Prohibition

JULY 13, 2021

We’re back again with another monthly digest of the latest social media updates and trends – which as always, never fails to surprise! Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media.

Social Media 62

Social Media Trends Pinterest Radio 62

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? From 2016 to 2020, revenue from influencer marketing leapt from $1.7 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

Marketwired

DECEMBER 15, 2015

31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. Whether it is the next best monitoring platform, the social channel you MUST focus more on, or why you need to ditch the press release, the advice is enough to drive you to the eggnog bowl. What should you look for in 2016?

Mobile 100

Mobile Retail Video Social Media 100

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 4: 80% of B2B Social Media Leads Come From LinkedIn.

Social Media 75

Social Media SEO Media Local 75

Communications Conversations

JANUARY 2, 2020

I still remember my first blog post. That post represented the start of my social media journey. I started with a blog because at the time I was in a job that just wasn’t challenging me. The blog was a spot for me to rant. That was my social media “ground zero” moment. It was Dec.

Social Media 78

Social Media Media LinkedIn Instagram 78

Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. How to Evolve with the 2016 #PRTrends Click To Tweet.

Trends 105

Trends How To SEO Google 105

Cision

NOVEMBER 23, 2015

Although businesses may intuit email as an afterthought, it easily outperforms each of the platforms mentioned about in open rate (to its social equivalent) and click-though. What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016.

Communications 120

Communications Mobile Facebook Study 120

Shift Communications

DECEMBER 28, 2016

Want to see how to do this for your blog? Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer. Here’s how. Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Communications Conversations

APRIL 26, 2022

I even had an interview with UST in (probably) 2016 or so. Then, just a few months later, he informed me he was retiring and that UST was looking for someone to fill the social media class he was teaching. I mean, I’m teaching a class in a niche (social media marketing) that literally changes EVERY DAY.

Social Media 68

Social Media Media Case Study Travel 68

Deirdre Breakenridge

OCTOBER 5, 2016

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. On Tuesday, October 11, 2016, at 8:30 p.m. Together, we’ll be diving into Twitter and whether social media is altering or impacting the messages we receive.

Twitter 293

Twitter Community Ethics Radio 293

Stephen Waddington

MARCH 20, 2019

A report from Vuelio suggests that blogging is becoming a source of income for a quarter of bloggers. Blogging is professionalising and has become a paid activity for up to a fifth of bloggers. Bloggers typically start out blogging as a hobby and overtime shift to paid activity. Blogs are a highly trusted form of media.

Blogging 76

Blogging Fashion Survey Instagram 76

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

SEPTEMBER 12, 2016

A recent example of this was a blog post discussing how helpful hashtags are on LinkedIn ( LinkedIn recently added a hashtag functionality to its search feature ). Social media monitoring and measurement not only offer insights into what people are saying on social media, but also how they’re using things like hashtags to say it.

How To 120

How To LinkedIn Instagram Twitter 120

The Stalwart Blog

OCTOBER 8, 2015

As we look towards 2016, here are five things every PR professional can do to prepare for a successful year ahead. While it’s not uncommon for reporters and editors to change periodically, there are other aspects of media outlets that alter as well. As we start to near the end of 2015, it’s time to reflect on the past year.

Small Business 60

Small Business Twitter Analytics Examples 60

Prakkypedia

DECEMBER 31, 2015

Last year more and more of my friends decided to change their approach to social media. Your digital 2016 might mean many things: Switching notifications off. Checking social media only in the evening/morning. Committing to writing a new blog. Starting a new hashtag. Culling Facebook friends.

Facebook 60

Facebook Social Media Writing Technology 60

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Owned Media Owned media is content you’re in full control of.

Media 100

Media Pinterest LinkedIn Case Study 100

ISEBOX

JANUARY 5, 2017

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. But Duchesnay got it right this time with their 2016 promotions. A Better Way to Use Twitter. .

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Ronn Torossian

AUGUST 16, 2017

A podcast is all in the listening, you don’t have to worry about watching a screen or scrolling through a social media feed. In early 2016, Edison Research published findings that of people 12 … READ MORE ». It’s just about listening, so it offers something unique in your marketing mix.

Communications 150

Communications Marketing Travel Social Media 150

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Doctor Spin

JANUARY 7, 2024

link] Instead, new “societal pillars” must be born out of the rubble: a new form of independent news media based on trust (not clicks or ideology) and a new form of successful organisations based on transparency (not avoidance or exploitation). Please support my PR blog by sharing it with other communication professionals.

Interviews 59

Interviews Media eBook Journalism 59

The Resolution Blog

DECEMBER 16, 2015

Simon is an independent consultant specialising in social media research and analytics, strategy development and digital transformation. In turn, this give the confidence needed to ask clients for bigger budgets, in turn enabling reflection and innovation to be embedded in day-to-day practice. Simon Collister.

Case Study 120

Case Study Agency Creativity Study 120

Deirdre Breakenridge

OCTOBER 21, 2019

A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. The show has become a pop-culture juggernaut since its debut in 2016, winning the hearts of both Hollywood and millions of viewers. Record a few snippets of the show on your phone and post it to your social media or website.

Social Media 268

Social Media Film Construction Television 268

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Mine Social Media for Public Health Trends. lags all other sectors but one (financial). What does that mean? 53 percent of Millennials would rather lose their sense of smell than their technology.

Conference 80

Conference Healthcare Marketing Crisis 80

NewsWhip

NOVEMBER 21, 2023

Formed in 2016, they are now one of the world’s most renowned K-pop girl groups, featuring members Jisoo, Jennie, Rosé, and Lisa. With this in mind, we decided to take a closer look at each member’s brand collaborations that garnered high engagement on social media this fall. Here are some of Blackpink’s biggest deals.

Brand 78

Brand Branding Fashion Instagram 78

Deirdre Breakenridge

FEBRUARY 15, 2017

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. Joe Colon, Social Media Strategy, Atlantic Health System.

Twitter 281

Twitter System Community Healthcare 281

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Katie Paine's Measurement Blog

JUNE 20, 2016

(Please note: This piece originally appeared as a free article in the late June 2016 edition of The Measurement Advisor newsletter.) Social media and its myriad metrics introduced a whole new landscape of accountability to communications professionals.

Social Media 53

Social Media Media Measurement Communications 53

Maxim Behar

APRIL 17, 2024

In January 2016, Lord Bell led a Bell Pottinger delegation to South Africa to pitch for business from the wealthy and powerful Guptas, the Indian-born family said to be connected to South African President Jacob Zuma. Lord Bell went live on the BBC to allege that he had nothing to do with the negotiated contract.

Crisis 64

Crisis Ethics Financial Conference 64

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Leyla Arsan (@leyla_a) July 1, 2016. j4V1meSZ4B.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

PR 20/20

MARCH 17, 2016

But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. Enhance your social strategy. Chances are your brand is on at least one social media channel, seeing as 9 out of 10 companies use social media. Get started with your 2016 video goals.

Video 40

Video Marketing Mobile YouTube 40

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Robert Scoble (@Scobleizer) April 14, 2016. A2: People want to know those who truly use the products. Or was it a sow?

Marketing 40

Marketing Nonprofit Measurement Banking 40

Doctor Spin

JANUARY 4, 2024

If half the returning readership comes for evergreen content and the other half for news commentary, search engines and social media algorithms , I increase the risk of disappointing half of that readership—half of the time. link] The Media Polarisation Model (Version 2). Source: Social Studies of Science 2 Sismondo, S.

eBook 52

eBook Analysis Engineering Social Media 52

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? Health Business Elite , EBSCO host (accessed March 1, 2016). React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

Meeting 98

Meeting Automotive Mobile Media 98

Cision

APRIL 21, 2016

Social media. In the face of advancing technology and shifting news preferences, reporters have turned to social media to reach their audiences where they want to consume news most. Here are three ways social media is an effective tool for journalists: Want more insights on journalists’ use of social media?

Pitching 120

Pitching Social Media Trends Report 120