The Proactive Report

JANUARY 2, 2017

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. But you have to go further than that – there have been some fake news stories on traditional media sites – as Robin’s definition says “purportedly trustworthy media sites.”

Government 214

Government Digital PR Report LinkedIn 214

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. And there’s actually not a lot of definitive research on the benefits of social engagement by CEOs. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Creativity helps express company values in a distinct brand voice. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

PR 20/20

MARCH 17, 2016

But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. That said, it’s hard enough to keep website visitors around long enough to understand your brand, let alone make a purchase. Isn’t it time your brand or company is included in those stats? And, that’s okay!

Video 40

Video Marketing Mobile YouTube 40

Communications Conversations

NOVEMBER 9, 2018

The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. Charts and research like this confirm it: Less is definitely more when it comes to social media content in 2018. Two years ago I wrote this post.

Facebook 74

Facebook Brand Branding Social Media 74

Waxing UnLyrical

APRIL 22, 2016

On common mistakes seen in influencer marketing: A3: From my own experience, brands try to control your content, your messaging, your everything. Robert Scoble (@Scobleizer) April 14, 2016. Amir added: A3 Another prob is not understanding what other associations the influencer has that might not match with your brand #measurepr.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Perhaps the issue is the definition of “tangible.” In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). The verbatim comments may offer up a clue. . Product lines, product descriptions.

Infographics 153

Infographics Comparison Study Retail 153

The Stalwart Blog

MARCH 29, 2017

Protectionists of the dominant American Football business entity would disagree and cite the 2016 Forbes report that claims the average team value in the league reached an all-time high of $2.34 Teams will start to experience a greater percentage of “fair weather fans” and losing teams will feel a definite strain on their bottom line.

Brand 60

Brand Branding Television Measurement 60

Communications Conversations

NOVEMBER 28, 2016

So, it should come as no surprise that a handful of early adopter brands have already started experimenting with Spectacles– including Minnesota’s own space150 and the Minnesota Wild. For the Wild, that was definitely the case. General Electric (@generalelectric) November 14, 2016. GE’s first stab?

Brand 60

Brand Branding Sports Trends 60

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. What does this mean for your brand comms? Social media and search will become the most important tools for understanding what your target audience thinks of your brand at any given moment.

Social Media 48

Social Media Media Twitter Survey 48

Cision

JANUARY 19, 2016

At his “6 Steps to Developing a Content-First Marketing Strategy” Cision webinar, Joe will explore the ways in which brands must provide value with their content to meet their followers’ and subscribers’ needs. Q: If a brand has a small following, how do they get people outside of their network to view their content?

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Doctor Spin

FEBRUARY 26, 2024

Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” This proactive approach is crucial in today’s information-saturated environment, where capturing and retaining audience attention is increasingly challenging. Source: Current opinion in psychology 1 Wänke, M.

eBook 52

eBook Journalism Course Examples 52

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. I definitely have more thoughts on the skills the social media pro of 2022 should have. It takes time to build a brand, a voice, etc. Let’s face: People are pretty critical of brands on social media – especially in 2022.

Social Media 174

Social Media Media Analytics Data 174

Beyond PR

AUGUST 31, 2016

While content strategy has always been important, more brands are waking up to how important it is. From video uploads to Facebook Live, social video offers content marketers an excellent opportunity to boost their brand’s organic reach and social engagement. Facebook experiences an average of 8 billion video views each day.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . New Approach in 2016. This is a guest post by Courtney Lukitsch.

How To 120

How To Agency Creativity Pitching 120

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact. Another example is the YouTube brand safety crisis.

Pitching 136

Pitching Media Privacy YouTube 136

Presspage

OCTOBER 6, 2017

The primary focus of their Marketing and Public Relations efforts is branding and awareness of the holiday destination. When I saw the logos of their other clients on their website, we definitely knew PressPage was a good fit for us.” After the demo, I was convinced. ” From that point on, the whole process went quite fast.

Tourism 122

Tourism SEO Storytelling Social Media 122

Prohibition

MARCH 9, 2020

For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy. Live streaming isn’t something that we’re strangers too when it comes to social media thanks to the roll out across Instagram and Facebook in 2016. Should I use LinkedIn Live?

LinkedIn 62

LinkedIn Video Social Media Film 62

Contently - Strategy

OCTOBER 18, 2021

For the next two minutes, he launched into an absurdly dense definition as the packed lecture hall listened attentively. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016. They were there to learn about behavioral economics from the renowned psychology professor.

Marketing 111

Marketing Storytelling Travel Corporate 111

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Catching consumers’ attention is easier said than done — especially in the digital age, where consumers are constantly dodging branded messages.

Consumer 49

Consumer Brand Branding Reputation 49

Communications Conversations

JULY 6, 2018

One recent survey showed that in 2016, 29% of respondents were interested in long-form (20+ minutes) video content. So far, many brands are merely repurposing video content from other content channels (Facebook, YouTube, Instagram Stories, etc.). We also know that the appetite for long-form video content is growing.

Social Media 87

Social Media Instagram Media Video 87

Communications Conversations

JUNE 11, 2019

That’s up $13 billion from 2016. ” And, apparently, brands (and entire industries) don’t seem to care. No, great customer service and experience is definitely the outlier in 2019. Stats say that poor customer service is costing companies upwards of $75 billion a year. The result? And that’s a sad thing.

Banking 92

Banking Customer Service Construction Local 92

Bianchi Biz Blog

APRIL 26, 2021

Electric cars continue to develop: Tesla is the absolute forerunner in this respect and is not leaving the traditional car brands in a good position. Department of Justice, established an independent sustainability advisory board in 2016 and committed to a comprehensive climate protection program. So what should companies do now?

Automotive 97

Automotive Study Report Transportation 97

NewsWhip

SEPTEMBER 5, 2019

Pumpkin spice season was barely a blip on the radar a few years ago, generating a collective 2 million engagements to content in all of 2016. Brands and publishers alike can count on a boost in engagements when they cash in on this in-between holiday treat. In 2019, it hit 2 million engagements in the span of four days this August.

Web 116

Web Data Trends Brand 116

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? Brand Awareness? 2 – Identify Your Brand Voice. Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. comScore 2016 U.S.

Social Media 112

Social Media Media Mobile Pinterest 112

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. That is when one site links to your site – and doesn’t mention your brand by name. At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July.

Media 106

Media SEO Analytics Analysis 106

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Over the years, influencer marketing has been on the rise. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Beyond PR

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Perhaps the issue is the definition of “tangible.” In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). The verbatim comments may offer up a clue. . Product lines, product descriptions.

Comparison 66

Comparison Study Retail Financial 66

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. 2) Is your brand investing in the right content? By definition, best practice is what everyone else is doing where a significant part of marketing is standing out. Brands like Warner Bros. 3) Native advertising risking non-compliance.

Tools 69

Tools Marketing Advertising Advertising 69

Cision

JULY 11, 2016

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ). Why Twitter couldn’t do this with Periscope.

Sports 120

Sports Twitter Mobile Facebook 120

Communications Conversations

JULY 18, 2017

By the end of 2016, that number was at 130 million. So, why hasn’t Musically been working with more brands on activations? Brands like Coke and most of Hollywood (notably, a Guardians of the Galaxy integration that sounded pretty cool) have tested the Musical.ly It had just 80 million DAUs in Sept. Like I said, Musical.ly

Instagram 60

Instagram Comparison Video Marketing 60

Bianchi Biz Blog

OCTOBER 3, 2022

Before the 2020 event, Automotive News called CES “… the venue of choice for brands to prove to consumers, and each other, that they are embracing the future of mobility.”. 839,000+ mentions of CES2020 across social media platforms. At CES 2020, more than a dozen automakers from around the world showed their innovative products.

Automotive 130

Automotive Mobile Technology Hotels 130