2016 Advertising Content Marketing Information 
Cision
DECEMBER 29, 2015
People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Social Media.
Cision
APRIL 5, 2016
As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Instead, we must now actively push our content out to our intended audience.
ImPRessions - Crenshaw Communications
JANUARY 24, 2018
Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.
Cision
JANUARY 19, 2016
ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. Marketing with compelling content gives us an opportunity to be found, build an audience and turn that audience into loyal subscribers who know, like and trust us.
Sword and the Script
JULY 9, 2016
Leyla Arsan (@leyla_a) July 1, 2016. This is typical of modern information consumption. There are adaptations of this in a number of business models – the five free articles per month on Harvard Business Review, or the limitation PayPal places on users until they verify certain types of information. j4V1meSZ4B.
Sword and the Script
JANUARY 5, 2016
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future. The word millennials will finally die a death in 2016.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy. B2B content will become more customized. Savvy content marketers have always written with specific audiences in mind.
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