The Stalwart Blog

JANUARY 8, 2016

If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . Be on the lookout for these 5 social media trends in 2016: . 2015 was a big year for video, 2016 will be even bigger. Coming To You Live. Buy-Buy-Buy. But You Can Never Leave….

Social Media 60

Social Media Trends Apparel Media 60

ISEBOX

JUNE 29, 2016

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. The prominence of risk information should be in line with benefit details. . • So it stands to reason that online marketing is subject to scrutiny.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. While we need measures to safeguard our information, it’s equally important to consider the ethics of the data we curate and use.

Ethics 247

Ethics Data Privacy Policies 247

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Measurement 40

Measurement Community Banking Advertising 40

Waxing UnLyrical

OCTOBER 28, 2016

It was a fast-paced and fun event that was full of useful information. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. #justsayno #measurepr. Even number of followers. November #measurePR Announcement.

Measurement 40

Measurement Comparison Banking Print 40

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. From connected devices that gather user data, to hospital networks, her statistics point to the explosive growth of personal and public health information. Facebook and Google dominate digital advertising.

Trends 159

Trends Mobile Advertising Advertising 159

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. More useful information. You’ll gain more insightful information about why consumers do what they do by following their behavior. Cision (@Cision) May 24, 2016.

Data 120

Data Conference Measurement Pitching 120

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR stands to impact advertising companies most of all. Public relations campaigns make take on more awareness building as advertising rebuilds.

Publicity 163

Publicity Marketing Privacy Advertising 163

Cision

JANUARY 19, 2016

Without it, we better have a large surplus of advertising budget lying around. Do you provide consistently useful information to your audience over time? Content marketing is publishing, except that instead of monetizing the content with paid content or advertising, we sell more products and services. A: Back to the basics.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Deirdre Breakenridge

JULY 9, 2018

When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. A Guest Post by Sedale McCall, Digital Analyst, GPG. Here’s a bonus tip.

Social Media 150

Social Media Media Case Study Analytics 150

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR outlasts advertising. In that sense, PR is the final marketing frontier.

Advertising 150

Advertising Advertising Data LinkedIn 150

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. But I thought what would be more interesting–and helpful–is to get that information from the people who are most important in this equation: the social media professionals themselves. Canva/design. Strong copywriting skills.

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

MARCH 20, 2017

With the increased sophistication of marketing technology and the decrease in paid advertising efficacy, we’re seeing corporate marketing departments shift their focus and investment toward earned media. This is why we’ve invested so heavily in the Cision Communications Cloud.

Technology 227

Technology Data Big Data Measurement 227

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence.

Marketing 118

Marketing Data B2C Big Data 118

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Further, all information is distributed in full text, ensuring full disclosure of all the information an issuer wishes to convey.

Financial 164

Financial Video Consumer Data 164

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Are you planning or working on any additional research studies in 2016 / 2017? She received her PhD in advertising from the University of Texas at Austin. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

ISEBOX

OCTOBER 19, 2016

And that’s just the Top 3, as of October 1, 2016. These people represent your potential audience and they are turning to social media for healthcare-related information. billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Burrelles Fresh Ideas

AUGUST 2, 2023

Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74

Radio Television Media Local 74

5W PR

SEPTEMBER 7, 2017

Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. A 2016 study found that less than 25% of Americans see brands as honest , but they base their opinion of a brand more on personal experience than on corporate behavior.

Trends 108

Trends Airlines Social Media Crisis 108

Shift Communications

FEBRUARY 9, 2018

increase in Q3 growth from Q3 of 2016. While it still has a long way to go, their information quality efforts have a side effect of removing accounts from the system, causing flat-line growth as fake and malicious accounts vanish. When we look at comparable quarters from years past, we see a 0.9% Let’s turn our eyes towards revenue.

Twitter 74

Twitter Conference Advertising Advertising 74

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election. Attribute everything.

Publicity 120

Publicity Storytelling Journalism Viral 120

Reputation Us

NOVEMBER 4, 2016

The deadline for nominations is Wednesday, November 30, 2016 at 6:00 PM PST. We challenge other Oregon and Washington-based firms specializing in branding, advertising, marketing and social media to join the 2017 Nonprofit Challenge! Visit our Nonprofit Challenge page for more information. appeared first on LTPR.

Nonprofit 60

Nonprofit Media Training Training Local 60

Communications Conversations

JANUARY 15, 2018

But, we’ve been down this road before (in 2016, for example, Facebook shared similar news ). And, the culture is much different than 2016. But, on the flip side, Facebook makes a lot of revenue each quarter from brand advertising on Facebook. No one knows for sure. Facebook is certainly saying they will.

Facebook 131

Facebook Video Brand Branding 131

Solo PR Pro

JUNE 6, 2017

This year’s report has 355 slides of information including a new section on healthcare. According to Meeker’s report twenty percent of mobile queries in 2016 were made by voice. Google + Facebook accounted for 85% (and rising) of internet advertising growth. Below are a few takeaways for communication professionals.

Trends 49

Trends Mobile Video B2C 49

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The stats support this: paid advertising now accounts for 83% of marketers’ social media spending and, according to a recent study , 84% of marketers have now fully integrated social media with their traditional marketing activities. As election 2016 showed, social media has arrived as a primary news source. What’s next?

B2B 120

B2B Customer Service Software Technology 120

Mindful Marketing

JULY 5, 2021

The sponsoring organization and its advertising agent should be aware of the target market they’re trying to reach in terms of its demographics, psychographics, and any other identifying criteria. Beyond an appreciation of the discipline as a whole (e.g., College athletes are some of the most gifted individuals in the world.

Sports 110

Sports Banking Financial Advertising 110

Sword and the Script

MARCH 6, 2018

If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. Let’s revise the 2016 numbers. 1) Median PR salaries remain flat.

Survey 113

Survey Agency Report Corporate 113

Deirdre Breakenridge

SEPTEMBER 6, 2016

All of the books I have used over the years in my class have been very informative, but after every review, I would ask myself the same question: How would I integrate these insights into an assignment for my students? This class is unlike others in PR, Marketing, and even Advertising classes.

Social Media 150

Social Media Exercises Media Resources 150

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. 1) B2B to Invest 12.3% of Revenue in Marketing.

Marketing 60

Marketing Survey B2B Study 60