Cision

FEBRUARY 23, 2016

I found creative and intelligent people trying their best to deliver commercial success for clients. Gain insights from Cision’s free State of the Media 2016 Report! I understand Threepipe was recently chosen to create several consumer-facing campaigns for the Food Standards Agency. What drew you to the PR industry?

Analytics 120

Analytics Agency Newspapers Community 120

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Researching potential spokespeople for B2B tech or consumer clients includes contacting agents and managers (pricey), employing obvious search terms – “paid media spokesperson” or “xx expert” (time-consuming) and then back-and-forth negotiating with no true industry standard for price and contractual terms.

Pitching 120

Pitching Consumer B2B Survey 120

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Stephen Waddington

JANUARY 15, 2020

Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product.

Storytelling 78

Storytelling Internal International Social Media 78

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. What drew you to the field of public relations? Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. .

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Swarmwise eBook: Building a community. PR planning for 2016? His creativity is out of this world so we’re taking notes! We love [link].

eBook 120

eBook Google Tools Analytics 120

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. This frees the agency and the client up to redirect resources to higher value creative and strategic tasks. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

APRIL 1, 2021

That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. Private Slack community.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR in High Definition

JANUARY 17, 2017

If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money. In this sector, communications professionals face a different challenge.

Technology 48

Technology Automotive Retail Banking 48

Sword and the Script

DECEMBER 26, 2023

” ~ Morgan McLintic , CEO, Firebrand Communications 6. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 194

Writing Communications Marketing B2B 194

PRSay

AUGUST 12, 2016

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. The opportunities that Twitter has as a news breaking and real-time communications platform are endless.

Storytelling 60

Storytelling Social Media Sports Strategy 60

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Stay tuned in 2016! Source: GNP Company). Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. It claims that the UK PR and communications industry is worth £13.8bn up 7% since 2016, and employs 86,000 people. Today it’s much reduced like local media itself, reflecting changing consumer habits.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16) Social media fragments into niche communities. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Keeping track of them is time-consuming. daily | ~15 minutes).

Marketing 86

Marketing B2B Interviews Content Marketing 86

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. Technology has changed the way we consume information, from smarter cell phones to the explosion of video , and particularly live streaming through platforms like Periscope and Facebook Live. PR folks now have more ways to get their clients’ messages across than ever before.

Real Estate 120

Real Estate Technology Data Agency 120

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. The 2018 JOTW Communications Survey from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

JUNE 7, 2016

For example, here’s a look at some of the communication preferences as expressed by Generation X-ers during the middle of the buying cycle : Vendor face-to-face meeting: 33%. Industry, professional online communities or forums: 20%. There’s a growing body of research suggesting doodling sparks creatively. Vendor website: 33%.

Survey 60

Survey Marketing B2B Infographics 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. It would be prohibitively difficult, as of late 2016, to code a system to write this article—and you would need a data set from which to translate numbers into words.

Content Marketing 40

Content Marketing Marketing System Technology 40

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. They are not only difficult to avoid they can consume significant time.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

MAY 22, 2015

” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Be creative with your content (including video). If the media feels misled, the chances of your story getting placed will be nil.

Leadership 40

Leadership Report Media Video 40

Prohibition

MAY 9, 2023

Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression.

Privacy 62

Privacy Social Media Instagram Viral 62

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 8) Creativity over productivity. Consumers trust others of similar ilk.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. In more recent times, media malaise has led to something called "doom scrolling" where an audience spends time on an electronic device consuming article after article (or headline after headline) of negative news.

Ethics 52

Ethics Communications Print Television 52