Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Muck Rack named Inc.

Software 162

Software Marketing Leadership B2B 162

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. For every fact there is a counterfact.

Communications 171

Communications Training Education System 171

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. Your staff?

Reputation 78

Reputation Government Film Viral 78

PRSay

SEPTEMBER 30, 2016

I cried not only for the victims, not only for their families, not only for my son who would have to re-live this someday when he reads about it in a history book, but also for my friends and colleagues who had the daunting task of communicating such heart-wrenching news to a variety of publics.

Community 60

Community Local Government Television 60

PRSay

SEPTEMBER 29, 2016

I cried not only for the victims, not only for their families, not only for my son who would have to re-live this someday when he reads about it in a history book, but also for my friends and colleagues who had the daunting task of communicating such heart-wrenching news to a variety of publics.

Community 60

Community Local Government Television 60

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . In 2016, live video seems like a no-brainer. But now we’ve got Twitter and Facebook with their own live video delivery systems. ”.

Social Media 213

Social Media Media Video Film 213

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

What’s more, media credibility has actually increased over 2016. But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. Like a lit fuse, her post burned through the tech community and exploded into public consciousness.

Airlines 180

Airlines Reputation Journalism Crisis 180

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. And, they do need to have the ability to manage social content systems. Community management. Being able to either create or follow a system for content is one main part of the job. They do need video and audio production skills.

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? On Tuesday, November 15, 2016, at 8:30 p.m. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals.

Trade Shows 150

Trade Shows Community Social Media Resources 150

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. With determination, she worked hard to earn her place in the pest management industry that her family had been involved in for over four decades.

Industry 130

Industry Travel Education Employee 130

NewsWhip

JULY 21, 2020

the highest in the history of our data (starting in January 2016). He was a pioneer in the fields of recommender systems and reputation systems. The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award. Between February 10–21, the Mainstream Quotient decreased from 10.2%

System 78

System Facebook Twitter Software 78

Ethical Voices

FEBRUARY 26, 2024

The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. I was working for Orange County government and I led the communications team through a nightmare week. Health disparity in low-income communities, that’s an ethical issue. That was a good thing that came out of that.

Ethics 91

Ethics Healthcare Government Energy 91

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

NOVEMBER 2, 2017

billion people use Facebook solely on a mobile device, making it one of the largest mobile platforms besides the mobile operating systems themselves: Bear in mind, these are core platform numbers. Some is focused on removing false news, hate speech, bullying, and other problematic content that we don’t want in our community.

Facebook 87

Facebook Social Media Mobile Media 87

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Cision

SEPTEMBER 8, 2016

First, you must set up a system to gather information, verify the information and finally get the information approved for distribution. Without setting up this two-part system, you will not be successful in handling crisis communications. There are two critical steps that must occur during a crisis.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Stern + Associates

AUGUST 10, 2022

Her first book, “ The Diversity Advantage: Fixing Gender Inequality In The Workplace ” (2016), proposes that gender imbalance is a systemic problem in workplaces that’s often put on women to resolve themselves.

Leadership 62

Leadership Storytelling Policies Groups 62

Business Wire

JANUARY 19, 2017

REACH A comprehensive global distribution system and the hard-earned trust of media and investors results in Business Wire being able to provide broad reach and visibility to its members. According to a media survey conducted by Business Wire in 2016 , 53% of the responding journalists use a newswire service daily.

Financial 164

Financial Video Consumer Data 164

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Non-voters are more likely to lack faith in the election system and feel their vote doesn’t matter. Why don’t they vote?

Insurance 71

Insurance Insurance Healthcare Technology 71

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. This is an urgent problem for millions of patients, and will only get worse unless something is done systemically to improve energy usage in the United States.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. This is an urgent problem for millions of patients, and will only get worse unless something is done systemically to improve energy usage in the United States.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Beyond PR

JUNE 7, 2018

This June, communities across the U.S. As we commemorate the great progress LGBTQ people have accomplished in recent years, it is important to continue a productive dialogue in the workplace, in our communities and at the dinner table about LGBTQ equality and inclusion all year long. The Ongoing Fight For Equality. We Are One.

Employee 40

Employee Community Resources Education 40

Shift Communications

MARCH 7, 2016

A few companies are likely to have community managers who create awareness and revenue on social networks. We mapped their data to their goals and outlined a strategy for determining what they should do in 2016. Marketers and communicators are always looking improve results, to generate more awareness and revenue.

Google 60

Google B2C Analytics Data 60

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it. 2: Video AND audio production skills. No doubt about that.

Analytics 60

Analytics Instagram Mobile Employee 60

Critical Mention

JANUARY 3, 2019

was returned in January 2017—making it a ten-year process through the US and UK criminal justice systems. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. One of the issues she addresses pertains to being where your community is, and you won’t know that until you try!

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

MAY 10, 2018

In fact, during Colon Cancer Awareness month in 2016, they live streamed a colonoscopy on Periscope accompanied by the hashtag #ScopeScope. The online community encourages patients and caregivers to share their experiences and become Mayo Clinic Champions. Go Beyond to Get Creative with Your Communications.

Creativity 73

Creativity Communications Brand Branding 73

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Be responsible for admin issues on the account and employ good filing systems. Be responsible for admin issues on the account and employ good filing systems.

Agency 48

Agency Crisis Management Fashion Social Media 48

PR in High Definition

JANUARY 17, 2017

There will also be a wave of secondary benefits, including lower emissions and pollutants, significantly lower maintenance bills (electric cars have fewer moving parts, so require less work) and safe roads from smart vehicle detection systems. However, many large, bold steps are still needed in this sector. 2017: A year of change.

Technology 48

Technology Automotive Retail Banking 48

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Most B2B marketing organizations (66%) believe their content marketing is successful – and it’s trending up according to the 2016 State of Content Marketing report by Ascend2.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Waxing UnLyrical

JANUARY 8, 2016

Sharing is caring… even in 2016. This is also a core element of any Social PR strategy ; getting a listening system in place. Get involved with a community or two – and pay attention to what people are saying to really participate. Help someone deserving out with a professional connection. Stay fit and healthy.

Skype 40

Skype Analytics Groups Community 40

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. Then they program these rules into an electronic billing system that reads invoices and automatically rejects those invoices that are out of compliance with the OCG. By the way, the WSJ reporter on that byline used to write for PRWeek).

Agency 92

Agency Trends Marketing Survey 92

ZudePR

JULY 20, 2016

That’s everything I know/own, digitally, stored in a familiar electronic filing system. 4: Get Involved in Communities I’m a runner. But the thing is, in 2016, geography shouldn’t limit you. Since flying solo, I’ve made friends from around the world, virtual and physical, by getting involved on communities/forums etc.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 190

Writing Communications Marketing B2B 190

PR Conversations

NOVEMBER 27, 2015

What this proved to me was that no matter where in the world, public relations communities and their professional associations are similarly concerned and motivated by bitter personal feuds and competitions. I had one condition: My presentation would focus on this recent and important event, with my own words and professional perspective.

Conference 40

Conference Hotels Internal International 40

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. So my Sliding Doors moment was signing up to AppSumo and reading Jesse Tevelow’s post.

Writing 83

Writing Google Blogging Exercises 83