Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Images: Spencer E Holtaway ( Creative Commons ).

Facebook 48

Facebook Nonprofit Enterprise Google 48

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Creative skills (26%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. But 2016 turned out differently. I wouldn’t necessarily have known that, for two reasons.

Agency 120

Agency Creativity Advertising Advertising 120

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. With more than 24 million views on YouTube, obviously the creative had the right effect. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Brand 252

Brand Branding YouTube Social Media 252

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. From the perspective of government regulation, 2016 has been an interesting year, especially as we’ve seen the presidential primaries play out.

Healthcare 0

Healthcare Creativity Consumer Government 0

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Launched in January 2016, the brand had one fundamental problem — low awareness. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business.

Brand 136

Brand Branding How To Storytelling 136

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Researching potential spokespeople for B2B tech or consumer clients includes contacting agents and managers (pricey), employing obvious search terms – “paid media spokesperson” or “xx expert” (time-consuming) and then back-and-forth negotiating with no true industry standard for price and contractual terms.

Pitching 120

Pitching Consumer B2B Survey 120

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Stephen Waddington

JANUARY 15, 2020

Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

NOVEMBER 19, 2015

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. In today’s society, content is quickly consumed and discarded.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Maxim Behar

MAY 12, 2021

The creative projects, with which M3 Communications Group, Inc. The creative projects, with which M3 Communications Group, Inc. First place was presented for the the unique pop-up escape room as part of the European Commission's consumer rights campaign. M3 Communications Group, Inc. M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

Prohibition

AUGUST 15, 2022

In fact, 54% of all UK consumers find virtual entities appealing on some level. She first started posted on Instagram, back in April 2016, but as of today she has a following of over 3 million. Balmain’s Creative Director, Oliver Rousteing says inclusivity and diversity were the driving force behind the virtual model campaign.

Brand 116

Brand Branding Fashion Marketing 116

PRSay

AUGUST 27, 2019

It’s time-consuming work, but the payoff is well worth the effort.” ’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. ” • M.J. just make it happen.’

Energy 136

Energy Employee Creativity Consumer 136

Cision

FEBRUARY 23, 2016

I found creative and intelligent people trying their best to deliver commercial success for clients. Gain insights from Cision’s free State of the Media 2016 Report! I understand Threepipe was recently chosen to create several consumer-facing campaigns for the Food Standards Agency. What drew you to the PR industry?

Analytics 120

Analytics Agency Newspapers Community 120

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. million keywords worldwide. Hero, Hub, Help.

SEO 103

SEO Automotive YouTube Video 103

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Cision

MARCH 1, 2016

Read the free State of the Media 2016 Report today! Where possible, attend adjacent industry events to see if you can get some creative ideas that your competitors haven’t yet thought of. A brand needs to start with a deep understanding of the industry, competitors and consumer trends. I have a very firm ‘no disrespect’ rule.

Technology 120

Technology Industry Storytelling Strategy 120

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Give our services a try.

Survey 103

Survey Marketing B2B Content Marketing 103

PR 20/20

SEPTEMBER 21, 2016

As the largest content marketing event around, the opportunities to learn trade tricks, network with leading influencers and fuel creativity are endless. In order to earn, and keep, consumer trust, it’s imperative for businesses to adapt their thinking, break down silos, and get out of their comfort zones.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. link] 10 Coombs, W.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Shift Communications

MAY 22, 2017

Every new channel reduces the friction needed for consumers to get what they want. 83% of managers in 2016 can’t find/hire any. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Machine Reading. pic.twitter.com/plqrYTUht3. Christopher S.

Publicity 166

Publicity Data Analytics Advertising 166

Cision

MARCH 22, 2017

The panel discussion “Native’s Leading Ladies: Making Kickass Content” featured The Washington Post’s head of WP BrandStudio Annie Granatstein , Visa’s head of content Stephanie Losee and Cheddar’s VP of creative development and partnerships Melissa Rosenthal. ” #OnBrandPodcast. — PR Newswire (@PRNewswire) March 11, 2017.

Communications 209

Communications Policies Storytelling Groups 209

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. Being able to stay on top of how people consume information is critical to even making a small dent.”. According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day.

Tourism 130

Tourism Employee Web Travel 130

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant.

Real Estate 60

Real Estate Leadership Conference Construction 60

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. Get creative and don ’ t be afraid to pay. You now have a different, more exciting challenge. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. What drew you to the field of public relations? Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. And by no surprise, it’s growing.

Video 78

Video Trends Strategy Marketing 78

Beyond PR

SEPTEMBER 2, 2016

At some point summer came and went, flying by just as fast as Usain Bolt crossed the finish line during the 2016 Summer Olympics. Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit.

Banking 62

Banking Retail B2B Writing 62

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. PR planning for 2016? His creativity is out of this world so we’re taking notes! Automated insight from excel spreadsheets? We love [link].

eBook 120

eBook Google Tools Analytics 120

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52