Waxing UnLyrical

FEBRUARY 19, 2016

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (Feb 2016): Measuring Community. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Community 40

Community Measurement Tools Facebook 40

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

Waxing UnLyrical

JUNE 24, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit. Wouldn't you like to be in her kitchen?

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

MARCH 11, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. Wouldn't you like to be in her kitchen?

Measurement 40

Measurement Meeting Comparison Banking 40

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016. . ~ Jason Brown , Principal, PublicCity PR. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

JANUARY 3, 2017

” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me). And when we have some perspective, and are looking back at 2016 decades (or even mere years) from now, we may have a slightly less visceral reaction to it.

Training 70

Training Banking Twitter Education 70

Sword and the Script

FEBRUARY 15, 2020

That was followed by “low barriers to entry – new players keep emerging” (26%) and “fighting the giants: Google, Amazon, Facebook” (22%). Hey, Google! Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. KPIs and past performance.

Study 78

Study Marketing Brand Branding 78

Shift Communications

JUNE 19, 2017

The short summary of what GDPR constitutes includes: Right to be forgotten : EU citizens may request to be forgotten by any entity; for example, an EU citizen could request that Google delete any data it has about them. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. I mean seriously? I am not so sure and I have a bit of a theory.

YouTube 28

YouTube Advertising Advertising Television 28

Waxing UnLyrical

DECEMBER 23, 2015

So I’m keeping this image close to my heart as 2015 comes to a close, and as we welcome 2016 into our homes, hearths and lives. and will be back on January 4, 2016. In the meantime, I hope you have a blessed holiday season, with a new year that sees your own Rosie the Riveter spirit take over, and make 2016 your best year ever.

LinkedIn 40

LinkedIn Google Corporate Meeting 40

Cision

MAY 2, 2016

Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. Google Accelerated Mobile Pages. Summary: AMP will make your mobile site load really fast, and Google will look favorably upon you.

Mobile 120

Mobile LinkedIn Facebook Google 120

PRSay

OCTOBER 3, 2016

However, to take advantage of this, certain things have to change to allow the mobile device to be used most effectively and in the ways that companies like Apple and Google intended for them to be used. Traditional tools like corporate intranets and legacy communications systems just don’t work well in a mobile environment.

Mobile 129

Mobile Enterprise Employee Technology 129

Ishmael's Corner

JANUARY 27, 2015

Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. Google Strives to Squeeze the Technical Gamesmanship out of SEO. White House Advances Owned Media.

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

FEBRUARY 11, 2016

Consequently, the career website named Airbnb the best tech company to work for in 2016. While the company beat out Google for the number one spot on Glassdoor’s report this year, Airbnb has been quietly but consistently highlighting its perks in varying outlets over the past few years. .

How To 120

How To Media Employee Policies 120

Communications Conversations

JANUARY 10, 2017

If there was one “trend” that emerged in 2016 that should scare the bejesus out of PR counselors it’s this: Fake news. We’ve all read about the phenomenon by now and its impact on the 2016 election. Efforts by Facebook, Google, and others to stifle fake news will fail. No, according to many.

Employee 60

Employee LinkedIn Reputation Corporate 60

Communications Conversations

AUGUST 18, 2015

Why the corporate blog isn’t content marketing’s home base anymore. You could make a pretty strong argument that today’s strategies should focus more on capturing attention where your audience resides than driving traffic to your corporate blog. Instagram Zero in 2016? Yeah, I know Google Glass is on the shelf.

Trends 60

Trends Storytelling Instagram Content Marketing 60

Waxing UnLyrical

NOVEMBER 20, 2015

Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr. As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr.

Measurement 40

Measurement Google Twitter Groups 40

Waxing UnLyrical

NOVEMBER 11, 2016

The 2016 presidential election is over. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Your One Thing. Thank you to all our veterans, every day, but especially today.

Exercises 79

Exercises Banking Training Twitter 79

Beyond PR

JULY 19, 2016

Include the most important information in the first 65 characters (including spaces), which is the approximate length for Google displays/indexing. Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds.

Writing 40

Writing Wireless How To Travel 40

Waxing UnLyrical

JANUARY 4, 2016

I truly hope you all enjoyed your holiday break and are refreshed and ready to jump into 2016. So if that’s one of the leaps you plan to take in 2016, this week’s roundup will get you started. Why: “If you mess up with the things you write about on your blog, you can say goodbye to any juicy traffic from Google.

Blogging 40

Blogging Writing Google SEO 40

Waxing UnLyrical

DECEMBER 7, 2015

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Top Digital Marketing Trends to Watch in 2016 {Podcast}. Have you read any recent articles that are helping you look ahead to 2016? #someoneslowmedown!

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Waxing UnLyrical

AUGUST 5, 2016

Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? Twitter Facebook Google+ LinkedIn An Olympic Experience Like Never Before. Lemme know!

YouTube 40

YouTube Banking Video Sports 40

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? 3 Tips for Getting Your Online Video Act Together for 2016. What subjects would you like us to tackle in 2016? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 5. Please share in the comments below.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. A3) You can extract data from Google & Excel if you have to – it’s about putting it into action. Google Analytics. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Melissa Agnes

APRIL 26, 2016

Before we aim to answer this question, let’s first define what I mean by “going on the offensive” If you Google “ offense ,” the definition Google provides you with is: “the action of attacking” This is a good way to define what I mean by an offensive crisis management strategy.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Waxing UnLyrical

JANUARY 25, 2016

If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). 3 Questions to Ask while Developing your 2016 Content Strategy. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Strategy 40

Strategy Software Creativity Writing 40

Cision

JUNE 14, 2016

From the perspective of government regulation, 2016 has been an interesting year, especially as we’ve seen the presidential primaries play out. I could argue that concurrently there has been the development of many-to-one communications, if we consider “one” to be corporations or individuals in power. Or they are terrible typists.

Healthcare 0

Healthcare Creativity Consumer Government 0

Mindful Marketing

NOVEMBER 16, 2018

One multinational corporation, however, has embraced this unique group of customers in a way that should make every company listen. The company opened the first one in Kuala Lumpur, Malaysia in 2016. A few weeks ago, Starbuck’s opened its first Signing Store in the United States. In fact, the Washington, D.C. or the world.

Education 50

Education Retail Sports Groups 50

Waxing UnLyrical

MARCH 2, 2017

She talked about what her influencers taught her in 2016. Add to that, she published it at a time when a “lessons learned” post for 2016 is still extremely useful in 2017; we have 5/6 of the year still left, so lots of time to put lessons to use. Wouldn't you like to be in her kitchen?

Training 40

Training Banking Twitter Education 40

Sword and the Script

JANUARY 28, 2020

Check it out here: If you’ve ever used Google to search for news and then used a browser plugin like Hunter.io Initially, the company focused on social media management, but it made two small acquisitions in 2016, and later broadened its focus to included PR in 2017.

Software 115

Software Tools Publicity System 115

Waxing UnLyrical

MARCH 7, 2016

Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Making Your Business a Valentine. , you don’t need to be Prince Charming to show some love to your customers.

Community 40

Community Viral Web Creativity 40

Waxing UnLyrical

FEBRUARY 1, 2016

Fortunately, in 2016 we’re no longer so bound thanks to the marvels of technology. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Communicating Across Boundaries. 5 Realities of Working From Home.

Communications 40

Communications Community Writing Crisis 40

Waxing UnLyrical

MAY 25, 2016

Elise Perkins (@ep_comms) May 20, 2016. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn 3 Lady Parts and a Frisbee Walked Into a Bar… pic.twitter.com/Xi8zqbszm3.

Training 45

Training Course Banking Print 45

Waxing UnLyrical

JANUARY 29, 2016

First, there was this (email) subject line: 1/24/2016 Services Cancelled (due to giant snow lizzard). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn You Had Me At “Giant Snow Lizzard”

Creativity 40

Creativity Course Community Engineering 40

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Internal 40

Internal International Case Study Web 40