

If there was one “trend” that emerged in 2016 that should scare the bejesus out of PR counselors it’s this: Fake news. We’ve all read about the phenomenon by now and its impact on the 2016 election. And, a social media ecosystem designed to encourage the sharing of said message. You should be.

Employee 60

Employee LinkedIn Reputation Corporate 60

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” 0DwouHZ9pg pic.twitter.com/WmBm9yTIUl — CNN (@CNN) April 29, 2016.

Mobile 120

Mobile LinkedIn Facebook Google 120

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. . About Critical Mention.

Television 80

Television Radio Analytics YouTube 80

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. Highly Inflated Expectations for Social Media. Here are three examples: 1.

Mobile 60

Mobile Survey Marketing B2B 60

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. Kate is the senior social media strategist at the University of St. We know from previous years that the game can be one of the biggest social media moments of the year. So then I got curious.

Case Study 113

Case Study Journalism Study Instagram 113

Waxing UnLyrical

NOVEMBER 11, 2016

The 2016 presidential election is over. Come up with a more efficient way of monitoring social media. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Your One Thing.

Exercises 79

Exercises Banking Training Twitter 79

Waxing UnLyrical

DECEMBER 7, 2015

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Reclaiming Social: Content Strategy for Social Media. Uber-Targeted Social Media Strategies. #someoneslowmedown! ” Yea baby! ” 7.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Beyond PR

JULY 19, 2016

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. New Subheadline: Visit XYZ in booth 720 at ConsumerTech 2016. Headline Before: Social Media is a Piece of Cake for Small Biz Owners Using XYZ’s Marketing Platform.

Writing 40

Writing Wireless How To Travel 40

Beyond PR

AUGUST 30, 2016

However, despite the assumption that this generation gets all of their information from social media, there may be one viable news source that still surprises: campus media. Follow her at @PRNlgbt , where she co-curates PR Newswire’s Twitter channel dedicated to LGBT news and culture and connect with her on LinkedIn.

Radio 68

Radio Media Newspapers Technology 68

Communications Conversations

OCTOBER 15, 2019

Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Because the name of the game in media relations is building trust. It just is.

Media Relations 100

Media Relations Pitching Media Report 100

Waxing UnLyrical

NOVEMBER 20, 2015

Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr. As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr.

Measurement 40

Measurement Google Twitter Groups 40

Waxing UnLyrical

AUGUST 5, 2016

Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? Twitter Facebook Google+ LinkedIn An Olympic Experience Like Never Before. Lemme know!

YouTube 40

YouTube Banking Video Sports 40

PR 20/20

APRIL 1, 2021

There are more than 10 million marketers worldwide, according to a simple LinkedIn Sales Navigator job function search. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. social media). and Exceed.

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

MARCH 23, 2016

Social media has paved the way for us to meet like-minded people from all over the world. With a keen interest in social media, she blogs regularly at In My Humble Opinion. Twitter Google+ LinkedIn #SocialPowWow: A meeting ground for Communicators & Marketers. reading and traveling.

Meeting 40

Meeting Communications Marketing Community 40

Waxing UnLyrical

MAY 25, 2016

Much as I did several years ago, Elise recently realized she needed to bring a much more cohesive, strategic approach to PR – for herself and her clients – in a world increasingly ruled by social media. Elise Perkins (@ep_comms) May 20, 2016. And she’s already hard at work. pic.twitter.com/Xi8zqbszm3.

Training 45

Training Course Banking Print 45

Waxing UnLyrical

NOVEMBER 14, 2016

Today’s #Social PR Spotlight shines on Sean Sorita, who became a Social PR Virtuoso in May 2016. Why do you care about Social PR? In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet. Wouldn't you like to be in her kitchen?

Insurance 40

Insurance Insurance Course Television 40

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Top 10 Influential Social Media Campaigns of 2015. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Making Your Business a Valentine.

Community 40

Community Viral Web Creativity 40

Waxing UnLyrical

FEBRUARY 1, 2016

Fortunately, in 2016 we’re no longer so bound thanks to the marvels of technology. Why: “Thanks to social media, anyone can have a loud voice and a megaphone (a tough combination to beat) so online issues sprout up like weeds and can hit you from any direction. 5 Realities of Working From Home.

Communications 40

Communications Community Writing Crisis 40

Waxing UnLyrical

JANUARY 29, 2016

First, there was this (email) subject line: 1/24/2016 Services Cancelled (due to giant snow lizzard). Sometimes all you need to do to build community – which is what fuels Social PR – is to make people laugh. Twitter Facebook Google+ LinkedIn You Had Me At “Giant Snow Lizzard” Wasn’t that great?!

Creativity 40

Creativity Course Community Engineering 40

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Continued consolidation of media outlets. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. 22-26: I’m heading from Louisville to Indianapolis for the 2016 PRSA International Conference, aka #PRSAICON.

Conference 40

Conference Facebook Nonprofit Video 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Courtney Mains @courtneyamains. nominated by Dean Mundy). She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Cision

OCTOBER 31, 2016

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). What most people discern from this is that LinkedIn is a great platform for job seekers, and perhaps doesn’t have a lot of utility for other purposes.

LinkedIn 60

LinkedIn How To Mobile Course 60

Waxing UnLyrical

JANUARY 8, 2016

Sharing is caring… even in 2016. I know many of us feel our social media colleagues and friends are our “family”… and I don’t dispute that at all. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Stay fit and healthy.

Skype 40

Skype Analytics Groups Community 40

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. And if you look closely, you can even see grassroots and corporate organizations working together to support policies that benefit everyone.

Energy 40

Energy Healthcare Policies Agriculture 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. The media PR salary: $100,000. Social Media Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

MaccaPR

JANUARY 11, 2016

Similar to last year (and in p revious collections), our most viewed and shared blog posts featured social media trends, content marketing tips and pop culture-related PR topics: COUNTDOWN: the top 10 MaccaPR posts of 2015*. LinkedIn Pulse: The Next Content Marketing Must-Have? percent of U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

MaccaPR

DECEMBER 19, 2016

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Encourage them to share a link to the landing page on their social channels. Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. Engage them with a string of posts, not just one picture at the microphone, and engage the outlet’s social media as much as you can. Connect with Bonnie on LinkedIn and follow her on Twitter.

Communications 79

Communications Pinterest Reddit Radio 79

Communications Conversations

AUGUST 31, 2018

And, how can companies better work with the media in the years ahead? There is such a large news content hole that needs to be filled between newscasts, websites, social media, etc. Media still need content. PR professionals still need earned media to promote priorities. We still need each other.

Media 112

Media Journalism Report Video 112

Waxing UnLyrical

DECEMBER 12, 2016

We officially launched in September of 2016 at Content Marketing World. Why do you care about Social PR? As social media started to blow up, it leveled the playing field between these spin doctors and the truth. Don’t get all corporate-y. I hate spin. As our good friend Gini Dietrich says, “Spin sucks.”

Film 40

Film Software Measurement Data 40

Waxing UnLyrical

AUGUST 19, 2016

mobile notifications, and LinkedIn. Also, I found it somewhat contradictory that while respondents said they consumed social media posts thoroughly, their skim rate for those wasn’t that far off from that of interactive content… nor that of news articles. Image source: HubSpot Consumer Behavior Survey, Q1 2016.

Video 40

Video Survey Consumer YouTube 40

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Moreover, only 31% are on LinkedIn, down 22% from the same time last year. Or do they?

Social Media 380

Social Media Leadership LinkedIn Corporate 380