Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. Google Analytics. Platform analytics (e.g. Also, don’t forget my classic combo: A3: My 3 fave #measurepr tools: Google Analytics, Excel & YOUR BRAIN #measurepr. Simply Measured.

Measurement 40

Measurement Analytics Google YouTube 40

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. The firm says it surveyed 1,055 bloggers and published the report late in 2016. There are also intangibles such as the seemingly unexplained behavior of a digital community. Answer: 3 hours and 16 minutes. Answer: Weekly.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Mindful Marketing

JANUARY 31, 2017

Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Believe me.

Banking 113

Banking Sports Financial Corporate 113

Waxing UnLyrical

JANUARY 8, 2016

Go through (at least some of) your analytics, and see which efforts really worked well last year. Sharing is caring… even in 2016. Since I know this is a bugbear for many, many Social PR pros, I’ll throw this out: get more familiar, and comfortable with, analytics. Stay fit and healthy. Fall in love.

Skype 40

Skype Analytics Groups Community 40

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. PR folks now have more ways to get their clients’ messages across than ever before.

Real Estate 120

Real Estate Technology Data Agency 120

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. I’ve used it three times and you can see a screenshot of the analytics below.

Marketing 63

Marketing Pitching Corporate Tools 63

Mindful Marketing

JANUARY 1, 2022

ByteDance released TikTok, or Douyin as it’s known in China, in September of 2016. ” "While we have not currently found evidence of content on our platform that might have encouraged such an incident off-platform, we will continue to monitor closely as part of our continuous commitment to keep our community safe.

Privacy 72

Privacy Social Media Trends Video 72

Sword and the Script

JUNE 7, 2016

The top skills CMOs say they need on their team are: a) digital marketing (62%); b) data analytics and insights (49%); and. The skills deemed least important were corporate communications (7%), direct mail (6%) and corporate marketing (1%) according to the data. Industry, professional online communities or forums: 20%.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

JANUARY 1, 2019

As I tend to do at year’s end, I’ll look at the analytics to see which ones were most successful. This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300.

Content Marketing 60

Content Marketing Survey B2B Google 60

Waxing UnLyrical

DECEMBER 12, 2016

A true analytics geek, Brandon and I also share a love of theater, Twitter chats (he’s been a guest on #measurePR several times), and words. We officially launched in September of 2016 at Content Marketing World. Don’t take yourself too seriously and remember you’re always communicating with real people.

Film 40

Film Software Measurement Data 40

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. It is not just individuals looking to profit from dishonest communication practices. Kathleen Stansberry, Ph.D., Photo credit: eko sp ].

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. 4) New emphasis on trust.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. style vs substance. There are two ways to approach media richness.

Ethics 52

Ethics Communications Print Television 52

Cision

DECEMBER 23, 2015

Sanders’ communication efforts show PR professionals that brands need to retain their audience’s attention by sharing the intersection of what matters to your brand and to your following early and often. Build communities everywhere. Build communities and promote the social conversation. Read the case study!

Reddit 120

Reddit Brand Branding How To 120