Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Marketwired

DECEMBER 15, 2015

31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. In 2016, we want to make your lives a bit less hectic (hopefully). As a matter of fact, do a Google search and you’ll get 102 million results about it. What should you look for in 2016? Between now and Dec. Ok, let’s go!

Mobile 100

Mobile Retail Video Social Media 100

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Right now Apple owns the device, Google the browser and Facebook the app. That’s the good news: most likely you won’t be in a tear down, reboot mode in 2016. Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? [By Lisa Davis].

Infographics 100

Infographics Survey Content Marketing Marketing 100

Shift Communications

OCTOBER 15, 2015

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Screen: [link].

Google 64

Google Digital PR Mobile SEO 64

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Comparable services: Yelp , Google reviews (aka Google My Business ).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Connecting Google Search Console. Last but not least, want to get search engine data inside Google Analytics?

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. Our Data-Driven Customer Journey model helps you: Understand what channels deliver results.

Google 60

Google B2C Analytics Data 60

Waxing UnLyrical

AUGUST 3, 2016

Aly Saxe (@Aly_Saxe) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. SU Social Commerce (@SocCommSU) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. measurePR. —

Report 40

Report Measurement Software Analytics 40

Mindful Marketing

FEBRUARY 17, 2016

From free tools like Google Analytics to new software platforms like SeeDepth, CRM like Bullhorn, and services like Katie’s, the chat covered the gamut of challenges and opportunities facing PR experts who need to improve measurement and better prove their value. How can PR executives get the measurement they need from vendors?

Measurement 50

Measurement Analytics Software Resources 50

The Proactive Report

NOVEMBER 10, 2016

According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source. Yes, the public regards Google and other search engines as a media source. Yahoo News and Google News are #1 and #2 on the list of the Top 10 News Sites. Google maps. MEDIA SOURCE.

Engineering 160

Engineering Google Banking Small Business 160

Axia PR

NOVEMBER 21, 2022

Younger audiences are using the social media platform for casual searches, Google reports. The popular app first came in 2016 and has since grown. We all know of it, but do we know how powerful it actually is, especially for Generation Z?

Engineering 62

Engineering Google Social Media Video 62

Waxing UnLyrical

JANUARY 22, 2016

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. Twitter Facebook Google+ LinkedIn #measurePR Recap (Jan 2016): Happy New Year. Here’s to another great year of PR measurement! Here’s some of what we talked about.

Measurement 40

Measurement Community Facebook LinkedIn 40

Deirdre Breakenridge

APRIL 25, 2017

While watching the news, during the 2016 election, our kids asked Alexa about TPP to learn it stood for the Trans-Pacific Partnership, “a trade agreement between Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, the United States and Vietnam.”. So many people say, “Just google it.”

Reddit 236

Reddit YouTube Google Course 236

ZudePR

FEBRUARY 22, 2016

1: Ranking Number One on Google Organic Search Gets You a 34% Click Through Rate. But some marketing experts predict a decline, highlighting Google’s increasingly money-grabbing attitude to organic search. Advice: do all the things you need to do to get your company showing up high on Google, organically.

Social Media 75

Social Media SEO Media Local 75

Waxing UnLyrical

NOVEMBER 21, 2016

Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2016): Measuring Engagement. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

Measurement 40

Measurement Community Banking Advertising 40

Waxing UnLyrical

OCTOBER 28, 2016

Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

Measurement 40

Measurement Comparison Banking Print 40

Waxing UnLyrical

APRIL 22, 2016

Robert Scoble (@Scobleizer) April 14, 2016. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing. And that even got Robert Scoble to chime in! JasonFalls @TbroOnline @shonali you haven’t met my best friend @pre_me. He eats a lot of Mac and Cheese. Wouldn't you like to be in her kitchen?

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

JUNE 3, 2016

A5 If you have a team with more time than money (ie, intern) an hr/day on Google News is pretty comprehensive. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations. A5: #measurePR Impressions and audience analysis for the five-minute version. Wouldn't you like to be in her kitchen?

Media Relations 40

Media Relations Measurement Media Analysis 40

Communications Conversations

MARCH 30, 2016

Because I think it means we’ll see a new–and very hot–new job title in late 2016 and beyond: The content librarian. Spread out across different internal drives and files; Dropbox and Google Drive accounts; and vendors. A new job for a new problem: Organizing, labeling, and managing content.

Employee 60

Employee Software Survey Google 60

Flack's Revenge

FEBRUARY 6, 2018

But it is a good time to take stock; as Facebook has come full circle in less than two years; from when they were accused of liberal newsfeed bias in May 2016 to their machinations to make news safe, to Facebook’s “no mas” moment a couple of weeks ago. Frankly, I’m exhausted as they took us on a wild ride.

Facebook 120

Facebook Journalism Local Google 120

Waxing UnLyrical

FEBRUARY 19, 2016

Twitter Facebook Google+ LinkedIn #measurePR Recap (Feb 2016): Measuring Community. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

Community 40

Community Measurement Tools Facebook 40

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness. Were there any stand-out metrics?

Measurement 136

Measurement B2B Google Financial 136

The Resolution Blog

JANUARY 27, 2016

Endorsement and recommendation of content are major factors in how Google decides where to send millions of people every day which can equate to millions of pounds for businesses. Thursday February 11th, 2016: 4pm GMT, 11am EST, 8am PT. To book your place, sign up here. There are limited spaces: Sign me up for the webinar.

Google 120

Google Brand Branding How To 120

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

Frederik Vincx

JULY 25, 2023

Article: How we applied the Google design sprint approach Remote user testing during a design sprint In 2016, after we reached product-market fit, I stopped with the day to day management of the company. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member.

Software 78

Software Banking Resources Government 78

Waxing UnLyrical

JUNE 24, 2016

Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

MARCH 11, 2016

Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

Measurement 40

Measurement Meeting Comparison Banking 40

The Proactive Report

JANUARY 2, 2017

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories. But as trust in the media wanes, so too does our value.

Government 214

Government Digital PR Report LinkedIn 214

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Alphabet’s Google News Initiative earmarked $300 million in the war against misinformation. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. The tech giants. So, what does that entail? Facebook & Twitter. Government regulation?

Government 149

Government YouTube Wikipedia Google 149

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking. The ABC’s of Google Analytics. You have to set up your goals in Google Analytics based on the goals you set for the website.

Tools 113

Tools Analytics Google Web 113

The Resolution Blog

DECEMBER 17, 2015

Google influence. Not only is it important to see if we have encouraged readers to click through to our client’s website, a URL link is also the open door for the Google crawlers to see that search value should be passed on to your client’s website. Social interaction. Topsy is a good free tool. Check them out.

Measurement 120

Measurement Analytics SEO Google 120

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. This negative content will be indexed in Google News and make its way to the web search.

Reputation 140

Reputation Crisis Social Media Google 140

Cision

SEPTEMBER 19, 2016

Twitter (@twitter) September 8, 2016. Google Hangouts / Skype. Google Hangouts and Skype are more or less extensions of traditional customer service. Both do have embed codes so that customers can initiate calls from a third-party site: Google+ “Hangout” button and the Skype “Contact Me” button.

Skype 120

Skype Facebook Customer Service Google 120

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

Twitter 235

Twitter Customer Service Web Facebook 235

Stephen Waddington

MAY 14, 2018

A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications. There was a clear message from Google’s IO developer conference last week: the future of computing and interaction between human and machine, is voice. Both Amazon and Google serve content from more than 50 sources.

Publicity 84

Publicity Marketing Google Radio 84