Prohibition

NOVEMBER 3, 2023

The Rise of TikTok TikTok launched in 2016 and since then, saw high levels of growth during the pandemic. TikTok has arguably become as crucial as Instagram in the world of influencer marketing. Here we’ll explore the rise of TikTok and how it now compares to Instagram. Get in touch today to find out how we could help you.

Marketing 62

Marketing Instagram Viral Video 62

Stephen Waddington

MAY 10, 2022

BHS was placed into administration in 2016 with a pension deficit of £571 million, and 11,000 jobs lost as result. The liquidation of Thomas Cook in 2019 led to the closure of more than 550 retail stores and 9,000 redundancies. It is a much needed but very limited response to recent corporate failures.

Corporate 106

Corporate Government Retail Report 106

Waxing UnLyrical

MARCH 11, 2016

at a retail store that the number of people who walked by window matters. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. @shonali A2: impressions are overrated — like sperm there’s a lot of them, but few actually accomplish the goal #measurepr. shonali A2, p.2 Sales matter.

Measurement 40

Measurement Meeting Comparison Banking 40

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. A great idea aligns a company’s mission with its market.

Creativity 174

Creativity Small Business Storytelling Travel 174

Stephen Waddington

JUNE 2, 2018

Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report. 1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. Here’s what I spotted. #1 No surprises.

Report 92

Report Trends Retail Marketing 92

Cision

MAY 26, 2017

Initially, it was predominantly retail investor-based. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved.

Infographics 120

Infographics Comparison Retail Study 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Marketing 204

Marketing Advertising Advertising Industry 204

ImPRessions - Crenshaw Communications

JUNE 14, 2016

billion in 2016, according to the National Retail Federation. Last year’s hashtag, #jokesfromdad, launched by home goods retailer hhgregg, had us in stitches watching the video of children retelling irresistible “dad jokes.” Marketing and public relations professionals would be wise to take heed.

Retail 120

Retail Viral Video Pitching 120

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. Edelboim has served as Cision’s President of the Americas since December 2016.

Data 70

Data Retail How To Sports 70

Cision

MARCH 29, 2016

In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. 2015) recommends imagining your PR as having distinct wholesale and retail operations. At the retail level are your touch points, your outreach. Brutal Honesty.

Retail 120

Retail Pitching Print Writing 120

MaccaPR

JULY 24, 2019

Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female. So you’re donating $1 for each product sold to support a non-profit? But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

PR in High Definition

FEBRUARY 27, 2023

billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Over the years, influencer marketing has been on the rise. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. REI’s “opt outside” campaign, in which it closed its stores on black Friday and urged people to go outside, was a compelling social activism campaign that in turn helped REI separate itself from other outdoor retailers.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. These include supermarkets, online retail, telecom and IT providers.

Government 132

Government Crisis Exercises Retail 132

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. With determination, she worked hard to earn her place in the pest management industry that her family had been involved in for over four decades.

Industry 130

Industry Travel Education Employee 130

PRSay

JUNE 11, 2018

For retail clients, technology lets us track a path from the message to the cash register. He was the 2016 PRSSA Teahan Outstanding Professional Adviser for his work with Belmont University. Technology has also lets us better track our successes. That same speed has affected us in other ways as well.

Technology 122

Technology Retail Storytelling Crisis 122

Reputation Us

AUGUST 1, 2016

August 1, 2016 – LT Public Relations , a Portland-based communications firm, welcomes Nicolas Capistrano as its summer intern. Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands.

Internal 60

Internal International Crisis Management Retail 60

The Stalwart Blog

DECEMBER 29, 2016

So it’s with humility and some trepidation that I offer up some of the highlights where I messed up in 2016: Location Still Matters In Retail. My firm got hired by a large regional, well-known, third-party retailer to develop a marketing program that would help turn around some of their significantly underperforming stores.

Retail 101

Retail Nonprofit System Analytics 101

Communications Conversations

NOVEMBER 10, 2016

However, it is the year 2016, and mobile devices are increasingly the way people (and, of course, employees) are getting their information. Think of all the companies and industries this impacts–health care, manufacturing, retail. Many companies are still operating on 1998 internet principles. Doing work. Managing people.

Mobile 122

Mobile Employee Communications Retail 122

Deirdre Breakenridge

NOVEMBER 21, 2018

With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C.

Communications 171

Communications Nonprofit Training Study 171

Cision

JUNE 5, 2017

The first essentially lets users “shop a look” by clicking a blue dot, which gives them retailer information and can take them to the product page. In September 2016 alone, Tasty generated nearly 1.8 Pinterest achieves this with two new features on its platform: visual discovery and lens. billion video views.

Pinterest 202

Pinterest Creativity Video Retail 202

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Retail: $75,000. At the time of this writing, the 2016 data presented in the graphics included with the 2017 PRWeek story conflict with the numbers originally reported a year ago.

Survey 72

Survey Corporate Comparison Financial 72

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. One such recent incident involved Walmart and a fake press release claiming the retail chain would accept cryptocurrency from Litecoin as a payment method. Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

5W PR

AUGUST 16, 2019

In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience. After all, isn’t online buying the main reason many large retailers and malls have been closing their doors?

YouTube 68

YouTube Social Media Engineering Media 68

Beyond PR

JUNE 9, 2017

Initially, it was predominantly retail investor-based. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved.

Comparison 66

Comparison Study Retail Financial 66

Mark My Words

NOVEMBER 25, 2020

Neil Saunders, of GlobalData’s retail division, said: “People look to celebrities as role models and try to emulate their style through their make-up. In February 2016, she relaunched the company as Kylie Cosmetics, with products made in China and California. Kylie’s Christmas collection will do well because her collections always do.

Instagram 60

Instagram Fashion Retail Brand 60

Prakkypedia

DECEMBER 27, 2015

I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers. We’re looking forward to 2016 when we launch This New Product Which We have Exclusive Rights To. Over the 2016 summer I plan to post a little more regularly. Thank you for a great 2015!

Advertising 60

Advertising Advertising Television Retail 60

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. The Trader Joe’s Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

OCTOBER 28, 2016

Hopefully, institutional investors are not texting-trading while driving, but the results from the 2016 Shareholder Confidence 365 Study indicate they look up from their Bloomberg Portal once in a while. For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors.

Mobile 40

Mobile Study Construction Retail 40

Contently - Strategy

JULY 28, 2021

The nation’s largest retailer of used cars has also become one of the world’s most popular content destinations for car shoppers—thanks in large part to its unique combo of SEO dominance and editorial excellence. Which brings us to CarMax. million keywords worldwide. Hero, Hub, Help.

SEO 103

SEO Automotive YouTube Video 103

Beyond PR

MAY 26, 2017

Initially, it was predominantly retail investor-based. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved.

Comparison 49

Comparison Retail Study Tools 49

Beyond PR

SEPTEMBER 1, 2016

For this 2016 iteration, we segmented and compared the results between institutional and individual investors. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts and portfolio managers and from over 15,000 long-term holding retail investors.

Study 55

Study Communications Media Retail 55

Stephen Waddington

MAY 14, 2018

Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016. Finally, there’s the retail opportunity. Amazon has since launched a range of voice products incorporating the Alexa platform including the Echo Dot, the Echo Spot and the Echo Screen.

Publicity 84

Publicity Marketing Google Radio 84

Beyond PR

DECEMBER 2, 2016

For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors. In 2014, we published an updated study.

Study 40

Study Social Media Retail Media 40

Beyond PR

OCTOBER 13, 2016

For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors. In 2014, we published an updated study.

Study 40

Study Retail Print Survey 40

Beyond PR

SEPTEMBER 2, 2016

At some point summer came and went, flying by just as fast as Usain Bolt crossed the finish line during the 2016 Summer Olympics. Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit.

Banking 62

Banking Retail B2B Writing 62