Should Communications Pros Use LinkedIn Stories?

Glean.info Blog

LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. That’s what LinkedIn says anyway. Text, images and videos up to 20 seconds long posted on LinkedIn Stories remain on the network for 24 hours.

Fortune 500 Firms Embrace Blogging, “Unfriend” Social Media

Glean.info Blog

Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. If a corporation had a social media profile but had an inactive account, researchers counted it as not using the network.

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Understanding social media for B2B and corporate companies

Prohibition

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. However, whilst channels such as Instagram and Facebook may be synonymous with consumer-facing brands and influencers, the power of social media marketing for B2B brands should not be underestimated. Some pretty impressive social media stats. More than 610 million professionals use LinkedIn.

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How companies are failing social media managers—and wasting crucial talent

PR Daily

A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed. Social media managers wield an immense amount of power over companies’ reputations. They shape corporate narratives online.

5 Reasons to Network Across all Social Media Sites

Critical Mention

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Social Media Delivers Brand Clarity.

4 LinkedIn changes that affect your social media strategy

PR Daily

LinkedIn has announced a few significant changes. We’ve been using LinkedIn as a communications channel to tell our clients’ stories since Company Pages launched in 2010. Now, with big changes afoot, here’s how the latest features that will be rolling out over the next few months might alter your organization’s social strategy. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.].

Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Even before the pandemic, fans used social media as a way to communicate with other fans and as an outlet to exchange competitive banter.

4 tips to elevate videos for social media marketing

PR Daily

Most social media managers know they must incorporate visual content into their plans. Although the social media world is ever-changing and requires innovation and experimentation daily, social media managers and corporate video editors can keep in mind a few best practices to drive results, foster engagement and increase followers. On top of that, social media platforms have been redesigned to cater to mobile.

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Why measuring social media ROI still stumps PR pros

PR Daily

Is the native analytics within social media platforms really telling you all you need to know? Despite the rise in available data and an overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications professionals. Or is it that we have an inflated sense of the outcomes social media can impact beyond lifting brand awareness and engaging with prospective customers?

7 Easy Ways to Dominate Social Media Marketing

Critical Mention

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . These seven vital components will help elevate your organization’s social media presence so that your business can use social channels as tools to accomplish strategic business goals. Practice Social Media Brand-Consistency.

4 often-overlooked platforms for social media marketing

PR Daily

The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. According to a recent UMass-Dartmouth study , 91 percent of Fortune 500 level companies use Twitter, 89 percent use Facebook, 63 percent use Instagram, and 98 percent use LinkedIn. However, a slew of niche social networks could help your social media marketing efforts.

State of Social Media Q4 2015: Less than 25% Active LinkedIn Members

Shift Communications

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. LinkedIn’s membership continues to grow, passing 400 million registered users: Above, we see sustained 4% quarter over quarter growth, indicating a still-healthy social network. LinkedIn Marketing Metrics Social Media Strategy

4 rules Grubhub follows to drive social media success

PR Daily

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. million followers across Grubhub’s and Seamless’ social media profiles on Facebook, Instagram and Twitter, the food-ordering services dish up tasty interactions and keep fans coming back for more.

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Facebook / Instagram.

How to Know When You’re Mentioned on Social Media and What to do About it

Critical Mention

Given social media’s continuous rise in popularity, some of its top platforms provide great opportunities to expand your company’s online interactions. From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness. We urge organizations to leverage social interactions to maximize brand growth.

How to tailor your videos for different social media platforms

PR Daily

Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. From 360 video to live streaming , social media platforms have embraced digital video in all its forms and there’s a simple reason for this: Users love video. The do’s and don’ts of social media brand video. LinkedIn.

7 social media tips from top CEOs

PR Daily

Many of today's top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram. Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. on any form of social media is on Twitter. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications ]. GM CEO Mary Barra is on Facebook, Twitter and LinkedIn.

Tackling corporate social media in 2016

PR Daily

Social media has transformed the PR industry. For PR pros, managing social media for our clients means using several different platforms and tweaking our messaging to what works best on each. Here are tips on how to best navigate social media for your brand in 2016: 1. Create (and follow) a social media strategy. At The Agency (where I work), every social media project begins with a solid strategy. Social media is nonstop.

How to create a compelling, more engaging LinkedIn profile

PR Daily

The social media giant recently recognized top pages from last year. Reviewing the recently announced “Best LinkedIn Pages of 2019 ” can help PR and marketing pros build better pages for their own companies. FREE GUIDE: 6 steps to crafting an internal social media plan ]. Viewers can sift through the company’s branded digital magazine, Hays Journal , while remaining on LinkedIn. Steps for superb LinkedIn pages. Social Media

Why and how to yield your social media account to employees

PR Daily

Social media might conjure thoughts of hip, young influencers running an Instagram account for fashion brands. GE Power recently showed how an industrial company can obtain strong results by letting employees control its social media accounts. The company temporarily replaced its name on its social media profiles with the employees’ names and faces, and four GE Power employees temporarily took over and “owned” the company’s Facebook, Instagram and LinkedIn profiles.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Corporate affairs became fashionable again. Someone had to explain the new operational processes and procedures to staff, vendors and media outlets alike. FREE DOWNLOAD: The Future of Media Relations Special Report ]. Corporate PR has been one of the few bright spots.

Why PR pros should be part of your SEO and social media teams

PR Daily

The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing that always needs tending. They’re sinking more money into paid search and social media isn’t always the answer. It’s not enough for a PR or search marketing pro to secure an earned media mention.

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What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

PR Expanded

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Questions they will cover include: Has social media provided professional opportunities and growth in your career?

How to make the most of video content on social media to help your business

Prohibition

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. On each of the platforms Facebook, Instagram, LinkedIn and Twitter a traditional video can be uploaded to a brand’s page, feed or grid. On LinkedIn, uploaded videos can range from just three seconds, to 10 minutes long.

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A quick social media glossary

PR Daily

Though many PR professionals speak fluent social media, some of our clients, executives, or audience members may not. Their experience with social media may not go beyond Facebook, so it may seem like everyone else is speaking a foreign language. Here is a quick guide to some common terms, which you can use a universal translator for social media. Digg — a social news website that enables members to submit and vote on articles. LinkedIn. —.

How social media can help you raise your profile as a speaker

PR Daily

Social media, in particular, offers a potential goldmine of support and resources that can help you knock your next presentation out of the park. Here’s how social media can help you become a better speaker: 1. Here are some easy ways to use social media before the event: Put one of your speeches on YouTube. Use social bookmarking. Use social bookmarking tools like Delicious, Digg and StumbleUpon to get people to share your expertise.

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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. State of Media ). Social Media Marketing Statistics.

Trend: CEOs posting employee-only memos on personal LinkedIn profiles (and other social media sites)

Communications Conversations

His most recent example came in late March on LinkedIn , right after many of the stay-home orders were made. Best Buy and CEO Corrie Barry shared a message they had most likely shared with employee audiences earlier on the Best Buy LinkedIn page. Target CEO, Brian Cornell announced the company’s decision to recognize Juneteenth as an official annual holiday in this social post on the Bullseye View (a message that was most certainly shared internally first or at the same time).

Executives can find—and offer—authenticity on LinkedIn

PR Daily

After I meet people, we typically connect on LinkedIn. But over recent years, I’ve noticed that I’m popping in on the LinkedIn feed to see what people are up to and what they’re reading and sharing. I realize now that I’ve pulled back almost entirely from other social networks. On LinkedIn, people are more focused, more attuned and more gracious. As I’ve invested more of my time and myself into posting on LinkedIn, I’ve seen the impact.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

As July 1 nears, the number of organizations joining the #StopHateForProfit boycott is growing, with some brands announcing they’ll stop paid marketing efforts across all social media platforms. We will pause advertising on all social media platforms while we continue discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech. “A by shifting to other media. SOCIAL BUZZ .

Place of digital and social media in public relations

Stuart Bruce

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. In November I spoke at the first ever World Conference on Public Relations in Emerging Economies on the topic of the place of digital and social media in public relations and corporate communications. The place of digital and social media in public relations from Stuart Bruce.

State of Social Q4 2014: LinkedIn is the real MVP

Shift Communications

With unemployment nearing all-time lows, how is LinkedIn faring? LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram. This strong growth has powered LinkedIn to new heights in terms of revenue per user: LinkedIn is just pennies away from crossing $2.00 As a result, employers are using LinkedIn more.

Announcing PR Daily’s 2020 Digital Marketing & Social Media Awards finalists

PR Daily

We’re excited to announce PR Daily’s 2020 Digital PR & Social Media Awards finalists. Wellness Your Way Festival, Dunn Pellier Media. Social Influencer Program, American Public University System. LinkedIn. LinkedIn Live for Talent Branding, Cisco (@WeAreCisco). Bristol-Myers Squibb Australia LinkedIn, Palin Communications. LinkedIn Member Engagement, RISE (Responsible Industry for a Sound Environment). Media Relations Campaign.

Tips for writing cleaner social media copy

PR Daily

When was the last time you read social media post that contained an error? On social media. Grammarly—a popular writing app—analyzed more than one billion words, and data suggest people are making more mistakes when crafting social media posts. Often, social media mangers are posting too quickly and not catching all of their mistakes. Follow her on Twitter @PRisUs or connect with her on LinkedIn.

How To Be a LinkedIn Superuser (In a Few Easy Steps)

Cision

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). The same earnings report shows that LinkedIn generates 65% of its revenue by job recruiting, perhaps reinforcing the belief that LinkedIn is for job seekers ( ads and promoted content constitute 26% of revenue , Premium Subscriptions represent 17%). Courses (LinkedIn Learning). from LinkedIn.

How to survive the social media explosion

PR Daily

Explosive change is the only constant in social media: Are you shell-shocked trying to keep up? Big 5 Social Media Boot Camp. Digital expert Shel Holtz will show you how to: Build corporate reputation on LinkedIn. Use Twitter to improve your media relations. Get practical social media strategies that make your job easier. Set yourself up for success on today’s hottest platforms. Register today for our. on Feb.

How to measure your social media reach

PR Daily

One of the most rewarding aspects of social media marketing is that you can measure your efforts. Defining the right social media metrics can simplify how you measure your return on investment. Many marketers neglect to measure and analyze each cost associated with their social media marketing. Social media technology. Paid media (such as Facebook ads). Knowing which social media metrics to track can be challenging.

How to Build Social Media Savviness

Barokas

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. Steps to Mastering Social Media. Make sure you’re utilizing the appropriate hashtags and keywords when posting on social media. Analyze Your Social Media Efforts.

How to Use Social Media And Stay Couth

Waxing UnLyrical

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). One of the fascinating things about watching people engage on social media is seeing them get caught in a war of words when there’s really no need for it.

The ever-evolving nature of the PR/social media corporate reporting structure

Communications Conversations

Sometimes it involves social. Whereas, if your comms team gets more involved with media work and social media marketing (especially on the paid side), you’re probably reporting to marketing or strategy. Beyond that, I also think about how corporations see some of these different functions. ” There are many factors that go into developing the right reporting structure for corporations. Let me know in the comments below, or on LinkedIn