Shift Communications

NOVEMBER 2, 2017

Surprisingly, some of that growth came from North America, traditionally a fairly stable market for the giant: Mobile Users. No social network has ever achieved that much revenue per user at scale. Some is focused on removing false news, hate speech, bullying, and other problematic content that we don’t want in our community.

Facebook 87

Facebook Social Media Mobile Media 87

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

SEPTEMBER 12, 2016

What I want to do in this post is to discuss a sensible way to think about hashtags and how you use them in your communications and marketing. These are the obvious places for hashtags: platforms where the community uses hashtags as a means to organize information. Hashtag where people contextually search.

How To 120

How To LinkedIn Instagram Twitter 120

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. to $3.97) per share. to $3.97) per share.

Ethics 261

Ethics Automotive Technology Conference 261

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Leyla Arsan (@leyla_a) July 1, 2016. More, More and Still More.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Joe Colon, Social Media Strategy, Atlantic Health System. On Wednesday, February 22nd, at 8:30 p.m. Read more.

Twitter 281

Twitter System Community Healthcare 281

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Social media was blossoming. Blogs were raging.

Blogging 114

Blogging Software B2B Survey 114

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!) Or was it a sow?

Marketing 40

Marketing Nonprofit Measurement Banking 40

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

The Resolution Blog

DECEMBER 16, 2015

My experience working with and within PR agencies often suggested that PR firms run with lower margins and profitability compared to other types of communications and marketing agencies. Simon is an independent consultant specialising in social media research and analytics, strategy development and digital transformation.

Case Study 120

Case Study Agency Creativity Study 120

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. It’s fuelled by developing markets, notably India. In developing markets everyone that wants a phone has one. The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment.

Publicity 122

Publicity Marketing Healthcare Television 122

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Personalize social media; less you, more them. Figure out cross-generational communication — quickly. This can help you keep up with the ZOOM+’s of the world.

Communications 60

Communications Insurance Insurance Privacy 60

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. This involves tracking keywords to monitor conversations that are taking place on social media.

Communications 171

Communications Training Education System 171

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. Your staff?

Reputation 78

Reputation Government Film Viral 78

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million.

Twitter 235

Twitter Customer Service Web Facebook 235

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? On Tuesday, November 15, 2016, at 8:30 p.m. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Digital, social and mobile channels have empowered customers.

Marketing 120

Marketing Financial Strategy Analytics 120

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Through it all, we’ve tried to offer some tips and tricks on how to nail social media.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Kantar Media, itself owned by WPP, acquired Precise in 2014. Meltwater is a relative upstart founded as a media monitoring and business intelligence software business.

Tools 135

Tools Software Enterprise Measurement 135

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Pinterest: A platform that enables you to curate visual content that you’ve found online and would like to share with your community. So, it’s curate versus capture.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. Highly Inflated Expectations for Social Media.

Mobile 60

Mobile Survey Marketing B2C 60

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Only 20 percent.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. I’ve recently landed at Metia, the digital marketing agency as managing director. It’s a community for anyone that’s keen to learn practical communication skills to get ahead in their job.

Communications 95

Communications Community Blogging Agency 95

PRSay

MAY 26, 2020

vice president of strategic marketing, northern region, for RWJBarnabas Health, a network of health care providers in New Jersey, said the system is beginning to reopen services in keeping with the governor’s executive order, as well as public health guidance and regulatory policies. Dennis Wilson, Jr.,

Communications 189

Communications Crisis System Healthcare 189

PRSay

JANUARY 28, 2020

At this year’s Grammy Awards, held in the wake of Kobe Bryant’s tragic death, Lizzo used her moment on stage to preach a message of “connectivity” and using music to “reach out,” while Leonardo DiCaprio used his Oscars moment in 2016 to make a statement about climate change months after 2015 was noted as the warmest year on record.

Case Study 174

Case Study Healthcare Film Brand 174

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Businesses in these markets have cut costs and sought government help in order to survive the crisis. Here the role of practitioners is supporting organisations entering new markets.

Government 132

Government Crisis Exercises Retail 132

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

MARCH 23, 2016

Social media has paved the way for us to meet like-minded people from all over the world. Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. How did these chats help me? Birth of #SocialPowWow.

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights.

Media 106

Media SEO Analytics Analysis 106

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. Take on work that builds marketable skills. Offer to help with planning and marketing.

Communications 171

Communications Nonprofit Training Study 171

Sword and the Script

APRIL 12, 2022

million in 2016. The PR community needs the competition. Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We It raised a Series A round of funding for $1.1

Software 89

Software Pitching Measurement Enterprise 89

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Dark Social and Influence. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out.

Trends 83

Trends Publicity Analytics Software 83