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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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Leadership: Humility as Antidote to Arrogance

Deirdre Breakenridge

Arrogance is a particularly toxic element of leadership. Time magazine put some of the women who came forward, whom it dubbed “The Silence Breakers” on its cover as 2017 person of the year. A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Testosterosis. An Unlikely Pairing of Leaders.

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4 PR Trends for 2017

Cision

And that’s just one PR trend for 2017. Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. The four PR trends for 2017. digital) and ‘dot-photos’ (.photos) photos) to name a few.

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. Thought leadership is more important than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. The PR Industry Evolves Beyond Its Roots.

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Looking Back at 2017: What a Year!

PRSay

In return, I hope that I was able to serve you well with a vision and leadership that built upon a foundation that will further the organization for many years to come. We added new committee structures to our operations to address governance, membership, professional development and thought leadership.

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Good Governance: Strengthening PRSA’s National Leadership Framework

PRSay

Below is a brief history lesson that explains why this is happening and what needs to be done at the upcoming PRSA Leadership Assembly (Oct. I applaud 2017 PRSA National Chair Jane Dvorak, APR, Fellow PRSA, the Board of Directors and the Governance Committee for their effort to update the Board’s representation model. Absolutely not.

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PR leaders say their performance has improved since 2019, finds new Plank Center report

Agility PR Solutions

For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-. Following small declines in leader performance in 2017 and 2019, the 2021 Report Card marks improvements in overall leadership performance, and gains in […].

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