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European Communication Monitor: a 15-year retrospective

Wadds Inc.

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It is the longest-running research project in the public relations industry that explores the relationship between management and public relations practice.

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Public Relations Objectives

Doctor Spin

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167
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Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.

Ethics 110
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Kicking Off #PRStudChat in 2016 with PR Strategy

Deirdre Breakenridge

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate. You can check out more about Shonali here.

Strategy 150
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4 communication mistakes that could be costing you clients

Agility PR Solutions

In September 2016, Yahoo confirmed a 2014 data breach that affected 500 million of its customers. The post 4 communication mistakes that could be costing you clients appeared first on Agility PR Solutions. Then, three months later, the company announced another breach that exposed one billion accounts to hackers in 2013.

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Taylor Swift’s Lessons for Communicators

PRSay

After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. The album that followed, reputation , showed she was moving beyond the public feud with Kim Kardashian and Kanye West that had surrounded her the year before. The communications world is smaller than we realize.