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What Are Your Social Media Marketing Resolutions for 2016?

Cision

Even if you hire someone part time for a few hours each week to update your accounts, it’ll do a world of good for building your brand’s community online. Decide what matters most to your brand and set numeric goals to reach in 2016. Images: Carol VanHook , FutUndBeidl , Ky ( Creative Commons ).

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. When the masses are using the same communication strategies, it’s time to stop and pause.

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How PR can innovate in 2016

The Resolution Blog

Anecdotally, one MD of a small agency recently bemoaned to me the inability to regularly ‘take a step back’, assess and evaluate how they work as an agency in order to optimize their ways of working, structure, creative planning, etc. The lack of reflexivity in PR is potentially a big barrier to innovation.

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From Crisis Point to Turning Point

Maxim Behar

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. Hence, my notion of PR agencies is something like editorial teams.

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Solo PR FPRA 2016 Conference Recap

Solo PR Pro

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. Cheers to another great conference where the Solo PR community learned, laughed, and broke bread together. Lisa Gerber, Founder, Big Leap Creative. Jennifer Lefkowitz in a session, photo via FPRA.

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2016 – A Year in Traditional Media

Shift Communications

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. And, this team has created the perfect recipe for success – tenacity, creativity, and a dash of data! Take a look….

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10 New Facebook Features for 2016

Cision

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).