Waxing UnLyrical

MARCH 11, 2016

and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

Measurement 40

Measurement Meeting Comparison Banking 40

The Proactive Report

JULY 23, 2017

The wheels do tend to grind slowly in large corporations. DemandGen Report – 2016 Content Preferences Survey ). If you want to get ahead of the pack, learn how to use AI , machine learning and predictive analytics to drive your content strategy. Altimeter ). IMPROVE YOUR CONTENT STRATEGY. 888 243 3470. Follow me on Twitter.

Strategy 149

Strategy SEO B2C Engineering 149

Sword and the Script

DECEMBER 21, 2021

To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 215

Marketing Content Marketing Social Media Employee 215

NewsWhip

OCTOBER 13, 2022

And NewsWhip Analytics help brands create benchmark reports to stay vigilant against crises. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. Overwhelmingly, they chose to get out.

Brand 148

Brand Branding Sports Crisis 148

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Newsrooms move to predictive analytics. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future.

Banking 60

Banking Marketing Wireless Advertising 60

Shift Communications

AUGUST 7, 2017

growth from quarter to quarter for Twitter’s monthly active users: Twitter, during its earnings call, said that their analytics are subject to high seasonality. When the day inevitably comes that data is restricted (by legislative fiat as much as by corporate policy), that will be all marketers have to rely on.

Twitter 92

Twitter Social Media Media Conference 92

Mindful Marketing

MAY 17, 2017

Now, corporate communications teams and PR agencies have choices of everything from CRM systems and contact management to distribution services, social media monitoring, to PR-specific analytics and more. The post Demand Grows For Media Intelligence and PR Information and Software appeared first on SeeDepth PR Analytics Platform.

Software 50

Software Media Analytics Report 50

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). But publishing our content, for most communications professionals, is still a fragmented process. So frustrating!

Media 79

Media Analytics Technology Corporate 79

Shift Communications

JUNE 19, 2017

The Canadian company’s marketing department as well as all of its analytics vendors are now subject to GDPR and must take steps to protect that citizen’s data, even if they never do business with the EU citizen. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. John Simpson (@JohnSimpsonNews) May 26, 2016. I like my ‘shiny new website’!

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Cision

MARCH 20, 2017

With the increased sophistication of marketing technology and the decrease in paid advertising efficacy, we’re seeing corporate marketing departments shift their focus and investment toward earned media. This is why we’ve invested so heavily in the Cision Communications Cloud.

Technology 227

Technology Data Big Data Measurement 227

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Median salaries across corporate, agency and non-profit positions break down as follows: Corporate: $132,000 Agency $88,000 Non-profit: $78,300.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

MAY 12, 2016

I look forward to building out a next generation research practice that combines the best of traditional survey research with cutting edge techniques in data science and social media analytics. . 2016 is shaping up to be an important election year. Those who find that sweet spot are doing the best work.

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

PR 20/20

MAY 8, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. (See See the full speaker list.).

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. Google Analytics. Platform analytics (e.g. Also, don’t forget my classic combo: A3: My 3 fave #measurepr tools: Google Analytics, Excel & YOUR BRAIN #measurepr. Simply Measured.

Measurement 40

Measurement Analytics Google YouTube 40

Sword and the Script

FEBRUARY 15, 2020

Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. Some of the standouts included the following: 69% said partnerships and business development; 67% said corporate strategy; and. KPIs and past performance. Hey, Google! layers of management.

Study 78

Study Marketing Brand Branding 78

Waxing UnLyrical

MARCH 23, 2016

From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . How did these chats help me? Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Waxing UnLyrical

NOVEMBER 20, 2015

Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr. As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr.

Measurement 40

Measurement Google Twitter Groups 40

Sword and the Script

OCTOBER 4, 2016

For example, as the SVP of a combined sales and marketing organization in a semiconductor business, he “helped lead a corporate turnaround” and reversed “declining market share, raising over $400 million in two successful equity offerings.”. Yet his career is more impressive for the results he’s earned rather than the titles he’d held.

Technology 103

Technology System Data Leadership 103

Sword and the Script

JANUARY 28, 2020

Measure is the dashboard and analytics. The “lalallala” text is merely a little demonstration by the presenter of the ability to customize the message: If you chose to send a pitch or release, Notified provides basic analytics: You can publish content to a website, subdomain or to an API.

Software 117

Software Tools Publicity System 117

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. The firm says it surveyed 1,055 bloggers and published the report late in 2016. Corporate blogging is a long game and you will make mistakes in the process. Answer: 3 hours and 16 minutes. How often should I publish blog posts?

B2B 60

B2B Blogging Data Survey 60

Mindful Marketing

MARCH 7, 2016

” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S., Research and market insight underpin our intelligent approach to clients’ programs, while measurement and analytics track our progress against carefully agreed campaign KPIs and outcomes. UK and Europe.

Communications 50

Communications Marketing Travel Pitching 50

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members). Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Believe me.

Banking 113

Banking Sports Financial Corporate 113

Mindful Marketing

JANUARY 31, 2017

Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As That partnership has ended.”. Q4 last raised $38 million in venture funding in a Series C round that closed in late September, according to CrunchBase.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

JANUARY 8, 2016

Go through (at least some of) your analytics, and see which efforts really worked well last year. Sharing is caring… even in 2016. Since I know this is a bugbear for many, many Social PR pros, I’ll throw this out: get more familiar, and comfortable with, analytics. Stay fit and healthy. Based in the Washington, D.C.,

Skype 40

Skype Analytics Groups Community 40

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

AUGUST 13, 2019

Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics. Cision acquires Viralheat , a social media management platform with monitoring, publishing, and analytical capabilities. 6a) June 6, 2016: DOJ Rules on PR Newswire. 9) June 19, 2017: Capital Acquisition Corporation III.

Technology 12

Technology Software Company Marketing 12

Doctor Spin

JANUARY 19, 2024

corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” A meta-analytic review. A meta-analytic review. It’s a persistent—and unfortunate!—corporate Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. link] 3 Information asymmetry.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: Outperform the Competition ). The most in-demand marketing skills.

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. PR folks now have more ways to get their clients’ messages across than ever before.

Real Estate 120

Real Estate Technology Data Agency 120

Cision

FEBRUARY 1, 2016

Some ways firms can work with influencers is creating panel discussions, doing analytic research on case studies direct from the influencers themselves, and by working closely with what they are learning from their daily involvement with their audience. In 2016, if your brand has a story tell, it should be a Snapchat Story.

Brand 120

Brand Branding Case Study Advertising 120

Sword and the Script

NOVEMBER 19, 2016

It is however, rare it works that way and the number of corporate communications types that wind up in the top marketing job are rare. I culled back through all the article I’ve read and tweeted so far in 2016 to take another look. Even so, it got me to thinking, what does it really mean to be a chief marketing officer? Evangelist?

Marketing 60

Marketing B2B Creativity Analytics 60

Sword and the Script

AUGUST 6, 2019

The system gives PR pros basic analytics such as how many reporters opened the message, clicked through on your pitch, and saved the message. I’ve used it three times and you can see a screenshot of the analytics below. Insightpool is basically a social media influencer database and Union Metrics provides social analytics.

Marketing 64

Marketing Pitching Corporate Tools 64