ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Prohibition

NOVEMBER 3, 2023

The Rise of TikTok TikTok launched in 2016 and since then, saw high levels of growth during the pandemic. Why TikTok Matters in Influencer Marketing Youth Appeal: TikTok primarily caters to younger demographics, making it the perfect choice for brands aiming to target Generation Z and Millennials.

Marketing 62

Marketing Instagram Viral Video 62

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Creativity helps express company values in a distinct brand voice. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Initially, it was predominantly retail investor-based. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Perhaps the issue is the definition of “tangible.”

Infographics 153

Infographics Comparison Study Retail 153

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

MaccaPR

JUNE 27, 2018

From small businesses to Fortune 100 c orporations, brands now even appear to fight for center stage when it comes to advocating on such polarizing issues as gun control, the Administration’s travel ban, LGBTQ rights, racism, protecting the environment and diversity in the workplace. Know your brand and your customers.

Brand 70

Brand Branding Marketing Retail 70

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

JUNE 14, 2016

billion in 2016, according to the National Retail Federation. Here are some tips, garnered from past brand campaigns, for winning positive PR for dad’s big day. Marketing and public relations professionals would be wise to take heed. Use real-life people in your campaigns. Get emotional. Be clever with hashtags.

Retail 120

Retail Viral Video Pitching 120

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Over the years, influencer marketing has been on the rise. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. .

Data 70

Data Retail How To Sports 70

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Initially, it was predominantly retail investor-based. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). It’s your transparency library. . But I am a tad bias.

Infographics 174

Infographics Comparison Construction Study 174

Cision

JUNE 5, 2017

People are constantly seeking inspiration from picking out dinner at the grocery store to replacing a broken couch to finding ways to wear a brand-new shirt. They’ll often turn to brands for new ideas which will help them with these purchasing decision. In September 2016 alone, Tasty generated nearly 1.8

Pinterest 202

Pinterest Creativity Video Retail 202

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Reputation Us

AUGUST 1, 2016

August 1, 2016 – LT Public Relations , a Portland-based communications firm, welcomes Nicolas Capistrano as its summer intern. Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands.

Internal 60

Internal International Crisis Management Retail 60

Communications Conversations

NOVEMBER 10, 2016

More brands are shifting to a mobile-first, newsfeed-like approach. However, it is the year 2016, and mobile devices are increasingly the way people (and, of course, employees) are getting their information. Think of all the companies and industries this impacts–health care, manufacturing, retail. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

Mark My Words

NOVEMBER 25, 2020

More than half of sales are ­determined by brand name and 23 per cent by an influencer’s status. Fashions change and the beauty brand has taken over from celebrity scents by stars such as Britney Spears or Beyoncé. It’s a brand in itself so it’s an interesting one to drop over the holiday season.”

Instagram 60

Instagram Fashion Retail Brand 60

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. On the other hand, those working in PR have to know their audience preferences to create engaging content for brands on a daily basis. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. Take a look at the recent YouGov survey of Most Improved Brands.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. Your brand’s Netflix is out there.

Storytelling 40

Storytelling Brand Branding Wireless 40

Contently - Strategy

JULY 28, 2021

The nation’s largest retailer of used cars has also become one of the world’s most popular content destinations for car shoppers—thanks in large part to its unique combo of SEO dominance and editorial excellence. “Hero” content consists of bigger, flashier pieces that draw your audience in and build your brand. (To

SEO 103

SEO Automotive YouTube Video 103

Beyond PR

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Initially, it was predominantly retail investor-based. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Perhaps the issue is the definition of “tangible.”

Comparison 66

Comparison Study Retail Financial 66

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. This policy encourages customers to try products without fear of commitment and builds trust with the brand. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

5W PR

AUGUST 16, 2019

In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience. After all, isn’t online buying the main reason many large retailers and malls have been closing their doors?

YouTube 68

YouTube Social Media Engineering Media 68

Stephen Waddington

MAY 14, 2018

Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016. Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication. Finally, there’s the retail opportunity.

Publicity 84

Publicity Marketing Google Radio 84

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. Owning a blog , publishing regular infographics, creating videos and utilizing different forms of multimedia can increase content reach as well as improve your brand image.

Strategy 120

Strategy Infographics Content Marketing Study 120

Shift Communications

FEBRUARY 23, 2017

Reporters need to understand how to connect the dots between your brand and other broader issues and narratives that they already cover. Bylines are an incredibly effective tool for ginning up attention around your brand while corporate news is slow. They also provide great content for repurposing on social media, blogs and elsewhere.

Local 68

Local Mobile Corporate Retail 68

Beyond PR

SEPTEMBER 1, 2016

Since the first commercial-built IR website was launched in 1995, these shareholder destinations have evolved to become the essential face of the financial brand and a tangible demonstration of corporate transparency. For this 2016 iteration, we segmented and compared the results between institutional and individual investors.

Study 55

Study Communications Media Retail 55

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. And the pictures on your IG account should tie easily to that theme. Instagram Users.

Instagram 158

Instagram Publicity How To Social Media 158

Beyond PR

SEPTEMBER 2, 2016

At some point summer came and went, flying by just as fast as Usain Bolt crossed the finish line during the 2016 Summer Olympics. Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit.

Banking 62

Banking Retail B2B Writing 62

Beyond PR

DECEMBER 2, 2016

Our newly released Cision Communication Cloud ™ will easily monitor the streams, topics and $cashtags that matter to your brand and shareholder value. For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. About the study. In 2014, we published an updated study.

Study 40

Study Social Media Retail Media 40

Beyond PR

SEPTEMBER 30, 2016

They want to understand how you represent your “financial brand.”. For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now. In 2014, we published an updated study.

Study 40

Study Trade Shows Retail Financial 40

PR in High Definition

APRIL 28, 2016

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. Authentic in-store experiences.

Social Media 54

Social Media Tools Marketing Enterprise 54

PR in High Definition

JANUARY 17, 2017

I remember asking an IT director at a retail firm, somewhat earlier in my career, looking for an insight into his business, possible campaign content and the like. We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful.

Technology 48

Technology Automotive Retail Banking 48

Prohibition

MAY 4, 2017

Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m.

Sports 54

Sports Social Media Instagram Media 54

Beyond PR

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Initially, it was predominantly retail investor-based. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). It’s your transparency library. But I am a tad bias.

Comparison 45

Comparison Construction Study Retail 45

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Initially, the company focused on social media management, but it made two small acquisitions in 2016, and later broadened its focus to included PR in 2017.

Software 115

Software Tools Publicity System 115

HMA Public Relations

DECEMBER 29, 2017

We make some bold eCommerce predictions about: What retail companies will go bankrupt in 2018. How Amazon may make getting your FBA inventory into retail shelves incredibly easy. And joining me to talk about this is Mr. Bill DAlessandro from Elements Brands. Big Retailers Will Go Bankrupt. Subscribe: iTunes | Stitcher.

Retail 49

Retail Facebook Real Estate Google 49