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Corporate America Looks to PR for Digital and Social

The Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Only 28% picked the marketing department. Study by The Creative Group.). Follow me on Twitter.

Corporate 100
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Corporate America Looks to PR for Digital and Social

The Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Only 28% picked the marketing department. Study by The Creative Group.). Follow me on Twitter.

Corporate 100
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Corporate America Looks to PR for Digital and Social

The Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Only 28% picked the marketing department. Study by The Creative Group.). Follow me on Twitter.

Corporate 100
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7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]

Sword and the Script

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

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How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

Deirdre Breakenridge

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90
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Public Relations Objectives

Doctor Spin

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Coach and prepare corporate spokespeople.

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Be Transparent – Honesty and openness -- meaning everything shared about the situation internally is also shared externally (being mindful of HIPPA, of course) – can calm peoples’ fears during a time of crisis.