Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media . Dorothy Crenshaw , CEO, Crenshaw Communications . 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

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Beyond PR

AUGUST 11, 2016

Once a digital haven for younger Millennials and Gen Z, image messaging app Snapchat has spent 2016 broadening its appeal. Already a popular activity on Instagram, takeovers can expose your audience to new content, expand your reach, and help foster community. The Wall Street Journal reported last month that 14 percent of U.S.

Storytelling 40

Storytelling Brand Branding Journalism 40

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Stay tuned in 2016! Legos' Corporate History Video. Source: Unzipped ). Branded History Museums. Source: GNP Company).

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Corporate Examples Storytelling Brand 48

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71

Brand Branding Marketing Fashion 71

Solo PR Pro

AUGUST 9, 2016

Solo PR Pro’s main event activity for 2016 – the Florida Public Relations Association (FPRA) Conference, kicked off on Sunday, August 7, 2016 in Tampa, Florida. The event will run through August 10, 2016. Social Content Trends – Arik Hanson, Principal, ACH Communications. See a presentation you’re interested in?

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Conference Storytelling Instagram Crisis 40

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”.

Marketing 52

Marketing Storytelling Technology Community 52

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. … Read more.

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Community Creativity Content Marketing Infographics 150

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

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Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

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Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” what emerged in 2015/2016 was that this world, this conference, tech, was also a major player in our world. The post Collision’s Audacious Return to Toronto appeared first on Flatiron Communications. Sharma, Pace, and Isikoff (l.

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Communications Conversations

MAY 3, 2016

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? Taylor Ennis, a senior in Public Relations at Auburn University, received the 2016 Public Relations Council of Alabama Student Award. Taylor Ennis, @taylor_ennis93.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. You can find all posts that reference Muck Rack here.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

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Reputation Public Affairs Advertising Advertising 165

Cision

DECEMBER 17, 2015

Want to learn how you can connect to your audience through storytelling? Panera Bread has an initiative called Panera Cares which is a special 501(c)(3) nonprofit community caf é that operates on a pay-what-you-can model. The challenge I have for you in 2016 is don ’ t wait until next holiday season to create RAK campaigns.

Brand 120

Brand Branding Nonprofit Storytelling 120

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Beyond PR

MARCH 15, 2016

Compelling Storyteller s : Your audience has a large and varied appetite for content. Because of this, your content team won’t survive on the back of one storyteller. This uptick in multimedia usage requires marketers to evolve their visual storytelling. Find your brand’s Janet van Dyne.

Marketing 40

Marketing Storytelling Fashion Technology 40

PR Conversations

MAY 9, 2017

I also appreciate the sense of community. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills. Aside from the talent to play an instrument, I dream of having more abilities that are creative. They set examples I hope to follow.

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Energy Measurement Internal International 53

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

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Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Podcasts are great for the delivery of credible information and analysis, and storytelling. Creative employee communications.

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Marketing Employee Content Marketing Training 169

ImPRessions - Crenshaw Communications

JULY 28, 2016

The public relations community watches U.S. But mostly those who toil at PR agencies or in corporate communications like to spot lessons that can be translated to the work we do for clients. In fact, the classic “hero’s journey” archetype is at the heart of many successful storytelling campaigns.

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Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. It impacts all corners of life in white-majority countries like the USA.

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Ethics Communications Print Television 52