article thumbnail

Brand Efficiency in Retail  

Ronn Torossian

Brands that aim at efficiency in retail should provide convenience in all areas of the business. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead. To increase efficiency in retail, brands have to […].

Retail 195
article thumbnail

Crafting a Positive Image with PR in the Beauty Retail Industry

Ronn Torossian

The beauty retail industry is competitive and dynamic. Public relations plays a crucial role in shaping the image and reputation of beauty brands and retailers. Successful beauty PR […] The post Crafting a Positive Image with PR in the Beauty Retail Industry appeared first on.

Retail 221
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CX disconnects continue to plague brands: More than 80 percent of consumers had poor experiences with online retailers last year

Agility PR Solutions

Or are most brands and businesses simply unable to put together a seamless process on their purchase pages and customer service interactions? Are they just too picky?

Retail 92
article thumbnail

How Pop-Up Shops Can Generate Brand Awareness

Ronn Torossian

Pop-up shops have become a popular strategy for brand promotion. These temporary retail spaces create a unique and immersive experience for consumers, generating brand awareness. A pop-up shop is a retail space that appears for a short time, typically a few days to a few months. What is a pop-up shop?

Brand 195
article thumbnail

Brands and retailers are re-embracing the immersive experience

Agility PR Solutions

When interest in the metaverse faded as AI marched to the top of priority lists in the new year, some thought that brand and retail marketers were abandoning previous plans to incorporate immersion as a next-gen tech tool, but not surprisingly it was just a slight detour to allow time for embracing AI more fully […] The post Brands and retailers (..)

Retail 108
article thumbnail

Brands & retailers are counting on big holiday revenue, but many can’t afford inventory

Agility PR Solutions

Brands and marketers are trying to be extra nice leading up to the 2023 holiday shopping season because they really need Santa to deliver this year. But economic vulnerability means consumers will be looking for price markdowns, special deals and promotional offers.

Retail 108
article thumbnail

Bias and ethics in retail AI: Nearly 9 in 10 consumers want retailers to make their AI more diverse, equitable, inclusive, & responsible

Agility PR Solutions

As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and purchasing becomes fully immersed.

Retail 108