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What Is a Media Kit? Definition, Examples + How To Guide

Prowly

Do you want to be in control of how the media talks about your brand? Definition, Examples + How To Guide appeared first on Prowly Blog. You don’t need to learn magic or the art of mind reading. Today, we’re going to […] The post What Is a Media Kit?

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What Is Earned Media? Definition, Benefits, Campaign Examples

Prowly

Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It’s the kind of publicity you don’t pay for directly, but it’s invaluable in building credibility and boosting your brand’s visibility.

Examples 118
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What is Cultural Marketing? Definition & Strategy

5W PR

Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. When people see themselves in a brand’s marketing, they’re more likely to engage with that brand. Competitive advantage Brands that invest in cultural marketing gain a competitive advantage.

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15 Brand Story Examples to Get Inspired By (w/ Tips & Templates)

Prowly

All he could remember was the bloody red dress of that “something” which definitely wasn’t his date and certainly was not a person. Next is your […] The post 15 Brand Story Examples to Get Inspired By (w/ Tips & Templates) appeared first on Prowly Blog. In fact he wasn’t even sure he was still alive.

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SaaS PR: A definitive guide to public relations for SaaS startups

Agility PR Solutions

When brand names become verbs, companies witness the impact good PR can bring. The post SaaS PR: A definitive guide to public relations for SaaS startups appeared first on Agility PR Solutions. The ultimate accolade for any marketing strategy is genericization. We assume Bill Gates must shudder at hearing the words “just google it.”

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Content marketing vs. brand journalism: How they compare and how they differ

Agility PR Solutions

The terms content marketing and brand journalism are often used interchangeably, which makes it confusing for a lot of people in the marketing industry. In this article, we will shed light on the disparities between content marketing and brand journalism, emphasizing the significance of grasping these differences.

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How Earned Media Drives Consumer Behavior: Brand Engagement

Onclusive

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. Read on to learn more!

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