PRSay

AUGUST 8, 2016

It might be a bit of an understatement to say that 2016 has been an interesting year – and we are only a bit more than halfway through. Volunteer and staff leadership teams are firing on all cylinders and the new regional reps are helping bring PRSA National even closer to our members.

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PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Source: VMA Group Report: Inside Insight (2017).

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Training Ethics Data Analysis 65

PRSay

MARCH 22, 2017

I watched interviews after the show to hear more about the mistake, and to my amazement, there weren’t any concrete answers — just confusion and several conspiracy theories. PwC LLP (@PwC_LLP) February 28, 2017. Mikolich is the founder of npm | pr and was the 2016 chair of PRSA’s Entertainment and Sports Professional Interest Section.

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Crisis Sports Television Print 119

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

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Social Media Agriculture Marketing Media 128

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?

Case Study 42

Case Study Storytelling Study Engineering 42

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. In 2017, I was covering the unveiling of the Volvo VNL Series trucks in Greensboro, North Carolina, as assistant editor of Fleet Maintenance magazine. In fact, PDFs don’t even exist there!

Meeting 81

Meeting Automotive Media Transportation 81

PRSay

DECEMBER 7, 2016

The fruit of this labor was the launch of the updated 2016 Examination, which is the second step in a two-part Examination process. As for the 16 KSAs previously evaluated during the Panel Presentation, four were determined to be adequately covered by questions on the 2016 Examination, so they have been removed from the score card.

Analysis 60

Analysis Local Data Technology 60

Sword and the Script

MAY 1, 2018

There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to the 300 that received $3.1 billion in funding in 2016; Legaltech. B2B Customers Want Thought Leadership. And more is cropping up seemingly every day. Consider the following: Cybersecurity.

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B2B Marketing Survey Study 62

Communications Conversations

JUNE 8, 2017

2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Shortly after I started my career however, I did have an opportunity to interview for my dream job with the Green Bay Packers, but ended up being the number 2 candidate. I’m excited about the 2017-18 season. Bank Stadium). Pretty awesome.

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Banking Sports Financial Corporate 113

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

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Writing Communications Marketing B2B 194

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Ethical Voices

JANUARY 22, 2024

Then in 2016, I was recruited to come work at Advent Health, and partnered with their education team and their publishing team to add a few dimensions to the program that also addressed health and wellbeing. In 2017, we launched what’s now called The Trust Transformation as an internal training program for employees today.

Ethics 77

Ethics How To Training Employee 77

Sword and the Script

FEBRUARY 21, 2017

Ted covers a lot of ground in this interview for the Off Script series, but his answers are incredibly insight. > Senior leadership thinks of marketing as a service bureau. > Boots on the ground interviews with PR, marketing, sales leaders and the occasional journalist. It’ll be worth our while.

Marketing 65

Marketing System Data Tools 65

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. October 19, 2016. Read his " The Biggest Content Marketing Trends in 2017 " post for more.

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Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Like a game of Telephone , Nooyi’s relatively innocuous words were compounded by errors as reports of the interview spread across the web.

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Financial Reddit Advertising Advertising 192