PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. While we need measures to safeguard our information, it’s equally important to consider the ethics of the data we curate and use.

Ethics 247

Ethics Data Privacy Policies 247

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. Test & Measure. Whenever trying out a new data method, it’s important to test, measure and reflect. More useful information. Cision (@Cision) May 24, 2016.

Data 120

Data Conference Measurement Pitching 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. PR outlasts advertising. In that sense, PR is the final marketing frontier.

Advertising 150

Advertising Advertising Data LinkedIn 150

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

Technology 227

Technology Data Big Data Measurement 227

Burrelles Fresh Ideas

AUGUST 2, 2023

Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Solo PR Pro

JUNE 6, 2017

This year’s report has 355 slides of information including a new section on healthcare. According to Meeker’s report twenty percent of mobile queries in 2016 were made by voice. Google + Facebook accounted for 85% (and rising) of internet advertising growth. Below are a few takeaways for communication professionals.

Trends 49

Trends Mobile Video B2C 49

Communications Conversations

JANUARY 15, 2018

But, we’ve been down this road before (in 2016, for example, Facebook shared similar news ). And, the culture is much different than 2016. But, on the flip side, Facebook makes a lot of revenue each quarter from brand advertising on Facebook. No one knows for sure. Facebook is certainly saying they will.

Facebook 131

Facebook Video Brand Branding 131

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. 1) B2B to Invest 12.3% of Revenue in Marketing.

Marketing 60

Marketing Survey B2B Study 60

Cision

OCTOBER 27, 2016

Today’s audiences are looking for (and can easily find) information that appeals directly to their needs. In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. How are you measuring your programs?

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

JULY 12, 2016

Most networks are following L+3 data vs live day, so it helps to realistically measure what audiences are watching and when they’re watching it. I think the goal for most brands (and of course advertisers) is to have viewers tune in live, and for some brands it’s about promoting the content as appointment television.

Television 120

Television Crisis Crisis Management Fashion 120

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. In-house staff are more confident that they can measure the ROI of Digital PR (e.g. banner advertising, SEO etc) (73%) than traditional PR activities (65%).

Training 119

Training Digital PR Media Training Education 119

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? How to Develop Meaningful PR Measurement. 3 Tips for Getting Your Online Video Act Together for 2016. What subjects would you like us to tackle in 2016? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 4) The composition of marketing spending is changing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JULY 9, 2016

Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Leyla Arsan (@leyla_a) July 1, 2016. This is typical of modern information consumption. Many publishers have now started to focus on “attention metrics” alongside more traditional measurements like pageviews.”. Engagement.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Cision

MAY 2, 2016

To make this easier, Facebook also has some strategic partnerships with different vendors (most notably WordPress and Drupal) to make publishing and measuring Instant Articles easier. Native advertise through a third-party. Twitter Advertising (@TwitterAds) November 8, 2013. Begin publishing Instant Articles. Twitter Cards.

Mobile 120

Mobile LinkedIn Facebook Google 120

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members). Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

Sword and the Script

JULY 2, 2019

b) Is Your Press Release Pitch Guilty of Information Overload? In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.’”. In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.’”. via BurrellesLuce. More clutter isn’t free.

Trends 60

Trends Media Report Technology 60

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. .

Conference 120

Conference Internal International Data 120

wiredPRworks

APRIL 3, 2017

It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. Pinterest Offers Propel Ed Program for Advertisers. The program, Pinterest Propel, helps to teach, train and build campaigns alongside advertisers.

Social Media 49

Social Media Pinterest Media Instagram 49

David PR Group

JANUARY 4, 2016

Hone in on and identify clean, measurable goals. Did most of them come from advertising? Advertising on industry websites or e-mail newsletters and retargeting ads. A blog that promotes your messaging in an interesting and informative way. In the PR business, this is often the Holy Grail: measurement. Direct mail.

Strategy 40

Strategy Communications Real Estate Insurance 40

Sword and the Script

SEPTEMBER 3, 2019

The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. However, Sean Czarnecki published an informative write up on the report. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8

Analytics 68

Analytics Report Technology Pitching 68

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat. Guest Post by Karen Freberg.

Customer Service 40

Customer Service Employee Internal International 40

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!)

Pitching 43

Pitching Journalism Tools Agency 43

PR 20/20

OCTOBER 12, 2017

A few people even became emotional upon hearing this information. The truth was, once the majority of the class found out this one piece of information, they could no longer view it as a piece of art. The Red Bulletin is not measured by the number of Red Bull cans it sells, or how it persuades Red Bull customers to buy and drink more.

Marketing 53

Marketing Enterprise Print Film 53

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Native Advertising. While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell.

Trends 120

Trends Mobile Media Print 120

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Podcast advertising revenue will exceed $1 billion in 2020. 10) A pullback on PPC.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Conversations

NOVEMBER 27, 2015

Naturally, I was not informed in advance of any of these constraints, meaning my irritation grew to such a level that at the departure a few days later while my host gave the usual formal (non-gender) effusive kiss on the cheek, I raised my middle finger and explained to him what it meant…. See the full and final text of my presentation here.

Conference 40

Conference Hotels Internal International 40

Solo PR Pro

FEBRUARY 9, 2016

Inspired by the recent AdAge article underscoring PR’s vital role in the marketing mix, we will be discussing the value of PR in 2016, and its integration with other marketing channels. As a quick reference, we will be discussing the following questions: How does PR/SM differentiate from other disciplines in 2016? Here’s how.

Twitter 40

Twitter Advertising Advertising Measurement 40

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Deirdre Breakenridge

MARCH 23, 2016

Measurement. In our information-rich, digitally-driven environment, we need to continually evaluate and decide what matters most. Compare that with digital advertising, in which.02% Communicators can be verbose, and we sometimes layer in too much irrelevant information. Video (amateur or professional). Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

AUGUST 13, 2019

6a) June 6, 2016: DOJ Rules on PR Newswire. Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. Cision sells the Raleigh-based iContact to J2 Global (NASDAQ: JCOM ), an internet information and services company based in Los Angeles, for $49 million.

Technology 12

Technology Software Company Marketing 12

Presspage

AUGUST 15, 2017

the importance of measurability. Big data refers to the large amounts of structured and unstructured information that is available for organizations to mine for insights. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. the importance of online reputation management.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

JULY 16, 2016

There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Measuring Marketing Returns. Measuring ROI is always a challenge because the buyer’s journey is rarely linear. The most important trend is the increase in information density.

Content Marketing 60

Content Marketing B2B Marketing Trends 60