PRSay

SEPTEMBER 1, 2020

The World Economic Forum (WEF), in 2016, identified the nine most pressing ethical issues we face as artificial intelligence (AI) transitions from science fiction to our everyday reality. This matters in public relations because, inevitably, we will find ourselves at the intersection of AI and its effects on people. The impact of AI.

Ethics 160

Ethics Publicity Transportation Twitter 160

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

PR in High Definition

MAY 22, 2024

The answer lies in crafting a reputation based on strategic exclusivity, whilst drawing attention to fashion that is often enhanced by technology. No, it’s high tech Admittedly, technology is not what springs to mind when I think of the Met Gala ( Tyla’s dress crafted out of literal sand for the 2024 event, however, definitely is).

Fashion 62

Fashion Reputation Technology Construction 62

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer.

Technology 83

Technology Facebook Measurement Policies 83

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Casey Boggs is president of Portland-based LT Public Relations. Casey Boggs is president of Portland-based LT Public Relations. Make securing patient data a priority.

Communications 60

Communications Insurance Insurance Privacy 60

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. A significant portion of everyday work in public relations is dealing with unstructured text, such as: Client emails. Uber has no cars.

Publicity 166

Publicity Data Analytics Advertising 166

Stephen Waddington

AUGUST 11, 2019

Dominic Cummings’ blog provides first hand insight into one of the smartest thinkers in modern communications. I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. It’s one of the greatest marketing and public relations campaigns of my lifetime.

Communications 96

Communications Ethics Public Affairs Government 96

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. We have insights into not only how technology is impacting the PR industry, but how to roll with the changes.

Technology 60

Technology Crisis Communications Pitching Software 60

PR in High Definition

APRIL 30, 2024

The term ‘FemTech’ was coined by Ida Tin in 2016 (Co-Founder of Clue), just eight years ago. But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. But today, we’re in the midst of a revolution – albeit a quiet one – of technology catered solely to women.

Privacy 62

Privacy Energy Technology Financial 62

The Resolution Blog

DECEMBER 16, 2015

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should. With public buildings it is easier to look around, investigate, test and observe. This can limit innovation.

Case Study 120

Case Study Agency Creativity Study 120

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 72

Publicity Ethics Training Education 72

Deirdre Breakenridge

OCTOBER 5, 2016

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. On Tuesday, October 11, 2016, at 8:30 p.m. John cares about putting humanity first, and our stories about technology second. He has a Bachelor of Applied Science (Communications) and a B.A.

Twitter 293

Twitter Community Ethics Radio 293

Shift Communications

DECEMBER 2, 2016

Garnering earned media coverage that is meaningful for our clients is our number one priority as their public relations partner. Another coverage highlight this year came on behalf of Corcentric, when we placed a byline in CIO Review Magazine by Hugo Borda, their SVP of Technology and Engineering: The Rise of.NET and Challenges to Consider.

Media 60

Media Mobile Trends Employee 60

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! Happy holidays! Alan Marcus. Senior Vice President.

Consumer 60

Consumer Media Analytics Travel 60

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. Disrupt by making your brand’s voice heard on a particular advocacy, policy or political issue.

Communications 209

Communications Policies Storytelling Groups 209

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. An “Interview” with ChatGPT: What is Public Relations? 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? How has PR Changed? Will AI replace PR people in the next 10 years?

Blogging 117

Blogging Software B2B Survey 117

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Public relations will see a temporary boost in importance as many advertising companies and data companies retool. Vice President, Marketing Technology.

Publicity 163

Publicity Marketing Privacy Advertising 163

Shift Communications

JULY 5, 2016

Public relations as it was, as it had been prior to the past decade, is dead. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. We must innovate.

Publicity 110

Publicity eBook Analysis Google 110

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Shift Communications

JANUARY 4, 2016

What does the future hold for public relations professionals? In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We marketers and communicators have killed the infographic. Vice President, Marketing Technology. What should we be keeping an eye on?

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. The operations, the technology and the cultures are rarely compatible. It’s gone from public traded – to privately held – twice in the same period.

Software 167

Software Marketing Leadership B2B 167

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Stephen Waddington

MAY 14, 2018

A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications. Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. Disclosure will also become a concern for communicators.

Publicity 84

Publicity Marketing Google Radio 84

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Facebook must be part of every communications strategy, no matter how small, because Facebook is where all the people are. Vice President, Marketing Technology. User Growth. Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. and beyond. Adweek Yeah, That’s Probably an Ad. Happy listening!

Marketing 306

Marketing Advertising Advertising Industry 306

Marketwired

FEBRUARY 12, 2016

We are pleased to announce that Marketwired has agreed to be acquired by Nasdaq, a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Subject to customary closing conditions, the deal is expected to close in the first half of 2016.

Government 189

Government Corporate Analytics Technology 189

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. Changes in technology and client expectations. Technology has also lets us better track our successes.

Technology 140

Technology Retail Storytelling Crisis 140

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. PR firms tend to be the proving ground for communications professionals that later move in-house. Government and public sector: $75,000. Here’s are two that stood out for me.

Survey 60

Survey Tourism Airlines Financial 60

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Public relations and content creation are positioned to gain their share of a fattening digital spend as well.

Trends 159

Trends Mobile Advertising Advertising 159

Shift Communications

DECEMBER 15, 2016

Knowing that The Verge is one of the most popular and top-tier tech publications, I scoured the site in search of contributors writing in the smart home tech space. We worked through technology glitches, changes in plans, changes in schedules and more in the home stretch, as this format was a first for both client and reporter.

Print 60

Print Media Travel Wireless 60

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Understanding the psychology of misinformation is critical for communicators who must combat it. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 45

Insurance Insurance Healthcare Communications 45

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

Television 80

Television Radio Analytics YouTube 80

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. HAROLD’s creation represents the first AI employee of a virtual public relations workforce. FOR IMMEDIATE RELEASE.

Employee 60

Employee Data-Driven PR Communications Software 60

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. Igniting public understanding about Fintech: The UK has been named a global Fintech hub, and rightly so.

Technology 48

Technology Automotive Retail Banking 48

Stephen Waddington

AUGUST 3, 2017

It should be part of your marketing, media or public relations planning toolkit. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The post 10 planning insights from the Ofcom Communication Report 2017 appeared first on Stephen Waddington. 2 Over the top television.

Report 100

Report Communications Analysis Television 100

Sword and the Script

JANUARY 28, 2020

Notified says some customers use this for internal communications too. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified. By all public accounts I reviewed, the Notified was a bootstrapped company. 8) History and backstory.

Software 116

Software Tools Publicity System 116