Cision

JULY 12, 2016

I think the goal for most brands (and of course advertisers) is to have viewers tune in live, and for some brands it’s about promoting the content as appointment television. Image via John Paul Filo/CBS ©2016 Smithsonian Channel. Open communication is key. My biggest pet peeve is…heavy nasal breathing! All Rights Reserved.

Television 120

Television Crisis Crisis Management Fashion 120

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

MAY 2, 2016

Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. Of course, there’s little incentive to work efficiently when you’re paid by the hour.

Agency 95

Agency Trends Marketing Survey 95

Ishmael's Corner

JANUARY 27, 2015

In the course of delivering a freezer to a couple in Dripping Springs, Texas, the driver from a Sears Hometown Store accidently ran over and killed the family dog. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

PR 20/20

MAY 8, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video? Money can’t buy respect. So what do I expect you to do?

Publicity 40

Publicity Ethics Creativity Travel 40

PR Conversations

FEBRUARY 28, 2018

This anecdotal evidence is, of course, not enough to make general statements about professionalism in public relations and communication management. Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

Sword and the Script

JULY 2, 2019

Earlier this year, Cision acquired TrendKite, so this isn’t news, but in the course of scoping out what Cison has been up to in the last 30 days for this piece, I stumbled on an investor presentation about the deal on their customized investor relations website. 4) Details on the Cision-TrendKite Acquisition. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Jennifer Spicer is a senior at Tulane University, taking courses at its campus in Biloxi, Mississippi.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 6a) June 6, 2016: DOJ Rules on PR Newswire. based provider of briefings for corporate and government executives, for $71.8

Technology 12

Technology Software Company Marketing 12

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Instagram Users.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. Yet public relations is not scaleable in the way that digital advertising and direct marketing are. Specialist firms will grow.

Real Estate 120

Real Estate Technology Data Agency 120

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. ” Of course, Wendy’s didn’t invent the roast.

Insurance 99

Insurance Insurance Social Media Comparison 99

Sword and the Script

JULY 16, 2016

Many businesses do one of two things: It stacks the marketing budget with deep pockets in the beginning, and then takes it back, demanding cuts over the course of the year. Virtually every discipline in marketing sees the value – from PR and SEO to demand generation and digital advertising.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

AUGUST 6, 2019

Cision, of course, is looking for a cross-sell, and if you are a Cision customer and using two different products, it does make sense to take an agnostic look and see if you can get a better deal by switching. A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients.

Marketing 63

Marketing Pitching Corporate Tools 63

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. Of course, add posting to social media networks as a third part of this linked tactic set. in 2002, she excelled in marketing and management roles at two publicly held technology corporations.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Your newsroom should fulfill journalist needs first, so media contact information, high quality video and images and, of course, press releases are must haves.

How To 48

How To Media Print Real Estate 48

Cision

AUGUST 8, 2016

So what I want to do in this post is take a look at how effectively businesses can currently reach an audience on the most popular social platforms for free, through search and through advertising. Kind of like an abbreviated “state of social media” as of August 2016. billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

MaccaPR

NOVEMBER 4, 2014

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious. It’s marketing gold for Beats,” Zimmerman Advertising Z Sports & Entertainment agency’s Scott Becher told Advertising Age. Source: Beats by Dre Twitter ). Join the Beats Army.”

YouTube 118

YouTube Brand Branding Crisis 118