Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. But, we also saw a number of key moves that I think will impact 2017. As I thought about 2016, I landed on 8 moves that I believe will change the PR/social landscape in the year ahead: Nathan Eide, director, test & learn, FRWD. Another impressive woman.

Marketing 60

Marketing Agency Leadership Social Media 60

PRSay

OCTOBER 12, 2021

In 2017, Vanguard partnered with my alma mater The George Washington University and its Cisneros Hispanic Leadership Institute to fund a special paid internship program that gives Latinx students opportunities like what I wish I had. Providing more opportunities. Since living in the D.C. Photo credit: seventyfour ].

Nonprofit 195

Nonprofit Financial Community Leadership 195

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). In 2017 PRWeek reported the 2017 median as $91k. Why stop there?

Survey 113

Survey Agency Report Corporate 113

PRSay

DECEMBER 22, 2021

After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. In her August 2017 comeback song “Look What You Made Me Do,” Taylor joked that the “old Taylor” was dead. Remember that you can always rebuild your reputation.

Communications 147

Communications Film Radio Reputation 147

PRSay

DECEMBER 7, 2017

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel. Chapter 8 Being Proactive: How to Build an Ethical Culture. Dr. Marlene S.

Ethics 102

Ethics Journalism Conference Study 102

Doctor Spin

DECEMBER 26, 2023

Each of them could easily assume the mantle of leadership themselves—and do a great job. Leadership is about the team’s net output and being of service, nothing more. In 2023, I’ve been in a position where I’m leading a small group of competent individuals. 2 Silfwer, J. 2023, November 29).

Leadership 52

Leadership Blogging Course Resources 52

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion in 2016 (Public Relations and Communications Association, 2016). To offer organisational leadership. It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 72

Publicity Ethics Training Education 72

Reputation Us

JULY 14, 2017

The 2017 Annual Survey of Bank Reputations released a week after the Fed’s stress test results, revealed that the weight of importance of governance and innovation in banking has increased, as the importance of leadership and performance has declined. Banking Reputation Drivers for the past few years include: 2017.

Banking 60

Banking Reputation Financial Government 60

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness.

Measurement 136

Measurement B2B Google Financial 136

Cision

MARCH 20, 2017

We expect the transaction to be completed by the second quarter of 2017, subject to approval by Capitol’s stockholders and other customary closing conditions. Once the transaction is complete, I will continue as CEO, and the rest of my leadership team will stay intact.

Technology 227

Technology Data Big Data Measurement 227

prTini

DECEMBER 12, 2016

This time last year, I set a goal to read 24 books in 2016. If you’re in a leadership/management role — or aspire to be — I’d highly recommend that book. I’ll be doing the same reading challenge in 2017, so I’m constantly on the lookout for amazing books to explore! by Elizabeth Vargas.

Construction 28

Construction Leadership Data Social Media 28

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. CEO Marc Benioff’s outspoken leadership on the topic of management always goes hand in hand with the Salesforce story – making him an outstanding CEO brand evangelist. Over 1400 people ventured in to see how locals live.

Brand 149

Brand Branding Storytelling B2B 149

Reputation Us

JULY 13, 2017

The 2017 Annual Survey of Bank Reputations released a week after the Fed’s stress test results, revealed that the weight of importance of governance and innovation in banking has increased, as the importance of leadership and performance has declined. Banking Reputation Drivers for the past few years include: 2017.

Banking 60

Banking Reputation Financial Government 60

Sword and the Script

DECEMBER 21, 2021

The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. 2017: One Prediction Each for PR, Content Marketing and Social Media. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

AUGUST 8, 2016

It might be a bit of an understatement to say that 2016 has been an interesting year – and we are only a bit more than halfway through. Volunteer and staff leadership teams are firing on all cylinders and the new regional reps are helping bring PRSA National even closer to our members.

Conference 60

Conference Leadership Meeting Internal 60

Solo PR Pro

OCTOBER 27, 2016

On the fourth Wednesday in October, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). What is the biggest challenge for our profession in 2017?

Government 40

Government Leadership Community Data 40

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

NOVEMBER 15, 2016

Most B2B marketing organizations (66%) believe their content marketing is successful – and it’s trending up according to the 2016 State of Content Marketing report by Ascend2. 3) B2B Needs to Re-think Thought Leadership. Thought leadership disrupted: New rules for the content age from Hill+Knowlton Strategies.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. In 2017, I was covering the unveiling of the Volvo VNL Series trucks in Greensboro, North Carolina, as assistant editor of Fleet Maintenance magazine. In fact, PDFs don’t even exist there!

Meeting 81

Meeting Automotive Media Transportation 81

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 4, 2018

In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016.

Survey 103

Survey Marketing B2B Content Marketing 103

PRSay

FEBRUARY 22, 2019

And according to 2016 research conducted prior to the campaign, only 50 percent of homebuyers had even heard of MSHDA. By the end of 2017, MSHDA loan production increased by 38 percent. PRSA later awarded the campaign a Silver Anvil in 2018.

Case Study 74

Case Study Guidelines Study Creativity 74

PRSay

MARCH 22, 2017

PwC LLP (@PwC_LLP) February 28, 2017. Mikolich is the founder of npm | pr and was the 2016 chair of PRSA’s Entertainment and Sports Professional Interest Section. I woke up the next day hoping for an explanation, yet it took until the afternoon for PwC to acknowledge the mistake and declare an investigation.

Crisis 110

Crisis Sports Television Print 110

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. It’s going to be a learning community where we will operate like a dynamic, energetic, and strategic agency that has skills, creative abilities, and innovative approaches for education and thought leadership for each task, client, and activity we have.

Social Media 40

Social Media Media Exercises Education 40

PRSay

DECEMBER 7, 2016

The fruit of this labor was the launch of the updated 2016 Examination, which is the second step in a two-part Examination process. As for the 16 KSAs previously evaluated during the Panel Presentation, four were determined to be adequately covered by questions on the 2016 Examination, so they have been removed from the score card.

Analysis 60

Analysis Local Data Technology 60

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. ” SHIFT anticipates making HAROLD available to clients as early as Q4 2016 or Q1 2017. FOR IMMEDIATE RELEASE.

Employee 60

Employee Data-Driven PR Communications Software 60

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Sword and the Script

MAY 1, 2018

There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to the 300 that received $3.1 billion in funding in 2016; Legaltech. B2B Customers Want Thought Leadership. If you enjoyed this post, you might also like: B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds.

B2B 62

B2B Marketing Survey Study 62

Critical Mention

JANUARY 3, 2019

And then, starting around 2015, compliance leaders that were at those compliance and anti-bribery forums started asking me to share my story with their compliance, commercial and leadership in-house teams, so I started going to corporations to present. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government Internal 105

Scott Public Relations

MAY 13, 2019

Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. 1,637 children were killed by guns in 2016. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. 1,637 children were killed by guns in 2016. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Communications Conversations

JUNE 8, 2017

2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. I’m excited about the 2017-18 season. Bank Stadium). I smile when my day includes meetings that involve things like Super Bowl planning, the XGames, our new Podcast (Power of Possible Podcast – check it out in the app store! Pretty awesome.

Banking 113

Banking Sports Financial Corporate 113

Norton's Notes

NOVEMBER 22, 2016

Yet to proclaim 2017 as the death of blogging is naïve, and it’s important to understand why. Those working in PR out there reading this, will be all over blogging as part of a thought leadership platform for their clients, so they know the power they can hold. Where in the world is WordPress.com used in 2016 and in what languages?

Blogging 28

Blogging Marketing Web Twitter 28

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout.

Writing 83

Writing Google Blogging Exercises 83