Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. Liz Sabatiuk (@mobilia5) August 27, 2015. ” @markwschaefer #xpotomac15. —

Storytelling 120

Storytelling Case Study Crisis Viral 120

Waxing UnLyrical

AUGUST 26, 2015

There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. Measurement is absolutely essential. Here are three ways you can measure starting right now, and you don’t have to be a “math” person to do it.

Employee 40

Employee Measurement Communications Internal 40

Wadds Inc.

NOVEMBER 30, 2023

The community published two guides to tools in public relations and has been inactive since 2015. It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Cision

OCTOBER 3, 2015

The dependent variable in this case is your writing, the independent variable whom you are pitching. Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Measure Your Success. In order to discover what works best, you must continue to test your pitching techniques.

Pitching 120

Pitching Report Social Media Measurement 120

wiredPRworks

NOVEMBER 13, 2021

One of the ways I spread kindness is through social media and writing. I searched for the link, went back to 2015 and voila! Updating this post falls somewhere in between those two. Thinking about how you bring kindness to the world every day is a way towards mindful living and gratitude. Here’s the image.

Course 105

Course Measurement Data Writing 105

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. How to get off your ass and start blogging , August 2015: 5 comments. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. There are plenty of excuses for not producing consistent content, “We don’t have time,” or “We don’t have enough to write about.” Challenge #3: Measuring content effectiveness. Measurement can be a mystery for many content marketers.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

SEPTEMBER 17, 2015

According to Cision’s 2015 Social Journalism Study , 83 percent of media professionals prefer receiving pitches through email. Can it be measured? Our free “ PR Starter Kit ” offers a step-by-step guide to brushing up on your basic PR skills. Make sure you have a strong foundation by practicing these three skills: 1.

Pitching 120

Pitching Study Measurement Journalism 120

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2015: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 2, 2022

Side note: I don’t think “Agility” existed as it does today until 2015. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Never mind the Great Resignation” writes FirstUp , “Welcome to the Great Gigification.”.

SEO 143

SEO Content Marketing Marketing Software 143

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 201

Writing Communications Marketing B2B 201

Sword and the Script

OCTOBER 7, 2014

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. In addition, those that write out a strategy tended to actually follow it: “To take it a step further, 62 percent of the most effective marketers also say they follow the strategy ‘very closely.’”.

Content Marketing 131

Content Marketing Study Marketing Survey 131

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Here’s another 2015 trend on the list. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

MARCH 30, 2015

Matt Heinz of Heinz Marketing writes that it is helpful to determine your “go-to” sources at the outset of your content curation planning: “Identify a core set of sources you can count on for both consistently good content as well as a variety of sources of similarly-themed content. Dylan Jukes (@Dylanspaced) March 20, 2015.

Google 120

Google Measurement Content Marketing Engineering 120

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. population in 2006 to 33% in 2015 — a current total of 155 million Americans. Mechanisms for audience and download measurement include free services such as Podtrac and FeedBurner. How is it relevant to that audience?

Advertising 100

Advertising Advertising Television Radio 100

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record. ”

Social Media 120

Social Media Facebook Print Advertising 120

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. A PR firm blog isn’t writing to PR professionals about PR problems, they’re writing to client businesses about PR problems. Entertain, don’t sell. Use images.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Shankman, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Cision acquired PR Newswire in 2015 for $841 million.

Media 106

Media SEO Analytics Analysis 106

The Proactive Report

APRIL 1, 2015

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. And if you don’t have a goal in mind, you’ll never be able to measure ROI. The problem is, not all of them are doing it right. LACK OF STRATEGY. PR 101 RULES.

Social Media 100

Social Media Media Pinterest Education 100

Mindful Marketing

SEPTEMBER 19, 2020

According to the Centers for Disease and Prevention (CDC), in the United States in 2015, there were 1.02 million Americans had lesser impairment as measured by “the best-corrected visual acuity in the better-seeing eye.” million blind people , i.e., who had vision impairment of 20/200 or worse. Furthermore, 3.22

Corporate 102

Corporate Consumer Employee Print 102

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 118

Software Tools Publicity System 118

Practical Law Construction

JUNE 3, 2020

It is important to note that the three standard form contracts being considered in this blog have traditional variation mechanisms where the instruction simply needs to be in writing. In short, therefore, it seems likely that contractors have a contractual duty to follow the SOPs via CDM 2015 and that the HSE will enforce compliance.

Construction 52

Construction Government Analysis Transportation 52

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. What you really need to know is the correct usage of “ On Fleek.” Here’s whatchya don’t need to do anymore…aka not On Fleek : 1.

Wireless 150

Wireless Analytics Data Trends 150

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I was delighted when Deirdre said YES.

Education 150

Education Training Course Social Media 150

MaccaPR

OCTOBER 3, 2016

According to the Global Reporting Initiative (GRI), a global standard-setting organization and authority on the subject, a corporate sustainability report is a tool that can help your company measure, understand and communicate its economic, environmental, social and governance performance (positive or negative) to its stakeholders.

Corporate 71

Corporate Report Survey Government 71

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

DECEMBER 7, 2015

It seems like only yesterday we were ringing in 2015. Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. I can’t speak for all of you, but for me this year has flown by faster than a hummingbird hopped up on a cocktail of Red Bull and Schnapps.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

Mindful Marketing

JANUARY 25, 2020

On December 2, 2015, Syed Rizwan Farook and Tashfeen Malik, opened fire at a holiday party in the Inland Regional Center of San Bernardino, CA, killing fourteen people and injuring 22 others. Shouldn’t Apple finally oblige?

Privacy 71

Privacy Banking Government Engineering 71

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Practice is staying focused on hierarchical and strictly systematic, measurable models. Too close to propaganda.

Training 80

Training Measurement Technology Engineering 80

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. It took me about 4 hours to write, I think; it’s almost 2,000 words long. I had a lot of fun writing this post. Let’s go. Hence this post.

Analytics 40

Analytics Community Measurement Writing 40

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. Posted by Facebook Media on Tuesday, May 12, 2015. To make this easier, Facebook also has some strategic partnerships with different vendors (most notably WordPress and Drupal) to make publishing and measuring Instant Articles easier. ” – Owen Williams writing for TNW.

Mobile 120

Mobile LinkedIn Facebook Google 120

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Stephen Waddington

NOVEMBER 11, 2018

David Sawyer contributed to a book that I wrote in 2015 and was keen to have a crack himself. I joined a running club , re-instilled the values of persistence, hard work and experimentation and saw exactly what could be achieved if I put my mind to something, measuring myself against the timing clock that never lies.

Exercises 66

Exercises Financial Travel Measurement 66